High Grade Shopping Malls Are Famous Brand &Nbsp; Foreign Brands Are Suspicious.

Some of the largest in Beijing.

High grade shopping malls, brand name and foreign brands are suspicious.

Hundreds of famous international brands have been gathered in some large shopping malls in Beijing.

However, I am afraid that few people can know that some international brands are mixed up.

If you are not careful, you will not only be easy to see, but also easy to be fooled.

Shopping in a large shopping mall in Beijing is full of dazzling products.

Reporter: where is this brand?

Woman: British brand

Reporter: where is this brand?

Woman: the brand of Italy.

Reporters found in these shopping malls, clothing brands from the United Kingdom and France many, but the brand from Italy seems to be more.

At the same time, it has attracted the attention of journalists that many foreign brands have a common feature, that is, clothing producing areas are in China.

This material is made in China, that is to say, it is made in China.

Reporter: where is the manufacturer?

Female: Beijing, origin in Beijing

Foreign brands, domestic production, sound logical, but are they really advertised by salesmen? Journalists have chosen a brand called "the brand of" "the brand" to investigate.

Reporter: where are your brands?

Female: Italy.

Sales staff told reporters that the production of this brand of clothing in Italy is mostly in Beijing, a small amount is imported, but it can be guaranteed that things must be genuine.

Female: the factory is in Beijing, some are from Italy, but they are different.

Further investigation by reporters found that the brand named "Italy" was sold in some famous stores in Beijing. Just like this shopping mall, all the salesmen in other shopping centers also claimed that "Italy" is the brand of "giore".

Reporter: which brand?

Woman: the brand of Italy.

According to the salesperson's introduction, Gino Liz is a genuine Italy brand and entered China after 2003. At present, there are processing plants in Beijing.

The main garments are produced in Beijing, while some garments are imported from Italy.

The sales mode they take is direct battalion, and all the direct stores are located in large shopping malls.

So what's the truth about the authentic Italy brand? In the subsequent investigation, the reporter made an unexpected discovery.

[secret shell "foreign brand"] registered to check no such brand so many doubtful points.

People who are familiar with Beijing know that it is difficult for ordinary brands to enter large shopping malls.

But the brand of Italy, "it's only seen in Beijing's big shopping malls".

From this point of view, the so-called "Italy brand" is not to be doubted, but further investigation by reporters found that the origin of the "foreign brand" is another mystery.

According to the regulations, the brands sold in China should be registered in China at the same time.

Reporters entered the website of the SAIC and conducted basic enquiries about ""

The query result shows that the brand owner is an enterprise called Beijing jijiaren clothing Limited company, and its registered place is the eight Mu weir village committee 88 room in Mentougou District of Beijing. The registration time is 2004, and the trademark agency is Beijing Layton Intellectual Property Agency Co., Ltd.

According to this information, the reporter went to the actual registration place of the trademark to conduct an investigation.

With the help of local villagers, the reporter found Chai Shu min, director of the village committee of eight acres of weir village.

Director Li has worked in the village committee for more than 11 years.

Reporter: is there any village run enterprise in the village?

Village head: No.

Reporter: not a family?

Village head: No.

Reporter: have you been engaged in the clothing industry?

Village head: No.

The village director told reporters that there were only 47 households in the village of eight acres of weir village, with a total population of less than 300 people. Because of the remote mountainous areas, the economy was not developed, so far there were no village run enterprises.

The trademark registration information shows that the location of registration is "the 88 room of the village committee". So, is there any place for the eight acres of Yan village?

Reporter: what's the number of our village committee?

Village head: no house number.

Reporter: do we have a 88 room in the village committee?

Village head: what is it?

Reporter: it's room 88.

It's Number 88.

Village head: No.

Interviewer: is there a 88?

Village head: No.

From the visit of eight acres of weir village, the registered address of "China" is false.

So.

"Where is it not?" "where is it produced?" the salesperson claimed that "most of the products were produced in Beijing". According to this information, the reporter searched the Internet, and a garment manufacturer named Beijing Lang Di appeared in the line of sight of Mentougou.

After many twists and turns, the reporter interviewed Zhu Yan, manager of the packaging department.

