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Shoe Enterprises Should Be Down-To-Earth In Quality &Nbsp; Refuse To "Stir Up The Concept".

2011/9/16 15:55:00 50

I remember an advertisement saying "stick to the quality and refuse to stir up the concept". In reality, some enterprises seem to be on the contrary, "insist on the concept of speculation and refuse to do quality". In order to pack and sell products, there are endless streams of new ideas. As a report describes, they were originally just a pair of casual shoes, but were dubbed "breathable and breathable". A pair of shoes with dozens of dollars plus a magnet became a magnet for all kinds of magnets. Strange things happen. However, at present, a new batch of "fried concept" shoe enterprises are planted in their own pit.


Indeed, we reject the concept of speculation. But experts have also objectively assessed that the prevailing concept is not useless. Especially with the development of science and technology, various new inventions emerge one after another, and the upgrading of products is also accelerating. With the help of the new concept, the core technology and function of the product are simplified, popularized and visualized. However, it would be very unwise to turn the concept marketing into a "speculation concept" and "play a concept" and even sell a serious sale and infringement case. After all, this kind of concept marketing is not only a false propaganda, but also a tort liability for consumers.


Looking at the current market, despite the frequent exposure of "shoves" shoes enterprises and the "concept products" being banned, although the principle of good faith has been repeatedly propagating, and the quality of survival has been constantly mentioned, the interests of the concept of speculation are still rising. If we do not practise the internal strength and practise evil deeds, this aspect can be attributed to the shortsightedness of the shoe companies. On the other hand, the relevant supervision is also duty bound.


As for sampling inspection of shoes enterprises, is the frequency of inspection one or two times a year too low? Should we set up an entry threshold? In addition to complaining about the lack of legal standards, do the relevant regulatory authorities make good use of the existing laws? For example, dealing with false advertisements, such as regulatory products, naming names, all these are only the regulatory constraints that can not be denied to shoe companies, and shoe companies will not stick to the concept of speculation and refuse to make brand names. At the same time, we also need to "speculation" shoe enterprises can turn gorgeous, into the new era of transformation and upgrading process.

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