VLOV Rushed To USA With Originality.

In February, New York was full of spring, though it was still in the wind and cold, and the smell of the clear green spring was released from the breathless breath of New Yorkers.

New Yorkers have such a traditional character. No matter how bad the weather is, they think spring is coming and spring will come.

Especially in those days of the fashion week in New York, all the factors in the air about the art of fashion seem to have reached the level of bubble.

Americans have some "Ideas" personality in their understanding of fashion. No matter you understand or do not understand, all kinds of creative Ideas will appear in front of you calmly and sincerely.

Wu Qingqing stands in the New York SOHO block, which is known all over the world for its "cutting-edge creativity". The excitement is almost coming out of the throat.

The brand of street shops may not be as famous as Fifth Avenue, but the degree of "exploding eyeballs" is much higher than that of "internationally famous".

Regardless of store display or product characteristics, the mental state of being independent and ingenious is full of vigor and vitality.

At this point, Wu Qingqing naturally thought of VOLV. What would happen if he put his VOLV on this creative pioneer Avenue?

Can it bloom in many American creativity, like water bloom?

"No problem!"

Wu Qingqing gave a glimmer of sunshine. He noticed that he was very firm in his subconscious mind.

V idea of creative paradise

On that trip to New York, Wu Qingqing, with the identity of VLOV, the founder of China's new fashion men's wear brand, together with the representatives of the China Fashion Week Organizing Committee, the purpose of the delegates is very clear. We want to strengthen the link between the US market and Chinese brands through the platform of New York fashion week.

Before that, at the end of last year's China Fashion Week, IMG fashion group, New York fashion week's sponsor, had already arrived at the Beijing fashion conference.

The Americans who have gone through a storm of financial turmoil have never been able to get to the heart of whether the Sino US fashion road across the Pacific is paved.

Taking advantage of this opportunity, the contacts between the two sides are inevitable, and the prospect of instant cooperation is inevitable.

The result of this fashion representative's visit to the United States is to establish a long-term strategic cooperative relationship with New York fashion week.

In other words, the real penetration between Chinese and American brands and markets is the desire of both fashion people.

VLOV is the first Chinese brand moving towards the New York fashion stage in this strategic cooperation.

Although VLOV is known as the "new star" of most Chinese fashion, the name is somewhat curious and pleasant to the "new army". But American fashion people do not seem strange to the brand. When they first approached China's fashion brands, the "V era" depicted by VLOV has become one of their first impressions of Chinese fashion.

So this time when Wu Qingqing went to New York with her team, it seemed that there was always a circle of hovering over the head. Several Americans who had appreciated the "V era" in China were all talking about the Oriental rhyme of VLOV, the source of inspiration from VLOV, and the penetration of "V Era".

"New York fashion week is a commercialized and fairly standard international stage. What do we mean by that?

This stage is inclusive, but at the same time harsh, business is very strong, but at the same time full of creativity.

Wu Qingqing, who has always been a little bit less spoken, is quite a bit touched by these words.

While studying fashion VLOV in America, Wu Qingqing is also looking at this world-famous fashion week and New York fashion market, which is also known all over the world with passion and exploration.

"I prefer a more commercialized stage, where every brand releases products that combine the products of the season, rather than the simple design works.

The top buyers in the world are gathered here, and their seats are very competitive and competitive.

Wu Qingqing's most summing up of New York fashion week is "commercialization". The understanding of commercialization should be like this: it can make a complete set of perfect commercial operation system and publish the brand market planning system running smoothly at the biggest hub of the fashion show. It is the envy of the international buyers, and the open and inclusive cultural characteristics of the United States as a strong backing for market development, which makes Wu Qingqing feel the future of VLOV in the US market.

So he walked up to the SOHO block and wanted to feel the impact of "American creativity" personally.

"Impact?

Very strong, standing there, the only feeling is standing in the creative paradise. "

Wu Qingqing laughed. "And I think VLOV will also be concerned here. No matter from store display or product style, we will not lose any brand here."

After entering Beijing, the brand is very strong after 70.

Perhaps Wu Qingqing, the founder of VLOV, does not seem to be a very strong person. So when he assert that VLOV can proudly stand up "creative paradise", we must not let people dig into the story of VLOV with a strong curiosity.

Since Wu Qingqing was 70, VLOV was naturally classified as the 70 after brand. Now there is a very fashionable word to describe the 70 post-80s brand, called the "new strength", which means that the Chinese fashion newcomers do not take the unusual road personality characteristics.

VLOV has indeed failed to live up to the meaning of "new cutting-edge". Even the way to become famous is accompanied by a sudden attack of "fearless tiger".

On the performance table of China International Spring and summer fashion week in 2009, the name was very strange to insiders.

The new blood fashion week is not a big story, but the theme of VLOV is impressive. It is called "V doctrine". It is full of momentum. It is as full of fashion as the rulers. It makes people unconsciously think of the self-confidence and bold and unrestrained spirit of the young French creators in 50s and the new Hollywood boys in 70s. It turns out that they did create an era.

"That year's work highlighted the effect of three-dimensional tailoring. With the integration of conceptual elements, the idea is bold and belongs to the concept show. The purpose is to make my voice known to everyone."

Wu Qingqing's memory of "V doctrine" is very simple, but it is full of self confidence.

This confidence spirit does not come from this moment, but from the moment when "V doctrine" appeared on the stage, it continued to this day.

With the exclamation of a fashion predecessor, it is very appropriate to interpret the post 70 brand: "what is needed in this era is the spirit of the only child who is not afraid of the tiger. This is a young force's self-confidence, which is different from that of the previous generation.

After the conference, VLOV began to see the newspaper network frequently. People began to dig into the brand culture with the curiosity of a new brand, and gradually understood the meaning of the 4 letters: art, grace and love for nature. The value of the release is endless.

