"Meng" Feels Like Jelly Shoes &Nbsp; Fresh And Fashionable Streets And Alleys.

July 28th, high temperature in summer makes people lazy to act like a lady.

Every family produces jelly shoes.

Mark Jacob, the originator of jelly shoes, is probably not Marc Jacobs. After launching the popular rat shoe, ghosts and ghosts made use of plastic materials in an unexpected way, and made a pair of bright yellow rat shoes, which became popular and became necessary for girls' shoes cabinet.

Later, "jelly" material became a fixed series of Marc Jacobs, from the rat head to the traditional toe cap, the jelly flavor remained unchanged, and the colors were bright and compelling, teaching people to taste all kinds of colors.

Since then, the major brands have been trying to freshen their products. They have launched a single See By Chloe and Givenchy brand of Rome jelly, which is very simple and refreshing. They are very suitable for summer. Gucci has carved their own Logo on the shoes. The sweet pink and jelly materials are also benefiting. In rainy summer days, they can also serve as rain shoes.

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The "quick" design of jelly shoes

The reason why famous red jelly shoes become famous nowadays is its unique material, which reduces the cost of the plastic, and the price is much lower than other shoes. It attracts people to buy by color and style.

The only way to extend the vitality of this Fast Fashion product is to innovate in design.

Bold and high-profile is the only rule for jelly shoes to survive.

In this regard, Brazil brand Melissa can be described as the ultimate.

It not only occupies the advantage of low production cost, but also has the courage to open up and collaborate with all kinds of fashion designers to upgrade the brand from simple plastic shoes to tidal cargo.

Its jelly shoe material is waterproof, breathable and comfortable. It also pays attention to the development of the last mold of ergonomics.

The most influential brand action is to cooperate with the Empress Dowager Vivienne Westwood. Cherry shoes and peach hearts Maryja shoes make the world girls crazy, even the imitation goods are all dog and dog.

The Grendha group Melissa belongs to has a super strong fashion design and research team. It is composed of a group of architects, engineers, market analysts and fashion designers. It skips the idea of shoemaking in the style and designs the jelly shoes more amazing. In the early years, a "bird's nest" jelly shoes set off an upsurge of discussion. This shoe is clearly a miniature building, which can be shown on the feet everywhere.

Following the sweetest beauty of the Empress Dowager and the dark aesthetics of JeanPaul Gaultier, in 2012, Melissa will launch two women's shoes with Chinese designer Wu Jigang (JasonWu). We can see two new products with flat bottom and high heel in the latest new photos.

Flat shoes are the theme of nude color, and the owl totem on the upper is quite fairy tale.

High heels are full of sexy witches, metallic materials are mysterious and sexy.

The two shoes are quite attractive.

So many designers are fond of jelly shoes. Do you still doubt its vitality?