Interviewer: do you have any experience of OEM in this factory?

Man: Yes.

The signs in the mall also do.

Reporter: (Gino Liz)?

Man: Gino Liz, we sold him this brand before.

Reporter: is that right? The brand of the brand is yours.

Man: Yes.

Reporter: is this brand a homemade brand or a brand in Italy?

Man: brand in Italy.

Reporter: do you also give them OEM? Now?

Man: Yes.

According to Randy's version, the brand was first introduced to the current manufacturers.

At the same time, Zhu Yan also confirmed that "Beijing" is actually produced in the production area in Italy, so is the brand of "{page_break}" really like what they call Italy brand? How did it come from?

[secret shell "foreign brands"), foreign brands are empty, and there are Li Gui in the mall.

The so-called "Italy brand" "no", there are many suspicious points, the reporter decided to entrust the relevant parties in Italy to carry out overseas verification.

While seeking overseas verification, the reporter has conducted an investigation into his trademark agency Beijing Layton Intellectual Property Agency Co., Ltd. in view of its registration in China.

Layton company is located in a humble residential building in south of the Five Ridges Road, Haidian District.

Interviewer: Hello, is that Layton?

Woman: Yes.

Interviewer: I want to register a trademark agent and register a trademark from you.

Woman: then you can come up.

Interviewer: is it okay to register abroad?

Woman: Yes, you can come up.

After entering the residential building, a male staff member of Layton company refused the reporter and his party at the gate.

Man: No, it's wrong to ring the doorbell.

Reporter: no way. I asked foreign brands whether they could do it or not.

Man: not now.

Reporter: what's wrong with the price?

Man: if I don't do it, I won't do it if I don't do it, you know?

It is impossible to get the registration of Layton from Italy. However, the news from the law firm entrusted by the reporter came to Italy that the trademark and patent office had no registered information.

That is to say, from any point of view, the so-called Italy brand is false.

Is it true that Italy brand "gilnozilz" sold in so many large shopping malls in Beijing turned out to be a Li ghost? The reporter decided to find "gilnoz" registered enterprise Beijing gilgno Garments Co., Ltd. through other channels.

Because the company's existing business location can not be querying on the SAIC website, it is quite difficult for journalists to find it.

Finally, a web search revealed that the company was actually working in an office building in CAI Man Street, Chaoyang District.

Where is your trademark?

Man: the trademark is Chinese.

Reporter: is the trademark China?

Man: Yes.

The staff knew that Gino Liz was not Italy brand at all, which was consistent with Italy's feedback.

But why did the store sell its brand to Italy?

Man: actually, how to say this thing? Keep warm.

Reporter: what do you think of the brand?

Man: I wear clothes, I think the brand is not good, good quality is good.

Reporter: why must it be Italy?

Man: This is indeed something imported from Italy.

Reporter: but the trademark is not in Italy?

Man: Yes, I can only tell you this.

Reporter: but your stores say this is Italy brand.

Man: how can he explain this? Maybe it is our sales training that is not in place. I can only say so.

[secret shell "foreign brand"] "card Dan ton" aimed at the high-end salesmen to reveal their secrets.

On the above program, we see all kinds of shell foreign brands existing in the big shopping malls in China.

However, in the airport with high grade and high consumption, the empty shell foreign brands are everywhere.

Among them, a clothing brand called "the card Dun ton" is said to be the top men's clothing brand in Europe.

Let's take a look at the truth of card Dan ton.

At the Shenzhen Baoan Airport A terminal, the store of the brand of the city of "QLD" seems to stand out, and its business area is hundreds of square meters, and the decoration is quite good.

Salesman

Female: like this kind of clothes are very good, the fabric is also very good, all is the Italy original import, you look at its material.

Reporter: original imported.

Woman: Yes.

Reporter: Italy is the place of origin.

Woman: Yes, Italy.

Sales staff claim that the brand is Italy brand, and some of its garments are from Shenzhen, and many of them are imported from Italy.

Because it is a high-end brand, the price is much higher than the general brand.

Salesman

Woman: this (T-shirt) is also imported, 1680.

Reporter: 1680.

