Fast Fashion Brand Appetites &Nbsp; GAP Plans To Enter Hangzhou Shopping Mall.

With the price and fashion attracting more and more fans, fast fashion brands are expanding rapidly in Hangzhou market this year. On the one hand, H&M and UNIQLO will open 2000 square meters of new stores in Hangzhou. On the other hand, the fast fashion brand GAP of the United States is brewing into Hangzhou.

More like shop in store

These brands come to talk about the requirements of opening a shop, and the opening area is large. The head of the investment department of a shopping mall in Hangzhou said.

In the 1 floor of the new Wah Yuen store in Hangzhou, the 2000 square meter shop of UNIQLO is being prepared for decoration. It is expected to open in April 30th or May 1st.

The head of the Ministry of investment promotion said that the store will be the flagship store in Hangzhou, which is only the world's largest flagship store after 3000 square meters in Nanjing West Road, Shanghai.

2000 square meters of area, besides men's wear, women's wear, children's wear, and many kinds of daily necessities, it looks like more than a clothing store. It's more like a department store that embodies the way of life.

The head of the Ministry of investment promotion said that opening a large store would be a future direction for UNIQLO, and the area of hundreds of square meters had hardly been able to satisfy its appetite.

In the same place, lakeside business circle.

Big shop promotes Hangzhou fashion

Whether or not

Big stores are good news for Hangzhou customers.

Fast fashion brands not only usually have cheap and fashionable new models, but also do not regularly cooperate with big names, when they buy their brands, which is why fans are willing to queue up early.

H&M is going to make a limited edition shop in Lixing.

The name will make the fans of H&M special eyed. At the end of last year, the Lanvin For H&M limited edition dress of high fashion brand Lanvin (Lang Wen) and H&M cooperated in the Mixc, and the guests were queuing up at night. The series was launched in the 200 H&M stores designated by the world on the same day, and only sold for a day. At that time, the Mixc store in Hangzhou was one of the 7 stores in the mainland of China.

GAP also wants to open a shop in Hangzhou.

Without special publicity, the official online shop of GAP, the big name from the US, went quietly on the end of March.

GAP, which has 5 brands, was founded in 1969. It is one of the largest clothing brands in the United States and the world. Its sales last year were about $14 billion.

At present, GAP has more than 3100 stores around the world.

It's also a fast fashion brand. GAP's pace in China is slower than that of other brands. Until last year, it opened a direct store in Beijing and Shanghai. Yang Deming, President of Greater China region, said that it would open shops in Hangzhou and other cities later.

According to the reporter, at present, Yintai department store has discussed with GAP many times about the shop opening, and GAP may be on the first floor of Yintai West Lake store.

Shop area is also the goal pursued by GAP. GAP's new store in China will be larger and will reach 1300-1800 square meters, so that it will strive to be higher than its competitors.

GAP, who has entered the Chinese market, is trying to adapt to local requirements, such as designing for the East and West, North and South markets some styles suitable for the local people.

For example, under the same height, some women may have short legs and some are relatively short legs, so all kinds of T-shirts will be sold in different markets.