Micro-Blog Marketing Concealed Gray Interest Chain

"Docking network micro life, micro-blog plus powder, micro-blog vote, micro-blog forwarding, 5 cents a powder, 2 cents a good powder"......

On micro-blog and net posts, the naked micro-blog marketing ads are all over the world. Micro-blog has become a "business field". A gray interest chain that is built on micro-blog is being generated.

However, the recent wave of "untaught rule girl" incident, and the increasing distrust of micro-blog users caused by it, "micro-blog marketing" has directly damaged the healthy development of micro-blog itself.

If micro-blog's "marketing" is not stopped, the micro-blog trust chain will be hard to repair, and micro-blog will be in danger.

Micro-blog marketing is thrived.

Sina micro-blog, a professor of Geology Department of a university in Beijing, has been fermented for 18 days after 3 days of fermentation.

The netizen who sent the fake micro-blog acknowledges that the motive behind it is mainly because he wants more fans to increase my income.

Because I see some hundreds of thousands of fans at work in the Internet company, a micro-blog can earn hundreds, and mostly powder, I want to make the fans a little more, and it's all real powder, so my life will be better, "the matter was planned with a few others, and apologized to China University of Geosciences and Internet users.

Experts believe that this is not a case. Micro-blog marketing has been "thrived" in the Chinese Internet world.

Due to the rapid and efficient dissemination of micro-blog, a micro-blog with a high degree of concern has been released on the Internet and the related mobile WAP platform. It can arrive at every corner of micro-blog world in a short time through the form of fans' attention, and the celebrity effect can magnify the volume of things more geometrically.

Micro-blog has shown a lot of advantages over the obscure grass roots built up on the forums.

It is understood that the price of 1 million fans' celebrity micro-blog is forwarded at a price of 700 yuan, the price of a straight hair is 1000 yuan, the average micro-blog usually sends a post of 20 yuan, plus marketing expenses, and so on, the marketing company charges its customers 200 to 300 yuan for each post.

In this interest chain, "zombie" fans are fake fans generated by software, while premium fans and selected fans will issue new micro-blog from time to time, closer to real fans.

It costs 5 cents to add a "zombie" fan. The premium fans are 2 cents, and the fans are 5 cents. The more the price is, the better the price is.

Compared to the traditional form of advertising, micro-blog marketing cost is much more cost-effective, the main body of the release does not need complicated administrative approval, and can achieve precise delivery, saving a lot of time and cost.

As a result, a special micro-blog marketing company has appeared, selling fans to micro-blog, and the number of fans as bargaining chips for advertisers. Some celebrities can earn money by forwarding micro-blog to the company.

Zhang Yiwu, a cultural scholar, said that these micro-blog marketing, by buying and selling micro-blog fans, is actually the attention of the audience. Monetization of attention resources is a phenomenon, which is the inevitable process of the development of new media.

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In just two years, micro-blog has been developing rapidly in China.

However, the interactivity of seamless network connection has also made it like the "mule horse conference", which has become a platform for spreading privacy and breeding rumors. Micro-blog has begun to suffer from a crisis of trust through its Internet platform.

Xia Xueluan, a professor of sociology at Peking University, told reporters that the emergence of Internet hype and marketing phenomenon is a crisis between people and network technology on the surface. It is actually a crisis between people and a manifestation and result of the breaking of interpersonal trust chain.

In virtual space, netizens can not be held responsible for the comments made, and follow suit to create public opinion.

In recent years, only micro-blog, which is based on the "real word" conscious network platform, has provided information and interaction convenience to the public at the same time. It has sometimes become a channel for malicious speculation of various scandals, spreading falsehood and achieving certain marketing purposes.

In recent years, from "Leslie Cheung's resurrection" to "Fengjie", from "Jocie Guo incident" to "the rules of the hidden rules of Professor Da Da"......

The public's patience and nerves have been provoked repeatedly, and the bottom line of social morality has also been unlimitless breakthrough.

When Sina leader attended the second digital media summit in September 18th, he said publicly that in the past few months Sina has been working hard to form a credit system on micro-blog system, which is similar to Taobao's online buyers and sellers' credit information.

Resultant force "unlock" trust bottleneck

The rapid "abortion" of the "hidden rules" proves that this irresponsible micro-blog marketing method is spurned and disgusted.

"The development and marketing mode of micro-blog in China is not mature compared with that in Europe and America."

Zhang Yiwu said that Twitter was born in 2006, and China's first micro-blog service website, Sina micro-blog, entered the Chinese life in 2009.

The development mode of micro-blog in China and Western countries is closely related to their respective cultural concepts. There are differences between them in terms of technology and social participation consciousness, mode and motivation.

Zhang Yiwu said that China's micro-blog needs to establish a healthy marketing mode. It not only requires micro-blog groups to meet the technical hardware requirements, but also has sufficient judgement for the dissemination and reception of information. It also requires participants to have a sound personality and try to repair the chain of trust that is being destroyed and broken.

In fact, there are many people in China's network community who are conscientious in social conscience.

The establishment of the "rumor alliance" composed entirely of folk people on micro-blog shows the power of justice in the network society. They exist for the pursuit of justice, tracking truth, maintaining fairness and advocating public good, and contribute to purify micro-blog's public opinion ecology.

Apart from human strength, the "unlocking" network trust crisis also needs institutional regulation.

Xia Xueluan told reporters that as a new form of social aggregation, the network should be subject to legal management constraints, and a seamless docking authentication system from virtual space to real society should be established, so that crimes in virtual space can be checked, prevented and controlled as crimes in real society. We should intensify punishment after the punishment, crack down on malicious agents vertically, and root out all involved personnel so as to enable them not only to accept the trial of public opinion, but also to be sanctioned by legal weapons.