China Shoes King Hand In Hand Liu Xiang "Olympic Strategy" Strong Speed Up

Beijing Olympic Sports Center news office hall glitering, hundreds of media witnessed the Chinese shoe industry to create an international brand another peak moment: "China shoes king" led by AOKANG group AOKANG hand in hand, "Asian flying man" Liu Xiang.

The winner of the 110 meter hurdle race in 2004 Athens Olympic Games officially became the ambassador of AOKANG Olympic Games, and will carry out a series of Olympic champions dream activities under the support of AOKANG group.

It is understood that Liu Xiang will not only participate in a series of terminal marketing activities of AOKANG group as an ambassador of AOKANG Olympic Games, but will also be a special ambassador for the AOKANG Olympic Games dream operation, and set up the Liu Xiang Liu Xiang AOKANG top ten Olympic champion enlightenment coach specially set up for Liu Xiang.

For the cooperation with Liu Xiang, AOKANG group president Wang Zhentao said, "indeed, we can put money into those who are preparing for the 08 Olympic Games gradually and gradually showing" dark horse strength ". The reason why we look at Liu Xiang is the spirit of his constant breakthroughs in the past in sports, continuous progress and persistent pursuit of dreams.

His spirit coincides with AOKANG's brand philosophy.

"What is worth mentioning is that" the Chinese shoe king "and" the Asian flying man "this time is also the old friend reunion.

3 years ago, in November 22nd, two people won the "ten outstanding young people in China".

Wang Zhentao said, "today we are together again. It is also a fate. Now, AOKANG has put forward a slogan for its Olympic activities called" 08 look at China's footsteps ". Liu Xiang has stepped out of China with amazing footsteps and has set a new world record. Our AOKANG group is also catching up with innovation through marketing and innovation. It has fully demonstrated itself and met challenges through the 08 year Olympic Games in Beijing.

"It is learned that Liu Xiang and AOKANG group have become the first Chinese shoe brands to join Liu Xiang.

Prior to this, Liu Xiang worked with NIKE, VISA, Coca-Cola, Cadillac and Lenovo and other well-known brands at home and abroad.

Data show that from the Athens Olympic Games gold medal, the "Asian flying man" endorsement price increased by more than 50% geometric multiplier per year, which is another "rare speed" created by Liu Xiang outside the 110 meter hurdle.

Some Olympic marketing experts even pointed out that to join hands with Liu Xiang is equal to half of the Olympic marketing.

Especially in the context of the country's current control over commercial activities of active athletes, AOKANG group can finally join hands with Liu Xiang.

Liu Xiang said at a press conference on the day: "for choosing a cooperative brand, I will choose a larger company. The image of the company itself is better, and it should match my own image."

I will not choose a lot. If there are 30, I may choose only 3 or 4 of them.

And AOKANG is a dynamic and passionate enterprise. Their courage and practice in building international brands give us a common language.

I also like the robust and tough business style of AOKANG products.

I am very proud to work hand in hand with the leading brands of China's national footwear industry.

"In the past two years, AOKANG group has repeatedly launched an upsurge in its international layout and brand operation.

From last year, the leading domestic shoe enterprises filed anti-dumping lawsuit against the European Union, and became the supplier of leather products for the Beijing 2008 Olympic Games in March this year. By May, the large-scale social public welfare activities - the AOKANG Olympic Games dream action was launched. 6 former Olympic champions of Yangling, Tian Liang, Gao Min, Wang Junxia, Qian Hong and Ma Yanhong became the first ambassadors to dream.

The accession of Liu Xiang indicates that AOKANG's Olympic strategy and the determination to build an international brand are undoubtedly more determined.

Some Olympic marketing experts are also optimistic about the cooperation between the two sides. "At present, there are no more sensitive content disclosures such as" negotiation process "and" endorsement price ". But Liu Xiang's professionalism and professionalism of" who I am "and the" king of Beijing "and" I am an athlete "and" AOKANG's group of leather products suppliers of the 2008 Olympic Games "have achieved a seamless connection with the high-end brand image.