Reporter: what kind of brand does this brand belong to in China?

Female: high-end.

Reporter: where is Beijing?

Female: your friend building, and Yansha, etc.

Reporter: they are all Beijing shopping malls.

Woman: Yes.

Sales staff introduced, the card Dan ton has been introduced to China since 1993, has been 18 years, at present, there are hundreds of branches in the country, there are more than 30 only airport stores.

The design of the main brand is mainly Italian style, and fashion and elegance are its main characteristics.

Saleswoman: now it's a bit of a British fashion. It belongs to that fashion department. You see, we are very beautiful.

It is suitable for all kinds of occasions, and you can get a slightly formal situation in Italy, and this design concept can be used.

Is it true that these salesmen say that the card is a real Italy brand?

Former staff of the staff

Reporter: how many years has it been in Italy?

Waitress: it's only a brand registered in Italy. It finished the domestic processing.

Reporter: is Italy registered in China or is it?

Waiter: in Italy.

The brand of Italy, which was processed in China, has not been long since it started in 90 years.

According to the original salesman of the card, the brand name of Italy is a Chinese registered brand. It has no history in Italy, and it does not operate in real time in China.

In the end, is the brand of the brand "Italy brand"? How did it enter China?

Karl Denton, just listening to his name, would be enough to convince Gino Liz of his life in Italy, plus thousands of thousands of prices. Karl Denton seems to have an unusual experience.

Then look at the reporter's investigation.

{page_break}

[secret shell "foreign brand"] overseas investigation reveals that the card is an empty shell.

In 1993, the classic brand of the "VI" was launched simultaneously with the first generation of the brand.

Body philosophy of clothing

This is the image publicity card that the reporter searched on the Internet, and more publicity is: Italy design style European top men's clothing brand KALTENDIN card Dun ton is the leading brand in the world fashion and design field.

In what year was the top Italy brand registered in Italy? We commissioned a local television station in Italy to investigate the Italy patent and Trademark Office first.

The search shows that the registration date for the application is March 1998, and the successful registration date is January 2001.

The applicant is Yim Siu WA, and the application address is in Hongkong.

This means that the Italy brand, known as the 1993 entry into China, is actually only 10 years old in Italy's brand history.

Reporters then went to Italy's official business and tax authorities, the Italy chamber of Commerce to further investigate.

Italian language interview (Chinese Subtitle), director of Italy chamber of Commerce, marvilla.

La Carlo

A Mauela Zaccaro (malvilla).

Now, director, can I ask you a question?

B can.

A we would like to know if card Dan ton has been registered as an enterprise in Italy chamber of Commerce.

B no, there is no registered company in Italy chamber of Commerce.

The director told reporters that the search found that there was no Karl Denton in the registration information of the Italy chamber of Commerce, which means that Karl Denton did not have an enterprise registration in Italy, let alone commercial and tax behavior.

So, what's the popularity of this European top men's clothing brand in Italy? The reporter interviewed two people in the clothing industry.

Italian interview (Chinese subtitles)

I have been in the garment industry for 35 years, and I am familiar with the famous brands in this industry. But Karl Denton has never heard of this clothing brand in Italy.

Italian interview (Chinese subtitles)

I sell brands in VALENTIMO, PORTRAI, UNGARO, and so on, all kinds of brands.

Have you heard about this brand of Karl Denton?

I have never heard of this brand.

So Italy brand was originally just a registered trademark.

So what is the relationship between the registered Yim Siu Wa and the current operation in China? According to the information provided by its trademark registration, the reporter went to the Intellectual Property Office of the Hongkong Special Administrative Region for investigation.

Through the online search of the Intellectual Property Department of the Special Administrative Region, the reporter found the registration information of the brand.

The registration of Hongkong shows that the application date of the card is August 28, 1997, and the actual registration date is August 21, 1998. The registrant and address are in conformity with the Italy registration.

Registration information in Hongkong shows that the card was registered in Hongkong before being registered in Italy, and the registrants were Yim Siu wa.

Staff of the Intellectual Property Department of the Hongkong Special Administrative Region

Reporter: how do you plate this in Chinese?