Sure enough, after a year's fashion week, "V doctrine" gradually evolved into the "V era" process, which is full of harmony between nature and humanity in a new era. With Wu Qingqing's own words, what is the era of "V era"?

It is the theme of a creative person who knows how to appreciate human architecture (structure and reconstruction), and seeks the resonance of the world at all times.

If we say that the first appearance of "V doctrine" in fashion week's VLOV brings people the impact of the new era, then, once again, in the era of "V era", we can see that the era of "creative people" is vividly depicted in the form of visual manifesto.

For Wu Qingqing, who is not good at words, it is necessary to use language to describe the cultural demands of VLOV, which is far less than the effect made by oneself. Or more people have no need to express their understanding of this new fashion culture when they see this brand form.

VLOV was born in Xiamen, Fujian.

Many people like Xiamen because the culture here is very much like the architecture left over by the Gulangyu Islet in the early 20th century. The Westernization of the Chinese style tiles is not only a sudden embarrassment, but also a strong and quiet culture and artistic atmosphere of the city and the unique culture of Southern Fujian.

With the blood of such an artistic city, VLOV's cultural characteristics of "combination of Chinese and Western" become even more natural and smooth.

70, the thinking of the post founder is different from traditional thinking. Wu Qingqing injected this new atmosphere into the essence of VLOV, and it showed an aggressive momentum after going through the infancy successfully, entering the capital and rushing to the United States.

"VLOV is for city men who pursue, have taste and style, and love creativity."

Wu Qingqing has increased the tone of "passion for creativity". So people who like VLOV have spread this sentence: VLOV is the world of creative people.

To New York from Lincoln center to Times Square.

"The US market is very suitable for VLOV brand appeal, very much."

Wu Qingqing's topic once again returned to the United States. The two "very" strongly expressed a brand person's enthusiasm for finding a double resonance between culture and commerce.

American creativity is well known. What excites Wu Qingqing most is that people here, no matter young or old, are genuinely fond of doing something creative. Even in daily life, they need to add some creative materials to their emotional atmosphere from time to time.

"This is the cultural appeal of VLOV. We like all creative people and things. We like the friends who are brave in pursuit of their individuality. VLOV also rejoice in the self creation of continuous progress."

The Southern Min dialect is fast, like singing, with special rhythms. Wu Qingqing speaks Mandarin quickly, obviously in the mood of excitement, and also like the intonation of singing.

The cultural resonance and the commercialized and mature market mechanism have made Wu Qingqing, who wanders in New York, hate to find no place to laugh. At this moment, he has decided the whole plan to enter New York in September. Simply speaking, it is from the center of Lincoln (New York fashion week) to times square, from the times square to the broad world of V tune tune.

It is said that when Ms. DianeVonFurstenberg, chairman of the American Designers Association (CFDA), heard that VLOV wanted to take part in the fashion week in New York, she was very excited. She took Wu Qingqing to talk about the details of the US market and New York fashion week, and put forward many suggestions and Inspirations for VLOV brand.

The people in charge of IMG also expressed sincere wishes to see VLOV at the Lincoln center in September.

This blessing is indeed from the heart of everyone, because what they see is not just a scene of the Oriental brand coming to show, but Wu Qingqing's face is enduring the firmness and excitement of entering the US market.

"In the times square of New York, we have discussed a showroom, VLOV independent SHOWROOM, and it is not temporary. It must be permanent."

Wu Qingqing said.

This is a very exciting message for people who like VLOV. The so-called long exhibition hall is for the international buyers of New York fashion week to come here to choose goods and order after seeing the press conference. Two, it is convenient for buyers of mainstream commercial channels in New York to send them to major department stores every day after selecting goods, and of course, the independent exhibition hall can also be retailing.

SHOWROOM can be referred to as the brand initialization of the small base in the United States, which can facilitate the establishment of a business channel network.

The most important thing is the New York Times Square, which is one of the most mainstream commercial blocks in New York. It has the world-famous attraction and suction power. VLOV will show the hall here, which means that Chinese brands have completely abandoned the timidity that they only want to sell to the Chinese people, and have calmly and boldly stepped into the mainstream cultural field and international perspective.

Coming back from New York, Wu Qingqing was busy with his works. It seemed that the inspiration from the cultural resonance really had much room to play, and the process of creation was quite smooth. It was still a month away from the formal fashion week in New York, and the creative stage had come to an end.

"The theme is" the outline of time ". There are some conceptual displays in the 40 suits. Most of them are clothing products, and the whole is outstanding clothing. Our appeal is very clear. Fashion should also take part in protecting the environment and calling for a peaceful human demand. Fashion needs a complete timetable.

Wu Qingqing has some reservations about the finer aspects of creation, but we still understand that "future, primitive and hope" is the three major theme of this series. The use of tonal is very clear. Gray, black and blue are the visual pmission of 3 themes of time profile.

No separation design method will become one of the characteristics of this product. Wu Qingqing's statement is very simple: let people realize that the protection of historical and cultural heritage is the common responsibility of all mankind. This responsibility can not be separated by region or ethnicity. At the same time, fashion is also without borders.

The inspiration from architecture is still an artistic gift left by VLOV to the creative man. From the application of the design methods of human body three-dimensional cutting and stitching stitching, we can imagine the beauty of architectural art expressed by VLOV gentleman.

The spoiler is just right.

Wu Qingqing began to laugh without speaking. I could feel that the smile on his face was not at all showing to us. His eyes had already flown to the Pacific Ocean. The smile naturally had a direct relationship with the situation in the near future. In the moment when VLOV's dream was about to be realized, how much happiness could he have in his calm smile?

Never say anything.