Women'S Shoes Boss BELLE Denied Cooperation With Baidu

When the traditional industries are moving into the net, women's shoes, boss, are frequently BELLE.

For many traditional enterprises in China, e-commerce has passed the controversial stage of doing or not, becoming their second battleground.

As a shoe carrier, BELLE wading B2C once caused the industry conjecture. After media reports, the total investment of BELLE to excellent shopping is nearly 3 billion yuan, and Baidu will also participate in the stock market. The specific share is still under negotiation, and the results will be expected in August.

Yesterday, since the on-line low profile for 2 months, the best buy network CEO Zhang Xuejun, COO COO, CMO Xu Lei first responded to various rumors.

In an interview with reporters, Zhang Xuejun said that at present, he can get a $250 million investment from BELLE group, which has reached $30 million.

He told reporters at the same time, BELLE holdings's excellent purchase is completely independent of BELLE's original system.

There was a rumor that Baidu would participate in the purchase of the excellent network, which was also denied by the authorities.

But Zhang Xuejun pointed out that "the project itself is completely open, and we will absorb other investors to participate in the right time, whether strategic investors or financial investors. They are within the scope of selection. For example, several Internet giants including Baidu and some well-known funds have also had contact with us."

Compared with the B2C of the same kind of shoes, the excellent purchase network lacks a strategic investor who comes from the Internet. According to a senior manager of the excellent purchase network, a number of funds have indicated that they are willing to enter the excellent purchase network, but the top executives still want to choose a strategic investor in the Internet industry.

The fashion brand BELLE touches the net the movement has actually started in 2009, takes the test water BELLE to build the Tao Xiu net as BELLE's official website, takes the test water, BELLE for the Amoy Xiu monthly investment is also only 600 thousand yuan.

With the excessive reliance on BELLE, the sales channels of traditional department stores began to differentiate.

"In 2009, we realized that the domestic footwear market has been differentiated. Online shopping is an emerging channel to be launched." Zhang Xuejun told reporters that BELLE had merged Tao Tao network to excellent purchase network.

AI consulting predicts that the overall scale of e-commerce pactions in China will reach 13 trillion and 900 billion yuan in 2013, with an average annual compound growth rate of 42.6%, and the growth rate will increase year by year.

BELLE's previous electricity supplier is mainly through the Taobao brand and network distribution channels, BELLE's high-profile investment in the purchase of excellent network, it is easy to find that BELLE is willing to buy power network to power the field of e-commerce.

According to Zhang Xuejun, the short-term goal of the excellent purchase network is profit within 3 years, and in 3-5 years, it accounts for 5%-10% of BELLE International's overall revenue.

BELLE International 2010 annual report shows that its total annual revenue is 23 billion 700 million yuan, calculated at 5%, which needs to reach 1 billion 190 million yuan.

While BELLE's international revenue growth has remained above 20%, it is estimated that the annual sales of the online shopping mall will be between 20-40 billion.

At present, the annual revenue of the shoe vertical B2C industry's best website is around one hundred million yuan.

BELLE's efforts