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Brand Promotion Of Famous Garment Enterprises Goes Hand In Hand With Talent Reserves.

2011/4/18 13:29:00 23

The lack of design power is

Rapid growth

The difficult problem that Chinese garment industry has been trying to solve is also the key factor for the disparity between China's garment industry and its international counterparts.

To improve China

clothing

Design

Strength, in recent years, many influential clothing enterprises and brands have been making frequent efforts during the China International Fashion Week held in Beijing, and they have joined forces with the China Fashion Designers Association to take aim.

industry

The direction of development is to continuously organize professional design competition named by enterprises, attracting college students and professional designers to take an active part in designing talents, and improving the influence of enterprises to a large extent. Many talented designers have joined the garment enterprises with this platform to promote the healthy development of the industry.

During the autumn and winter series of China International Fashion Week, which was not long ago, the famous enterprises represented by Ordifen group, Qili group, Wiseman company and Ying Da company have made innovative articles on the design competition and have had a good response in the industry.

The 2011 "Ordifen Cup" Chinese underwear design competition sponsored by Ordifen International Group is unveiled with the theme of "green fashion".

Up to now, the "Ordifen Cup" Chinese underwear design competition has been going on for 6 years.

In the past 6 years, Ordifen International Group has injected elements of the dynasty into every competition. Following the successful attempt of the theme of Qingfeng elegance, Datang Fengyi, Han dynasty grand ceremony, Yuan Yuan's dream and Ming men's show, the theme of this competition has been completely annotated.

Wang Wenzong, chairman of Ordifen International Group, said that the establishment of the theme of "green mobile fashion" has continued the concept of environmental protection and fashion that the group has been pursuing.

With the threat of environmental destruction to the homes we live in, the word "environmental protection" has frequently appeared in people's lives. Green food, green materials and green homes are becoming the mainstream of consumption.

In this process, green environmental protection has become the symbol of the brand, and it is a sign of trust and recognition.

As the largest clothing import and export enterprise in Shandong Province, which is the largest manufacturer of all kinds of shuttles, knitted garments and household textiles, the awarding and awarding of the sixteenth cup of Chinese fashion design award by the Qili group has attracted the attention of the fashion industry.

After the expert judges' comprehensive competition and layers of screening, eventually 10 students who participated in the current "beautiful cup" Chinese Fashion Designer Award were selected as the new "beautiful cup" new student award.

As an industry with a strong sense of mission and social responsibility, Qili group has been actively promoting the growth and construction of Chinese fashion designers at the same time of its own continuous development. It has been selected by the rookie awards of its sponsorship, focusing on 3 core assessment elements, namely, fashion trend proposal, clothing display and three-dimensional cutting. It has excavated and encouraged a group of new designers to provide students with opportunities to display their talents comprehensively and help them complete the pformation from design majors to professional designers.

At present, Qili group year

Import and export

Clothing over 400 million U.S. dollars, ranking the forefront of the national garment export industry, and products are sold all over the world.

The 2011 "Wiseman" Chinese knitted fashion design competition finals, supported by the Zhuhai vwisman fashion Limited by Share Ltd title, China Fashion Sweater R & D base and other institutions such as "Song years", were launched in 25 athletes from 11 regions, and finally produced 1 gold, two silver and two bronze medals.

The third China fashion leather design competition, with the theme of "charm and imagination" as its theme, aims at interpreting the fashion of Chinese leather clothing through innovative thinking and building a bridge between creative design and market demand.

At this event, the company should also sincerely say that the winners have the opportunity to become the signing designer of the company.

It is reported that since April 1st, the competition has been soliciting contributions from all time design enthusiasts including Hong Kong, Macao and Taiwan, and the final of China International Fashion Week in October this year.

In recent years, large companies have always been committed to the innovation and development of China's leather industry, and widely promoted the advanced concept of leather design and manufacture, and maintained a good competitive advantage.

At present, the scale and influence of the design competition held by these well-known enterprises are increasing day by day, and become the cradle of the growth of design talents in the related field of garment industry.

A group of creative and thought designers, through the platform of the "Ordifen Cup" Chinese underwear design competition, demonstrated their practical fashion programs full of women's charm and personality, and met the continuous pursuit of Chinese women's inner beauty. "The big cup" China fashion leather design competition, which has been successfully held for two years, has selected many excellent talents for the Chinese leather industry, and has produced a good reputation in the industry.