Seven Wolves Children'S Clothing Spring Summer New Conference To Detonate 2012 Market Expectations

Children's clothing jumps

Even for several years of rapid development, let Swkids It has great confidence in the future market, which is fully reflected in the theme of the 2012 spring and summer new conference. The theme of the seven wolf's order is "jump", which conveys a vigorous vitality. It means that the development scale of the seven wolf wolf children's clothing is expanding rapidly and the market influence is increasing day by day. At the same time, it also indicates that the team of seven wolf wolf children's clothing is ready to go, and actively seeks for a new round of upgrading of product and brand tone.

The 2012 spring and summer children's new products, with the theme of "aristocratic College" as the theme, continue the consistent British style line, combine the classical elements such as lattice, stripes and fashion design innovation, and deduce a different kind of ladies and gentlemen. There are new changes in the British style costumes in every season. The same is the noble and elegant temperament and charm. This season, the new products are divided into three series: "campus life", "going to sea" and "Campus Movement". They strive to create unique fashion for 4 to 14 year old boys and girls.

The "campus life" series is fashionable and eye-catching. It uses blue, white and red collocation to inherit the classics and change the style of matching with the cardigan style to break through the tradition. The suit suits, striped neckties, cute short skirts, jazz caps and so on will give the traditional British Academy uniforms and personalities non mainstream products to mix and match, showing elegance, sweetness and demure. The "sea going" series highlights the free and refreshing sailing style through the combination of changing sailor stripes, different sizes of anchor patterns, classic figures and sailboat prints. This series adopts the tailoring of body cultivation and the comfort of the outfit. It enables the young ladies and gentlemen to enjoy the outdoor life such as vacations and travel freely. The "Campus Movement" series brings the popular elements of the adult world -- big numbers, big letters, colorful stripes and so on. The little gentlemen wear Polo shirts, jeans shorts, and take the rugby ball, and have a strong attitude toward the old male father. While the little lady takes advantage of the pure and happy years, she can easily handle all kinds of pink iridescent Polo shirts, swing the tennis racket, and spanform the most dynamic sports baby.

It is worth mentioning that this new conference was first increased by three. Theme static exhibition 。 According to the different themes of the three product series, three static exhibitions have chosen the newly developed props and models to create the visual effects that best reflect the style of the series, so that guests can listen to the designer's interpretation of the design concept and feel the wearing test of the product. In addition, after this new product conference, the static exhibition will start to be used in window display of seven wolf wolf children's clothing shop. For children's clothing, terminal store is the direct embodiment of brand image, and window display is the most direct way of expression of terminal store. The seven wolves children's clothing hopes to beautify the display of shop windows on the terminal. On the one hand, it can help consumers more directly feel the style of products, clearly understand the main products of the season, get fashionable information, and promote sales performance; on the other hand, it is conducive to creating a beautiful landscape of terminal shops, attracting consumers' eyes, highlighting brand tonality, enhancing brand image, and gradually forming the unique brand culture of the seven wolf wolf children's clothing.

Children's clothing development space is huge

"The development of the seven wolves children's clothing is very huge," said Zhou Shaoming, general manager of the seven wolves. "In the last three years, the growth of the children's clothing has rapidly occupied the commanding height of the Chinese children's clothing market. In the next few years, with the huge influence of the seven wolves and the strong market expanding channel capability, there will be a long period of rapid development."

Ms. Yu Mei, director of the seven wolves' children's wear, said there are various signs that China will be in the coming period. Children's wear industry We will usher in a new era of development. According to her analysis, the average annual growth rate of China's children's wear market is astonishing, showing a two digit increase continuously. In 2009, the total consumption of children's clothing in China reached 75 billion yuan, reaching 100 billion yuan in 2010. However, the Chinese brand children's clothing market has not yet entered the mature stage. Compared with adult men's wear and women's wear, children's clothing market is obviously lagging behind in terms of scale, market position and sales volume. Therefore, children's clothing is evaluated by the industry as the most potential field in the clothing industry.

In order to quickly share the huge cake of the fast development of children's clothing market, as early as 2006, the seven wolves were keen to perceive the market prospect of children's clothing, and decisively seize the development opportunity to enter the Chinese children's wear market, and launch the seven wolf's children's clothing with the style and brand culture of the seven wolf adult dress, striving to bring more different experiences and needs to consumers. Yu Mei said that the seven wolves children's wear advocated the concept of family dress, giving costumes more about family, family ties, and the inner world of human nature, with close ties and close sharing of life. The seven wolves children's wear follows the European and American styles of the seven wolf adult suit, widely absorbing the elements and essence of Oriental culture. It pays attention to both the beauty of dress and the beauty of modeling.

Yu Mei said that in the next 3 to 5 years, China's children's clothing industry will upgrade its industrial structure and further diversify. The continued prosperity of China's children's wear market has provided great potential for development and market potential for the vast number of businesses. She revealed that in the future, seven wolves children's wear will continue to launch a new round of wolves travel around the better service to consumers, service market and service dealers. Through the innovative product development design, we will continuously enhance the wearing experience, deepen the sales market, expand the coverage of the network rapidly, enhance the brand image and influence, and make the seven wolf wolf children's clothing the most influential children's clothing in China.