Sports Shoes, Enterprises, Birds And Birds Actively Layout Three-Dimensional Marketing Network.
March 17th hearing Electronic Commerce The embodiment of great potential, the importance of shoes, brand, and birds is becoming more and more important. brand Generalization and stereoscopic Marketing The layout of the network. In 2010, relying on the brand, the marketing system of the noble bird has gradually integrated and perfected its own team to carry out three-dimensional and omnidirectional channel marketing through various efforts.
In 2010, it was the base year for the brand construction of the famous bird, focusing on the completion of brand positioning and the continuous promotion of reputation.
From "sports to make life happier" to "sport happiness", the exploration of the direction of "Life Movement" is reversed, and the field of professional sports is discussed from a unique angle.
Through the network drama "natural movement crazy", "confused embarrassing detective", noble bird snooker Happy Chinese line, happy coach and a series of Internet word of mouth communication, the bird is like a dark horse industry quickly in the industry leading, is recognized by users of different ages.
Through the integration of Youku, potatoes, Sohu, thunder and other four major video platforms and carriers, supplemented by implantable marketing, the shoe industry has become a big winner in online marketing.
As a common means of sports marketing, the frenzied competition for limited sports resources is testing the operation ability of Chinese sporting goods enterprises.
As a professional sports brand and the strategic cooperation partner of the State Sports General Administration's small ball sports management center and the sponsor of the sole sports equipment, you also have frequent actions.
In addition to continuing to focus on many Chinese national teams, including golf, billiards and so on, becoming the largest number of Chinese sports brands sponsoring the national sports team of China, in 2010, after joining the world 11 as the snooker top star and signing 5 coaches of the Chinese national team to form a "happy coach group", the shoe industry brand bird and bird entered the track and field world mainstream sport, and signed the "new Asian flying man" and the Asian Games 100 meter champion Lao Yi, in the preemption of the high quality carrier platform, the embodiment of the enterprise strength and the industry status, at the same time, it showed the confidence and determination that the Guiyan bird quickly entered the first camp of the domestic sports brand.
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