The World Fashion Converge On CHIC&Nbsp; 2011&Nbsp; Embodies The Brand Emphasizes The Idea.

"China has a huge potential market."

This is the nineteenth session of all exhibitors.

Asia: Fashion environmental technology

In today's fashion circle, the concept of environmental protection is popular. This trend has also affected the fashion circle in Hongkong. According to He Guozheng, designer of DorianHo brand, "we originally started making fur. Originally, in order to emphasize the nobility of quality, we have always insisted on using high quality fur.

In recent years, following the trend of environmental protection, we have also tried to use some fake fur in the design, showing a kind of respect and love for animals.

The enterprises from Taiwan interpret environmental protection from another angle.

According to Luo Chunmei, Secretary General of the Taiwan garment industry association, this time, the brand they brought to the CHIC exhibition was very focused on environmental protection. She told reporters emphatically about a wedding dress with high price. The difference of this wedding dress is that its raw materials are entirely from abandoned mineral water bottles.

Of course, the cost of such raw materials is much higher than that of traditional raw materials. In this regard, Mr. Huang Huade, chairman of the Taiwan garment industry association and the chairman of Polytron Technologies Inc, Da Ai, said: "we will continue to improve our production processes, promote the same industry, and reduce costs with economies of scale.

The purpose of doing so is to remind our consumers that we have only one earth, and that we should leave our children with a clean home.

Japan and South Korea are similar, in addition to environmental protection and health, but also emphasize its excellent quality.

South Korea's exhibitor brand ipics is a sports and outdoor brand. Its chairman Jin Zhexian warmly introduced their products to reporters, especially the fabrics they used were "hygroscopic and quick drying".

At the same time, "technology" is also a theme of Taiwan exhibitors.

According to Huang Hongxu, deputy general manager of Jinding united technology fiber Limited by Share Ltd, a series they brought this time is a kind of assault clothing for bicycles. The fabric is very light, and the total weight of a garment is only 100 grams.

In addition, the fabric is waterproof, windproof and breathable. At the same time, for the safety of the cyclists at night, there are two rows of small lights that can be illuminated on the back of the clothes. In this way, even when riding on a dark mountain road, people who drive behind can easily see the cyclist in front of them to avoid unsafe accidents.

Germany: International Fashion German quality

German products have always been known for their excellent quality, and their clothing brands are no exception.

According to MoniqueFisher, vice president of GerryWeber International Limited, their brand is also one of the top and top brands in Europe.

Jiali Hui Bali is a listed company, and also a family business.

Speaking of the purpose of exhibiting CHIC, Fisher said, "no ambitious company will ignore the Chinese market.

Facing the global market and globalization, we are short of globalization and lack of China.

As a high-end brand, its consumers have cultural literacy factors besides economic strength.

At present, China has all the conditions in this respect.

If we don't go in again, it's too late.

In order to enter China, Carrie Hui visited 10 years, and opened two stores in Qingdao as an experiment in 2004.

"Although the sales performance at the beginning is not ideal, what we value is not temporary interest, but through these visits, if we play our core advantage in the Chinese market."

Feshir said.

Another brand from Germany, Benvenuto, is a 77 year old family business. "Maybe you think this brand is like Italy brand.

Yes, the inspiration of this brand does come from Italy. "

"We are" international fashion, German quality, made in Europe, "said Dr.SabineRinge, head of the company.

"We specializes in high-end men's clothing, and we are familiar with HugoBoss, which we Chinese consumers are familiar with, but our prices are relatively low."

According to introducing, at present, Benvenuto has two series, black mark and purple mark, black standard series is solemn and elegant, and purple label series is lively and witty, suitable for different consumers.

At present, the company has more than 1000 sales outlets in more than 40 countries around the world.

Referring to the impression of CHIC, she said, "CHIC is satisfied with its service, brand level and professional audience.

Coming to CHIC, we are full of confidence in the Chinese market. "

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The United States: new fashions

For miss CourtneyHarold of ENKInternational, joining CHIC is not the first time. "Our aim is to bridge the gap between American brands and Chinese consumers.

For this purpose, CHIC is certainly the best choice. "

Miss Courtney has brought more than ten brands this time, but it is not yet available in the Chinese market.

"However, we will let Chinese consumers gradually understand them and accept them.

These are very good brands. "

The reporter asked, "what is the brand of these exhibitors compared to the DKNY and CK that we Chinese consumers are familiar with?"

"Thesamelevel." Courtney says these brands are in the same level as DKNY.

The difference is that DKNY is already well known to the public.

"DKNY is a very good designer brand, but in recent years, in order to suit the tastes of the public, it has begun to take the popular route.

And today, these brands, like DBF, PAIGEJEAN, are excellent designer brands.

In order to illustrate these brands more vividly, Courtney painted a Pyramid on paper.

"The top level a is GUCCI level, and our brands are between A and B."

France: high-end leading fashion

"There are 35 French brands in the CHIC."

Gerard Hutino, President of the French Pavilion, President of the company.

"Among the more representative brands are DIDIERPARAKIAN, or DP."

According to Coffey, President of DP, DP is headquartered in Marseilles, France.

This is a family business, which began in 1967 and began business in the world in 1989.

Since 1991, we have established a partnership with Lafayette department store.

In March 2010, China began to enter China. Over the past year, the speed of its development in the Chinese market can only be described by "swift and violent". At present, the cities that have opened stores have Shenyang, Dalian, Tianjin, Changsha and Chongqing, which sell high level women's clothing, and their performance is very good.

Sales reached 6 million euros in 2010.

In 2011, we will open shops in Beijing, Changchun, Harbin, Ji'nan, Xi'an, Urumqi, Chengdu, Shanghai, Nanjing, Hangzhou and so on.

"Because of the love of color and the pursuit of riotous."

Mr. Coffey, from the hometown of lavender, said, "this is our philosophy."

Italy: quality comes from persistence.

Mafrat, a high-end children's clothing company in Italy, was founded in 1946. This is the fourth time that they have participated in CHIC.

"However, the effect of each exhibition is not as good as we expected.

Maybe our communication with Chinese consumers and agents needs to be further improved. "

Mafrat chief said.

"We own 3 brands, a dozen brands of agents, including Ferrari, Ferre and other famous brands."

Speaking of the purpose of participating in CHIC, the official said, "of course, I want to enter the Chinese market."

She said that compared with other countries, the children's clothing market in China is still in a semi developed state and is the best time to enter.

"Our core competitiveness is that our brand has different styles, and different positioning can cover a wider audience."

The NOCESE brand is a traditional enterprise made by hand.

"Our clothes are all works of art."

NOCESE chief said.

NOCESE was founded in 1936 and has not yet been sold in the Chinese market.

This is the first time they have joined CHIC to contact their target customers and agents.

Speaking of this exhibition, he said, "there is no substantial result.

We are also investigating, and Chinese consumers and agents are also looking at us.

There must be a process. "

PETERANGNER, the wedding dress and gown, is also the first time for CHIC to participate in the exhibition. "Of course, it also wants to enter the Chinese market."

However, the reporter asked the price of their products. He shrugged and said, "it's expensive."

He also said that he also inspected the wedding dress market in China. Compared with that, Chinese products are much cheaper.

"However, our excellent quality will surely find a friend in China."