Anta'S Strategic Cooperation With Rockets Upgrade

Win win the world, Anta and the Rockets strategic cooperation upgrade. In this newspaper, when people talk about the NBA Derby war, another battle related to NBA marketing resources is also in full swing.

Following the formal signing of the cooperation agreement between PEAK and NBA official in Beijing in November 6th, the 3 day Anta announced a strategic alliance agreement with the NBA Houston rockets in Houston, and signed a contract with its star player Luis Scola, making it a NBA star after Steve Francis.

Anta will send players to rocket training. In November 9th, Anta Sports Products Limited held a news conference in Houston. The chairman of the board of directors of Anta, Ding Zhizhong, and the owner of the Houston rockets, Leslie Alexander, together with the "jade seal" on both sides of the book "win the world", marked the beginning of a new stage of strategic alliance cooperation.

It is understood that Anta will implement a series of cooperation plans with the Rockets, including sending young players with potential in China to rocket training camp, using rocket scientific training system and advanced training equipment to help Chinese players improve their competitive level, thereby enhancing the overall level of Chinese basketball and Promoting Sino US basketball culture exchange.

In July of this year, Anta sports was listed in Hongkong. Leslie Alexander, the boss of Houston rockets, became a strategic investor in Anta sports. Since then, the two sides have been actively discussing cooperation.

For this strategic alliance with Anta sports, Alexander said: "I am very optimistic about the long-term strategic alliance with Anta, which will help our resources exchange and market share.

Anta is my favorite brand in China. I am very glad to be able to provide services and help to Anta in the world's largest sports market, China.

I believe that through the joint efforts of both sides, we will win the trust and support of Chinese sports consumers. "

In October 18th, Anta officially signed rocket star Francis. Less than a month later, Anta signed Scola again.

The industry believes that this fully demonstrates the in-depth cooperation between Anta and the Rockets.

Luis Scola is the core player from the Argentina men's basketball team who has just won the Rockets in July this year. He is 27 years old and he is 15 years old and he is in the Argentina professional league. He entered the European Court at the age of 18.

People look forward to the best player in the international arena to join the Rockets, and join hands with Yao Ming to build the most lethal combination of NBA.

Scola is very excited to be able to work with Anta. "I am very honored to cooperate with the best brands in China. I look forward to wearing my sneakers to China next year.

I know people there love basketball as much as I do, and I look forward to being able to do more for the fans there.

NBA resources competition intensified, PEAK and Anta have allied NBA. The industry believes that the NBA contention of domestic enterprises is not related to the increasing influence of NBA in the Chinese market.

According to official data from NBA, the number of NBA fans in China's market is over 100 million, and the Rockets with Yao Ming are the most concerned.

According to PEAK vice president Xu Zhihua, since the end of 2005 cooperation with the Rockets, PEAK launched a series of marketing activities around the NBA event to drive the group's annual sales growth of 80%.

Xu Zhihua believes that NBA's long-term influence in China even exceeds that of the Olympic Games. "We will combine NBA's marketing advantages and increase marketing efforts."

Xu Zhihua said.

Ding Zhizhong said at a news conference that Anta sports's long term product and brand development strategy system has successfully entered a new stage. Anta sports and Houston Rockets will continue to seek opportunities for cooperation in business development and market promotion on the basis of strategic cooperation, and strive to bring more benefits to consumers.

The industry believes that unlike the past purely sponsored by the name of communication, Anta's move marks the beginning of a new sports marketing stage, from the depth and breadth of the new substantive expansion, for the Chinese enterprise sports marketing has added a new classic case.