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[Watch] Dangdang Borrow The Dream Bazaar Cut Into Clothing B2C

2011/4/26 9:17:00 86

A few days ago, a friend went to dream bazaar to interview the purchasing job. He called back and told me that when he finished the interview, he saw that the senior executives in Dangdang were having a meeting with the high level of western style clothes in the high-level meeting with the dream bazaar. The foreigner seemed to be an investment bank. Through the window, his friend could see the Share purchase on the projection screen.

In fact, there has been a rumor that Dangdang is ready to buy dream bazaar, fully enter the clothing B2C, at the same time.

Recruitment website

There are also a large number of recruitment positions in Dangdang garment department, including senior director of women's clothing merchandising department, senior director of men's clothing merchandising department, senior director of shoes and footwear merchandising department, and corresponding management positions such as purchasing, operation, investment promotion, etc.

In any case, such a detailed and huge structural system has proved that this is a premeditated way. Dangdang access to clothing B2C is only a matter of time.

We know that Dangdang is most familiar with books, but the clothing is high.

Profit product

It is what any businessman wants to pursue.

As early as four years ago, Dangdang expanded its own brand clothing business, but did not make it a main business. Now, with the rapid rise of some vertical clothing network operators, Dangdang naturally has to occupy this business opportunity.

However, making clothing online shopping is not an easy task. It is completely different from making books. So buying capital quickly is a shortcut.

Let's take a look at the status quo of the online shopping market. It is not yet mature now. There are no e-commerce enterprises in China that can create new value by means of high-tech means like Amazon. Basically, they are still at the price difference stage of "cheap buy and increase sale", so brand advantage is the largest capital accumulated by enterprises for many years.

Dream bazaar is China's B2C e-commerce website specializing in women's underwear. The brand has accumulated, but now it has expanded the product line of men's clothing, children's wear and home textiles, and the product line has been greatly expanded.

Therefore, if Dangdang capital predators want to quickly enter the clothing subdivision industry, it will be a good choice to buy this dream bazaar, which has certain brand accumulation and product accumulation.

In addition, I remember Dangdang joint CEO Li Guoqing said on television that Dangdang's next plan is to focus on clothing as a key category, with the goal of ranking first in the country's online retail businesses.

Not to mention takeovers, Dangdang is China's first real B2C after listing, and its brand and users have accumulated over the past decade. The logistics delivery network is relatively perfect. After IPO, funds are also abundant, and it has always been profitable.

While the dream bazaar has a strong brand advantage in the field of clothing segmentation, and there are also direct brand retail experience stores. If the two sides merge, they can just take what they need and learn from each other's advantages and disadvantages.

In conclusion, Dangdang takeover

Moonbasa

It should be more than just a hearsay. A win-win cooperation that can make both develop bigger and occupy the market quickly will not be groundless. But for consumers, they will have more improvement in price and service while having brand, and it is a win-win combination for the market.