Wenzhou Shoe Enterprises Develop Diversified Alternative Materials To Cope With EU's Follow-Up Measures

On April 11th, according to relevant media reports, the EU officially cancelled 16.5% of the Chinese leather shoes from April 1st. Anti-dumping duty This is the result of the unremitting efforts of Chinese shoe enterprises, which has lasted for five years. Trade The protection measures were finally pulled down.

Although the era of anti dumping has been terminated, the domestic shoe enterprises with a long cut and wisdom have made an article on the added value of shoes, including AOKANG Many Wenzhou shoe companies, including Jin Di, have made technological innovations. They no longer only take the low price route, but rely on price to win.

Opening up a variety of alternative materials is another way to protect the market. The EU's anti-dumping is mainly targeted at China's leather shoes. In order to avoid the risk of anti-dumping, more than 90% of Wenzhou shoe enterprises have begun to use PU synthetic leather and other non leather raw materials to make shoes, so as to reduce the losses caused by anti-dumping as far as possible, including AOKANG, Jin Di and giant one. "From another point of view, this is also conducive to promoting the technological progress of PU materials." Wenzhou Hua Deli Footwear Company official said. It has been revealed that men's shoes made of high-grade PU synthetic leather are more popular in the European market, and PU shoes are also sold in the European market.

Wenzhou is an important production base for leather shoes in China. The unique economic environment provides broad market space for the development of Wenzhou synthetic leather industry. It is reported that the 2011 International Polyurethane summit resin forum, sponsored by Pu Hua consulting global polyurethane network, will be held in Wenzhou in April 15th in the capital of synthetic leather. At that time, Wenzhou local synthetic leather enterprises will discuss with the synthetic leather industry upstream and downstream enterprises on how to develop the synthetic leather industry better and faster and promote the transformation and upgrading of synthetic leather industry.