2011Timberland Tim Pak LAN Earth Guardian Photo Contest Starts

Internationally renowned outdoor

Tim Pak LAN held the launching ceremony of "the touching moment of nature and me: wonderful relationship - the 2011 earth Guardian photography contest" at the contemporary mall square in Beijing.

This competition is another new interpretation of Timberland's "Earthkeepers earth Guardian" activity in 2011. It aims to inspire people's good faith in protecting the earth through exploring the beauty of nature.

From May 18th to June 30th, we can share with the world a wonderful moment of our own nature.

The winners of the competition will also be invited to take a green quest in Horqin Jiuzhaigou.

In the nearly half a year's activities, Timberland Tim Pak LAN will convene more earth heroes to record the wonderful relationship between man and nature with the lens. He will lead a new batch of earth guardians to visit the tree planting base of Timberland in the Horqin Desert, and personally witness Timberland's 10 years' planting of 1 million trees and 2 million species of promised land.

As a guest judge of the photo contest in mainland China, KIMI Qiao Renliang and famous photographer Gao Bo are also at the scene. They are calling on the big family camera to weave the most beautiful earth light and shadow, and continue to write a new chapter of "the earth hero".

As a genuine and sustainable outdoor brand, Timberland Tim Pak LAN has an instinctive love for outdoor environment, which is summarized as "guarding the earth".

For Timberland Tim Pak LAN, only by protecting the outdoor environment can people enjoy the infinite pleasure that nature gives us.

Therefore, Timberland Tim Pak LAN always takes various measures to deal with the challenges brought by the environment and reduce the impact on the environment.

Timberland is the best practice representative of the brand of environmental protection.

By using recyclable and renewable organic materials as raw materials, the series can minimize energy consumption and chemical consumption, reduce waste generation, and reduce the impact on the environment. Modern design and unique outdoor functions make every enthusiastic and environment-friendly person love it.

Since the advent of the "earth Guardian" series in 2007, the "earth Guardian" series has grown into a complete product range of clothing, footwear and accessories, which combines low carbon environmental protection and outdoor fashion together perfectly.

The Horqin position was once called the "Horqin prairie", and the water was rich and beautiful, like a fairyland. Later, the desertification was aggravated by the pition and grazing. "Horqin prairie" gradually became the "Horqin Desert".

Since 2001, Timberland has launched the "Horqin tree planting project", which has mobilized more than 37 million hours of manpower and invested millions of dollars in 10 years, and planted 1 million trees on 1000 hectares of desert.

In August 2010, Timberland Tim Pak LAN launched the T-shirt design competition, calling on people to use the paintbrush to explain the sympathize with the earth. At the same time, he solemnly promised the promise of planting 2 million trees on the basis of 1 million trees planted in Horqin.

3 months later, China's first unplug carbon neutral concert called "earth heroes gathering" was held in Beijing. "Earth guardians" gathered together to sing a song of low carbon and environmental protection, and jointly set up the promise of "guarding the earth" in the form of music.

By 2011, Timberland will launch a "earth Guardian photography contest" in five major Asian countries and regions. It will continue to write a new chapter of the earth to capture and share the beautiful moment of nature, and arouse people's confidence and determination to protect the environment and protect the earth.

The theme of this photo competition is "the touching moment between nature and me: wonderful relationship", calling on people to incarnate the "guardian of the earth", capturing the harmonious moments between human and nature with cameras, and sharing the moving moments of this beautiful relationship to the whole world.

Official website of this competition

Officially launched in May 18, 2011, the competition will continue until June 30th.

During this period, "earth heroes" from five Asian countries and regions including Mainland China, Taiwan, Hongkong, Malaysia and Singapore can share their own touching moments of nature with my friends through this network platform.

The final winners of each area will have the honor to join the green tour of Khorchin Jiuzhaigou in August this year, and visit the green base of Timberland in the Horqin Desert on the spot. In the 10 years since the earth's guardians shed sweat, the oasis once again promised to protect the promise of the earth.

On the day of the press conference, the KIMI Qiao Renliang and the famous photographer, Gao Bo, who were the judges of the mainland China, were also incarnated "earth guardians" to come to the scene. When asked about what experience they had learned from the competition judges, he said: "the biggest difference between Timberland's photo contest and other photo competitions is that the hearts of people are not just the professionalism of photo shoots. We pay more attention to whether the harmonious moments of human and nature presented by the works will arouse people's sympathy.

We only have one earth, Timberland Tim Pak LAN is also hoping that through this competition, we can show more beautiful and harmonious earth in our eyes, and inspire more people to share their confidence and determination together.

KIMI Qiao Renliang said, "most of us are not professional photographers like me. However, as long as we are willing to share with you the cherishing of nature and take care of it with our own actions, we are the" guardian of the earth "! On the same day, two judges also brought their own photography works, and set an example on the spot, solemnly paste these two photographs to the display wall, and formally announce the opening of Timberland Tim Pak Lan's" 2011 earth Guardian photography contest ".

As Mr. Jeffrey Swartz, President and chief executive officer of Timberland, said: "we have always adhered to the belief that success comes from the co-existence of business and justice.

Achieving the harmonious coexistence of man and nature is our main vision.

Timberland Tim Pak LAN chose photography competition as a platform to encourage people to discover the wonderful experience that nature brings to people, and to further understand that only by protecting the vast outdoor environment can we enjoy this happiness and harmony more joyfully.

And this is only a form after all. Timberland Tim Pak LAN hopes that through this competition, more people will be added to the ranks of "earth guardians", and they should pay attention to environmental protection in daily life and express their gratitude for nature.

Now, the platform of Timberland's "earth guardianship photography competition" has been officially opened, so that we can pmit the sincere love to nature in the form of photos, and spread this movement to a common pledge: protecting the environment and guarding the earth.