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Farmers Entrepreneurs: Selling Dumplings As Diamond Rings

2011/4/4 16:33:00 110

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The dumpling hall area is less than 30 square meters. Huang Xiuying and her husband take two helpers.

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The amount is about 100 yuan, and it has been losing money for two consecutive months.

Under Huang Xiuying's insistence, in less than four months, business has changed a lot, and the income has increased from one hundred yuan a day to five hundred yuan a day.

Skin dumplings soon ring Changan District, Xi'an, the staff from two to nine people, business area doubled, the dumpling hall is still full every day.


In February 28th, the Xi'an women's Federation announced the "ten stars of entrepreneurial women in Xi'an". Huang Xiuying, general manager of Xi'an leather restaurant Co., Ltd., won the honor and was listed as a typical example of peasant entrepreneurship.

Speaking of the pioneering experience of the dumpling shop in the past 20 years, Huang Xiuying said she was selling dumplings as a diamond ring.


Huang Xiuying was born in Changan District. There were only two rotten sheds in her family. During the holidays, she could not afford to live in houses. She had to stay around. Her greatest dream was to earn money by learning skills.

In 1986, Huang Xiuying became a family member. Her husband's family was on the mega plateau.

In the face of difficulties, she and her husband came to the West Street of the county town and pulled the rack truck to sell the meat hamburger.

After a little savings, he rented a facade for snacks in the street, and eventually he had a foothold in the county seat.

Later, he sold flour and processed chicken cages, either by doing nothing or by doing nothing.


In the years of market experience, Huang Xiuying realized the way to start a business: investing in business and getting ahead.

market

We must give full play to our specialties.

After careful deliberation, she decided to cook.

At that time, there was no characteristic and tasty dumpling restaurant in Changan District. Huang Xiuying decided to make dumplings.

In May 1989, Huang Xiuying made a loan of 5000 yuan, and the skin dumpling restaurant opened in the South Street of Changan District.

Why do you want to call a thin dumpling restaurant? Huang Xiuying's intention is: Skinner is mean and stingy in the eyes of ordinary people, and she and her husband are honest and honest people, using reverse thinking to make the shop name funny and interesting to attract customers' attention. Two, it shows the characteristics of dumpling skin as thin as paper.


In March 1999, after studying in the south, Huang Xiuying made an unexpected decision: abandoning the golden section of the dumpling hall. In September 2000, the village of Changan Park was officially opened.

From the thin dumpling hall to the thin village village garden, the business area has expanded to 500 square meters, and the number of employees has increased by more than 40.

At the same time, she also changed the business philosophy: dumpling as a diamond ring to run, that is, the skin dumplings as the leader, the main Cantonese cuisine department, created a combination of dumplings, dishes combination way, so that thousands of years of dumpling this traditional snacks boarded the elegant hall.


After three years of practice, Huang Xiuying's dream is bigger. In 2003, she studied at the MBA training class of Tsinghua Institute of continuing education at her own expense, and systematically studied the modern enterprise management, so that her management idea achieved a new leap.

In January 2005, Xi'an skin Restaurant Limited.

company

Formally established.

At the same time, it opened a branch store and developed two authorized stores.


Huang Xiuying's skin dumpling has been red for more than ten years. Another secret of her success is to stick to honesty and conscience, and make dumplings as a "diamond ring".

The strict requirements of thin skinned, fresh meat and clean have never been changed. Even if the business has been losing money for two months, she will not cut down the cost.

Today, "Pi Bo" has been awarded the famous trademark of Xi'an by the Bureau of industry and Commerce of the city of Xi'an. The company is appraised as an honest and trustworthy unit by the Municipal Bureau of industry and commerce, the provincial and municipal Consumers Association, and the people's daily, and the "shining star of Shaanxi".

Huang Xiuying was also named Changan District's first ten outstanding youth, three Qin outstanding women, provincial individual elegant female.

She always believed that credit management could make the dumplings shine with diamonds.

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