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Look At How The Red Bean Brand Permeate The World.

2011/6/8 11:43:00 94

Red Bean Brand Red World China Famous Brand

The reality is so grim: Chinese clothing enterprises are numerous, independent brand clothing is less than 10%, but also lacks international brand names.

The red bean group, with its sales of 11 billion 730 million yuan last year, interprets the connotation of its own brand.

One grain

Red bean

More than twenty rented ancestral halls, eight crunchy cotton spinning cars, 35 workers (half of them at home), and debt and backlog products have been well irrigated.

This is the first day when Zhou Yaoting was pferred to the lower knitting mill (the predecessor of the red bean group) in 1983.

How to make the factory viable? Zhou Yaoting believes that products must have good names and excellent quality.

It is because of this simple idea that Zhou Yaoting and his red bean group started their own brand development process 23 years ago.

Quality is the guarantee of famous brand, and talent is the backing of quality.

In the red bean, quality management has risen to the strategic level of the enterprise.

Over the years, the red bean has not only introduced international top garment equipment, but also ensured the leading international production hardware, and actively co operated with many colleges and universities such as the ES MOD Fashion Design Institute, which has the reputation of the world's "clothing Harvard", to train group designers for itself, thereby improving the design content and brand image of red bean products.

Through various training and competitions, enterprises continuously improve their staff.

Quality consciousness

And operation skills.

Employees who have just arrived in red beans should take part in job training and take part in work. They should also post training, quality training and safety training according to their specific posts.

In 2004, the Qin army, a front-line worker in the red bean trousers factory, was skilled in technology, fast in speed and good quality.

At present, all the technical and quality indicators of red bean products are among the top of the same industry in the country. The rate of first order products is over 98%, and the rate of export batch is 100%.

Once, red beans made 300 thousand pieces of "red bean sweater" for Japanese traders. At the end of the packaging, a sweater was found on one of the clothes. The enterprise immediately dispatched more than 200 people, fought for 3 days and 3 nights, and checked all the packages without leaving a defective product out of the factory.

It is this kind of strict quality control that over the years, there has been no quality return in the hundreds of millions of dollars of foreign trade supplied by the red bean. The red bean dominating product has passed the ISO9002 quality system certification in a single time as early as 1997.

Famous brand in China

Products and "national exemption" products became the first batch of "China famous trademarks".

The red bean group, as a trademark, is now registered in 34 categories of commodities and 8 categories of service trademarks, and has registered trademarks in 54 countries and regions.

With the popularity of trademarks and the popularity of famous brands, some people have been more than once kindly persuaded Zhou Yaoting to give the product a name of foreign flavor, and he has declined it gently.

Some foreign businessmen also took a fancy to the plant and equipment of the red bean, and proposed joint venture, which was rejected by Zhou Yaoting resolutely.

Now, the products of red bean have been sold well in more than 30 provinces, autonomous regions and municipalities directly under the central government, and their products are exported to more than 20 countries and regions.