A 21-Year-Old Girl Owes 30000 Yuan To Start A Business And Change Her Life

In the recent first selection of outstanding female entrepreneurs in Nanjing Entrepreneurship The only first prize of the award was won by a 21-year-old girl who also won a entrepreneurship bonus of 16000 yuan. How did the girl named Cheng Xi approach the path of entrepreneurial success? How does she manage her own business at a young age? What are the ups and downs behind her?

Among the storefront rooms located at No. 7, Tongji Outer Street, there is a modest two-story storefront room. Above the lintel is a light box with Nanjing Wonder Clothing Co., Ltd Clothing The company is not very conspicuous. When we entered the store, we saw that the room was basically not decorated, and various fabrics and ready-made clothes were hung in a small room, making the store very crowded. In Cheng Xi's office on the second floor, several simple desks are also put together. The space in the room is filled with various fabrics, and the overhead is covered with various kinds of clothes 。

Borrow 30000 yuan to start business

After graduating from school in 1997, Cheng Xi had no stable job. So she worked as a salesperson in the Confucius Temple Shopping Mall, engaged in clothing retail. In her work, she gradually mastered the knowledge of clothing production and sales, and learned about market demand in the process of dealing with various customers, accumulating certain market experience. At the beginning of 1998, half a year later, smart Cheng Xi decided to start her own business and took the first step. She borrowed 30000 yuan from her parents and opened a small clothing store. The market was good. The store began to make profits the next month. After two years of steady development, the clothing store had accumulated funds. Cheng Xi knew more about the clothing market. In 2001, with the support of her family, Xiaoxi Garment Factory was registered and established. However, due to the lack of experience in capital, knowledge, management and other aspects, the enterprise was once in trouble. The small garment factory lost more than 200000 yuan in just five months from May to September. The money Cheng Xi earned in a few years was lost. She was sad to tears, but the stubborn Cheng Xi did not bow down. She thought calmly, The business failure was due to the backwardness of the enterprise's personnel, materials and management. So she recruited experienced management personnel and asked experts for relevant knowledge. She worked in the daytime and went to university to study enterprise management courses in the evening. She borrowed 70000 yuan from her parents and relatives to try to make a comeback. Her efforts paid off, and the enterprise began to step out of the trough, By the end of 2001, the enterprise began to lose money.

Find the right position and become a big enterprise

After 2002, the development of the garment factory was relatively smooth on the whole. The enterprise entered the track of benign development, and the personnel, capital and market were gradually expanded. The enterprise equipment started from the first two high-speed single sewing machines. At present, the enterprise has realized the integration of order receiving, production and sales. The machine equipment includes the press lining machines imported from Japan. The enterprise has 7 stores and wholesale counters in the city, It specializes in marketing its own Xiaoxi and Wonder brand clothes, which all produce popular clothes and sell well. At the beginning of this year, Cheng Xi changed the name of the original enterprise to Wonder Clothing Co., Ltd. and registered his own trademark. At present, the annual output value of the enterprise is more than 1.5 million yuan, and 56 employees are employed, including 32 laid-off and unemployed people.

Cheng Xi said that laid-off and unemployed people have disadvantages, but they are steadfast, hardworking, cherish their hard won work, and are fully competent for their jobs after learning, which is actually a kind of performance of enterprises to repay the society. Chen Xi told her sisters who want to start a business through the express that they must dare to try, find their own position, stick to it, and enjoy the entrepreneurial process.

50 franchised stores in 3 years

At present, the development of the enterprise has been relatively stable, but Cheng Xi is not satisfied. She believes that entrepreneurship changes life, and in the process of entrepreneurship, personal value can be fully reflected. In 2002, she said that her development goal was to open 50 small customized and sales clothing stores in Nanjing within three years, but Cheng Xi understood that her enterprise was still in the entrepreneurial stage and had limited strength. She said that the outlets would be mainly located in residential areas, not in commercial networks, because of cost issues and because her product positioning was popular.