Listen To The Whisper Behind The Industry

The seventeenth China international textile fabrics and accessories (Qiu Dong) Fair (Intertextile) will be opened on October 18, 2011 ~21 in Shanghai New International Expo Center. Extending the scale and influence, the Expo has used 13 pavilions, with an exhibition area of 150 thousand square meters. The number and area of the exhibition hall have reached a new high. More than 2500 exhibitors from about 20 countries and regions will be exhibiting with the latest products. Among them, there are about 1850 exhibitors and 700 overseas exhibitors.

In the eyes of professionals at home and abroad, the above figures are just the most obvious aspect of this exhibition, which is international and professional. Exhibitor The reason why purchasers, experts and scholars are flocking in every year is that they have been listening to the strong footsteps of the development of the industry, guiding the latest trend from the needs of the industry, providing a docking platform for the upstream, downstream and domestic and foreign enterprises, enhancing the image and level of domestic and foreign fabric enterprises from inside to outside, and creating professional brand exhibitions.

　　 Guide, become a pioneer of industry development

Up to now, Intertextile Fabric exhibition Every big or small change is closely related to the pulse of the development of the industry, leading the pace of enterprise development. Interactive communication space; introduction of popular trend release area, perfect exhibition function, convey the new fashion concept; in the past few years, set up a special buyer day to provide the greatest convenience for effective communication between upstream and downstream; attach importance to the exhibition area of accessories and Exhibition accessories, improve the one-stop purchase concept; change the traditional cotton and linen and silk partition into clothing category and product end use zoning, which will help buyers to make clear directions and guide exhibitors to move closer to the downstream. Now, the exhibition will focus on promoting green exhibition, promoting the concept of environmental protection with exhibitors, promoting the concept of environmental protection, opening up denim area and shirt fabric area and so on, so that the regional division of the exhibition will be more focused and targeted. From several years ago, it was arranged with the home textile exhibition to make the exhibition more professional.

This year, the exhibition has also focused on creating a lingerie fabric area in the featured area. It uses streamlined booth to design and decorate the elegant lace embroidery pattern, combined with soft fabric, so that the more than 40 high-quality underwear manufacturer at home and abroad can display the latest materials and unique design and manufacture products, attracting many industry eyes.

Green, low carbon, energy saving and environmental protection have become the focus of attention in the world today. At the Intertextile fabric exhibition, Low carbon environmental protection The key words of technological innovation and sustainable development have already been run through various pavilions, showing the new pattern of the world textile industry taking science and technology innovation as the guide, protecting the earth's ecological balance development, and developing and producing high technology and high quality products. The professional audience can see not only environmental products, but also low carbon and energy saving booth layout, even green cycle production process.

　　 Information network for butt weaving field

In addition to "guidance", "docking" also appears in every corner of every Intertextile fabric exhibition, and even has become the biggest attraction of this textile professional exhibition.

The exhibition will still set up 4 fashion trends and 1 accessories exits in the fashion exhibition area this year. It will focus on the interpretation of the trend of accessories and accessories. The exhibition will also have more than 30 professional forums, which will focus on current trends, market information and marketing strategies, textile technology, certification and testing, relevant laws and regulations, and international trade.

In addition, 11 overseas exhibitors from Germany, Italy, South Korea, China, Taiwan, Japan, Spain, Thailand, Indonesia, Brazil, Turkey and India have once again been in close contact with the rapidly developing Chinese textile industry. In the area of Italy, Vieira will be exhibitors of high-quality Italy producing men's fabrics in the W1 Museum, and carry the latest fashion ladies' classic fabrics to meet the needs of domestic high-end fabric purchasers. {page_break}

In addition to the concept of docking, Intertextile fabric exhibition is also effectively linking the new textile technology with the new product development of the enterprise. The use of "technological innovation space" to promote the integration of hi-tech and fabric research and development will promote the development of China's textile industry. The excipient pavilion has developed from a small exhibition area to a separate exhibition hall, followed by an excipient trend exhibition area. This year, the excipient Museum has occupied two pavilions of E7 and N5, with a total area of about 25000 square meters, an increase of 57% over the same period last year, covering more than 400 exhibitors at home and abroad, with 350 exhibitors in China and more than 60 overseas exhibitors.

　　 Upgrading professional and service

From the current exhibition, the Intertextile fabric exhibition booth has changed the image of the past. It not only changed the latest design and materials, but also showed stronger functionality and aesthetics. The exhibition hall also opened 3 entry halls to facilitate buyers to enter the library. It can be said that this change indicates the perfect promotion of the exhibition itself.

When an exhibition has entered a mature stage, all aspects have been on the right track. After the general direction is determined, what needs to be done is constantly improving. For example, "one-stop service" is through several sessions of continuous improvement, and ultimately achieved.

From intellectual property to environmental protection certification, from brand image to service upgrading, every idea and action of fabric enterprises is closely related to exhibitions. Adhering to the tradition of protecting and respecting intellectual property rights, the exhibition has set up specialized legal consultation offices on the spot as well as special legal lectures on textile industry. With the increasing importance of environmental protection concept in the hearts of exhibitors, the role of environmental certification in foreign trade has become increasingly evident. The accreditation lectures and on-site consultation have benefited the participating enterprises. After years of unremitting guidance from exhibitions, the exhibitors have attached more importance to brand image from the serialization of exhibits to the final garment display. With the improvement and humanization of the exhibition's own services, exhibitors also pay more attention to the on-site customer service, and thus extend to the all-around service system of the exhibition.

The exhibition itself from inside to outside, exhibitors service work from the exhibition site to the daily work, are experiencing a professional and service upgrade, realized a perfect gorgeous turn. All this stems from the accurate grasp of the development direction of the Intertextile fabric exhibition and the close attention to the development needs of the enterprise.