Man: personal, behind it is the representative of his company.

Reporter: if this is plated in Chinese.

Man: there will be some changes in this area. Cantonese plation may be Yin Xiuwa, Cantonese, this is Cantonese plation.

Reporter: if Cantonese is plated into Putonghua.

Man: not necessarily very accurate. Maybe it's Yan Xiaohua.

Reporter: Yan Xiaohua.

Man: Maybe so.

The staff told reporters that the registrant Yan Xiaohua applied for a registered trademark, but he did not apply for it in the name of the company.

The intellectual property rights of the Hongkong Special Administrative Region belong to the staff.

Male: like this writing, generally speaking, the latter company is not a limited company, so it can not apply for a trademark. It can not apply for trademark in the name of the company.

Reporter: it is equivalent to saying that this is a trademark which is applied in the name of an individual.

Man: right.

This is a trademark that can be used by applicants.

It turned out that he was only a registered trademark of a registered shell in Italy, and his overseas registration was the longest in 13 years.

More importantly, how did Yan Xiaohua, a registered man, pform such a business in Italy into a European top menswear brand that has been popular in mainland China?

[secret shell "foreign brand"], the brand of the brand is a family.

Through online online plation, Yim Siu Wa is Yan Xiaohua, which is consistent with the information obtained from Hongkong intellectual property summer.

What is the relationship between Yan Xiaohua and Karl Denton? The reporter landed on the State Administration for Industry and Commerce Trademark Office and found that the registration date of Karl Denton in China was 1994. Currently, the trademark owner is Shenzhen Karl Denton dress limited company, the legal representative is Yan Xiao lead, and Yan Xiaoqian is also the legal representative of another Shenzhen company, Shenzhen Xingyi Industrial Co., Ltd.

Online search shows that Yan Xiaohua is indeed the man, who is also the head of Shenzhen Xingyi Industrial Co., Ltd.

So what is the relationship between Yan Xiaohua and Yan Xiao lead and Shenzhen Xingyi Industrial Co., Ltd. the reporter decided to go to the card company to find the answer.

Shenzhen City limited and Shenzhen Xingyi Industrial Co., Ltd. are currently working in the office building of Baoan square in Luohu District, Shenzhen. They occupy the 3 floor of the entire office building.

Staff member of Shenzhen City Limited

Woman: we are Xingyi company.

Reporter: now is there Xing billion or no billion?

Woman: did we just change slowly?

Reporter: it is equivalent to Xing billion is similar to the operation of the brand of "brand", "is this"?

Woman: Yes.

According to the staff, Xingyi company is currently the operator of the brand, and the registration time of Xingyi company in 1993 is in 1993, which coincides with the statement that the brand was introduced to China in 1993.

For Yan Xiaohua's identity, the staff told us the answer in the card company.

Staff member of Shenzhen City Limited

Reporter: our boss is Yan Xiaoqian, what about Yan Xiaohua, vice president?

Woman: they are brothers.

From the survey of Italy, Hongkong and Shenzhen, we can roughly understand the trademark registration of the brand.

In 1993, Xingyi company was established in Shenzhen. It is a company engaged in garment production. Its main members include Yan Xiao Zhu, Yan Xiaohua and so on.

In 1994, the trademark of the brand was registered in China.

In 1997, Yan Xiaohua applied for registration of the trademark of Hongkong in personal name. In 1998, Yan Xiaohua also applied for registration in Italy.

In 2008, Shenzhen City DAL dun dun Garments Co., Ltd. was established. In 2010, the registered trademark of Yan Xiaohua in Italy was pferred to Shenzhen City, the company.

The brand operation of the brand has gone through the typical process from home to overseas and from abroad to China. This is also the common mode of the development of many domestic shell foreign brands.

(drawing)

Foreign registered trademarks are returned to domestic production, operation and processing, and are sold in the name of foreign brands. This is the common mode of development of domestic shell foreign brands.

In the eyes of outsiders, why is it so frustrating? Further investigation by journalists will help you uncover the truth.

[secret shell "foreign brand"] Karl Denton boss is the key to uncover his own profits.

