French Sportswear Consumer Market Is Gradually Picking Up.

France

"In April 19th, according to the NPD Research Institute, in 2010, the French movement type and

The scale is 3 billion 800 million euros (including all taxes), sports type and

The scale is 2 billion euros (including all taxes).

The data increased by 2% compared with the same period in 2009, and the decrease in 2009 was 2%.

NPD points out that the reasons for market growth not only reflect the demand of sports, but also enhance purchasing power.

The rebound in consumption has also stimulated the market, especially in the field of sports shoes.

According to statistics, the proportion of women over the age of 14 buying sports shoes and clothing last year accounted for 31% of the market share.

The growth of women's consumption is not due to the adjustment of the average selling price, but the increase in the number of consumers.

According to statistics, the increase of female sportswear purchases in 2010 was 4%.

75% of French women over the age of 16 bought at least one sportswear and a pair last year.

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Last year, French consumers bought 4.9 sportswear and shoes on average, with an annual average consumption of 128 euros.

Online shopping for sportswear and shoes increased by 7% in 2010.

According to a survey of 17 websites by NPD Europe, the turnover of these products in 2010 was more than 5 million euros.