How Did The High-End Merchants Of The China Expo Invite Them?

The sixth session China Expo The organizers of the organizing committee's investment promotion and Exhibition Department are still working overtime to prepare for the war.

This is the "main battlefield" invited by the current China Merchants fair. With the closing date of September 26th approaching, staff members are taking the time to confirm the final meeting.

The current China Expo is the first round of "ending". At that time, how many world top 500 enterprises, multinationals and industry leaders will participate in the exhibition will be the key to whether the Expo will become a high-level and high standard exposition. However, it is not easy for businessmen to invite.

In particular, the Expo September coincides with the golden age of the Convention and exhibition industry. Exhibition Get together and organize. Against this background, the invitation of the China Merchants Fair has become a tough battle.

The invitation business is mainly undertaken by the Investment Promotion Department of the organizing committee, or the Provincial Investment Promotion Bureau. They dispatched 15 young workers in the bureau to form an invitation team. In the face of fierce competition from inviting businessmen, Zhang Shuhua, the team leader, jokes that he is "grabbing business".

As early as last December, they set their sights on the top 500 world leaders and domestic and foreign industry leaders, early playing the "emotional card". On New Year's Eve 2011, they sent cards to SIEMENS, Schneider and other top 500 enterprises in the world to pave the way for the invitation of China Expo. Later, the invitation process proved that this method laid a good foundation for successful invitation.

This year, after the official opening of the invitation business, the investment and Exhibition Department began to "walk on multiple legs". On the one hand, staff send invitations to famous enterprises by telephone and E-mail daily. On the other hand, we should take all kinds of opportunities to go out and invite businessmen to invite the businessmen through the holding of the central enterprises' talks, the Zhejiang Shanghai and Shanghai investment promotion activities, and the domestic exhibition platforms such as Taiwan rendezvous, West fair, green Association and so on. According to incomplete statistics, they have sent tens of thousands of invitations to merchants both inside and outside the country.

For staff, invitation is a hard job. Each of the world's top 500 companies, from initial contact to final confirmation, often takes three or four months. It is responsible for the number of calls from Australia, Africa, and the provincial enterprises. The number of calls at most a day is over 400.

After all efforts, we have achieved fruitful results. It was revealed that as of September 9th, China Expo More than 100 overseas enterprises have been invited, of which more than 40 are the world's top 500 enterprises. Among the participants, more than 50 top Chinese Vice Presidents were identified by overseas companies, of which 3 were the world's top 500 companies. In China, Tang Xiuguo, the chief executive of Sany, the seventeenth top 500 private enterprises, Zhu Yicai, chairman of the board of directors of Jiangsu Yurun Group, and Zhu Kaiyou, chairman of Huiyuan Group. These famous private entrepreneurs also appeared in the guest list of China Expo. It is called high class and full of guests.