In the process of journalist investigation, the Spring Festival order meeting of Shenzhen City DAL dun dun Garments Co., Ltd. is now in full swing.

In the name of joining, the reporter met Xia Jun, general manager of Brand Development Department of the company.

Xia general manager told reporters that at present, Karl Denton has 570 branches throughout the country, and more than 30 airport branches.

The general manager of Xia introduced the registration of the brand.

{page_break}

Xia Jun, brand development department of Shenzhen City Co., Ltd.

Italy is a country of origin, we are an agent company, but from 93 years' agency to now, 80% have been produced domestically, but there are also original imported products.

Reporter: what is the status of this brand abroad? What about foreign word of mouth?

B: No, we are not quite sure about our agent's coming abroad.

Reporter: No, what is the concept?

B: there is no shop abroad. It's just a brand registration place. Where is a foreign shop? You're not Goldlion, not LV.

This is the Chinese brand. The agent came here and grew up here.

Reporter: it is equivalent to saying that it is a brand in Italy. Then, after acting abroad, it is no such brand.

B: No.

Xia general manager told reporters that Karl Denton only registered trademark in Italy, no enterprise operation, no branch, which is consistent with the reporter's investigation in Italy.

The general manager of Italy is dismissive about the challenge of the brand of the brand.

Xia Jun, brand development department of Shenzhen City Co., Ltd.

Which brand is not a gimmick? I feel that as long as the procedure is reasonable and legitimate, no matter whether your customers pursue it, it doesn't matter.

Formal registration of industry and commerce, what is the legal procedure for all the procedures?

A: is publicity related to publicity?

B: what does it matter? There are many brands in Italy. We can publicize them. We register in Italy. Why can't we publicize Italy?

We have registered in Japan, Korea, and have registered in the United States, but we did not shop.

We register now as a global registry.

Such a high profit, I think this is exactly why Karl Denton must be Italy brand appearance of the real reason.

However, the European top brands have entered China in the past 93 years. Apart from being able to deceive people's trust, what kind of benefits do they have for a brand development? What is the status quo of the domestic shell brand in China? Please continue to pay close attention to the press survey.

[secret shell "foreign brand" industry secret secret truth why favor shopping malls

One is a genuine Chinese clothing brand, but it has become a Italy brand in a big shopping mall, and it has been interpreted as a slip of the tongue of salesmen, while another garment, which is only sold in China, insists that it is the top European brand.

What secret secrets are hidden behind these "foreign brands"?

Mr. Liu has been in the clothing industry for many years, and he has registered two "empty shell" foreign brands. However, like many "empty shell brands", the brand is his own, and both production and sales are in China.

Our company also has two brands, one of which is registered in France, not our company in France, but we have registered a registered trademark and registered company in France through such a domestic institution, and we do this in the country. In fact, many domestic private clothing enterprises are using this mode.

Mr. Liu said that through professional trademark registration agencies for overseas registration, this is naturally the most convenient and most direct access to foreign trade marks, the price is not high.

Under normal circumstances, the fees of registered companies are only 1000 yuan to 3000 yuan in addition to the fees charged by the Registrar.

Mr. Liu told reporters that the reason why he chose to brand his brand as a foreign brand actually had deep consideration.

Because this is a registered trademark in foreign countries, which is not illegal in foreign countries, may be embodied in the domestic brand, this is not a fake, but it is only the ordinary people can not tell whether it is foreign or domestic, the so-called "fake" is only in foreign countries, it is really registered in foreign countries, but it did not happen outside the design, production and processing of this kind of behavior, but registered abroad in a brand, in the domestic production and processing, and then it told consumers that I was this brand.

Why do all the registered shell brands choose to enter the mall?

I entered a big shopping mall. There are many famous brands around me. I decorated my storefront very well, and my display was very good. Basically, people could believe that I was a big brand and a foreign brand, because the clothing was compared to this level of feeling.

Mr. Liu's two domestic brands have also entered the two major shopping malls in Beijing.

He told us that entering a shopping mall is actually very simple, as long as you are willing to spend money.

Reporter survey also found that to enter a large shopping malls as an example, the enterprises not only have to pay a lot of admission fees, but also from the flow account to pay a different proportion of kickbacks, which is called "water down".

