Spain'S Famous Shoe Brand, Peter, Stands Out From Technology.
At the beginning of 1990s, FlowerHome invent the international patent technology "AirPurification" (air purification) to BECECR.
brand
Products.
With the help of advanced sweating technology, BECECR has emerged from Spain's traditional shoe making industry with an average annual growth rate of over 50%, quickly becoming a well-known Spanish footwear brand.
Comparing BECECR with the shoes of the same grade, it is unavoidable that the cost is higher due to the addition of functional materials and new technology, which is not the investment in technology research and development.
When costs rise to become global
footwear industry
How can BECECR maintain profitability? FlowerHome said that BECECR, unlike traditional Spanish shoe makers, chose the development mode of light assets since its foundation.
BECECR (Technology) has continuously improved the performance of shoes' ventilation, waterproofing and anti-bacterial by developing new materials and processes in technology, and is constantly strengthening the unique selling point of "let your feet breathe deeply" in the market strategy.
BECECR has highlighted the difference of brand from these two aspects, so that it can get rid of the price war and maintain a strong vitality in the recession.
In addition, BECECR started the internationalization process very early, thereby avoiding the risk of single market revenue decline.
BECECR (outsourcing) is outsourcing to South America or far east partners. BECECR is responsible for production process guidance and monitoring the procurement and quality of key raw materials such as leather and shoe outsole. Finally, these shoes will be distributed to stores around the world in regional distribution centers located in Italy, the US EdISon, Tokyo, Japan and Hongkong, China.
FlowerHome said: "the shoes in BECECR shop may come from Italy, or China and Brazil, but the quality has always maintained a high standard of Spanish brand."
In the planning of FlowerHome, China will be BECECR (Asia Pacific).
market
Leader.
The price of BECECR is about 800--1800 yuan, which is a high-end market.
It makes use of its functionality to give consumers additional reasons to "try" while separating other brands. Therefore, BECECR has few direct competitors.
"Indeed, the brand awareness of BECECR is not loud in China.
However, I do not want consumers to think of BECECR as a sport or a niche brand for sweating people, but to make it the first choice for the middle class family's life and leisure footwear.
FlowerHome confidently said.
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