From the analysis of common sense, the cost of entering the big shopping mall is high in the early stage and the rate of rake off in shopping malls is high. How do these domestic brands calculate their own economic accounts?

In the Muxiyuan area, it is likely that the wholesale price here is like two hundred pieces of clothing.

But if he is packaged into a Italy brand, like a French brand, the price will probably be around one thousand yuan in the store, but he will also bear the cost of this kind of sale, and it will increase at any time, but this is nothing compared to the additional value he has wrapped up.

Reporter: that is, if you dig it up again, 25% or 30%, it will earn much more than that.

Man: Yes, although the cost of the flower is expensive, the retail price will go up.

A smart businessman will reckon this account.

The so-called "wool" on sheep, the same domestic clothing, put on a foreign trademark, enter the mall, even if the operating cost is huge, but compared to the sales price, the profit is still far higher than the ordinary domestic brand.

How will such a domestic brand enter the shopping mall and how to deal with consumer queries? Mr. Liu said that professional training for employees is very important.

We are French brands, our clothing is designed by France, but this may actually be a French designer, or we have learned the concept of French designers, but we basically are in the domestic procurement of raw materials, processing in the country, in the domestic sales, in fact, this can be confused with the concept, because it is impossible to verify where the designer is designed, which is the source (self) design, the design does not say that the patent or a certain standard.

[secret shell "foreign brand] unannounced visits to trademark agents. There is mystery in overseas registration.

It seems that foreign brands in shopping malls can't be trusted.

According to the old saying, some may sell sheep's head and sell dog meat.

Is it simple to register an overseas trademark as Mr. Liu said? How do these professional trademark companies operate?

If you open the search engine and enter the words similar to the trademark registration, there will be a large number of registered companies.

Reporters randomly selected two companies and began to investigate.

This is an intellectual property agency located in the North Third Ring Road.

The company's staff told reporters that basically we only need to sign, we can successfully apply for the Italy trademark.

If you apply for registration in China, then you need to provide your name in Chinese and English, that is, you apply for something in your English and Chinese, and then your relevant drawings, then we sign, all the others for us, you just sign it.

Interviewer: but if I want to have no address in this Italy and no address, will this influence?

Woman: no need.

No, this is in China. The applicant in China can't register with a company in Italy, right? It's not called international registration.

The staff member told reporters that the registration of Italy trademark costs around 10 thousand yuan, which eliminates the official fees, their agency fee is only 3000 yuan.

The applicant needs to provide some basic information, such as address information and logo, and there is nothing left to do.

The time required for trademark application will take about a year and a half.

Such a statement has also been corroborated in another registered company.

Reporter: what's the threshold of Italy's registration?

Woman: there is no need for a letter of acceptance in China, as long as you provide the standard sample.

Reporter: do you need my address in Italy?

Woman: it's no use.

Reporter: work, do not need?

Woman: no need.

In this registered company, the staff introduced, compared to Italy, if the registration of France, Canada, not only a lower cost, the application time will be shorter.

When he learned that journalists wanted to register the clothing brand, the staff was a clear reminding reporter that the clothing industry registered Italy trademark everywhere.

Like this trademark, it actually looks at how you operate, sometimes you say what brand of what place, you see others attract eyeballs, you have to say that Italy is good, that is, Canada may be a little bit less, then you say that France, what is basically all these countries, then you say that the clothes are well done are also abroad.

Reporter: Italy, France.

Woman: Yes, that's all. Then you say my designer is over there, and then the brand is over there, that is, we are processed at home. It's all about how you speak, or your propaganda above, but it depends on how you operate.

{page_break}

[secret secrets of foreign brands], who will protect the integrity of foreign trademarks?

Many people may not know that it is so simple to register a Italy trademark and a French trademark.

The question now is, how will packaging of our domestic brands affect our consumption environment and our consumers?

Li Zuming, deputy director of the Intellectual Property Research Institute of China University of Political Science and Law, told reporters that in order to develop the national industry, our government encouraged enterprises to register overseas.

It should be said that the Chinese government encourages enterprises, and Chinese enterprises go abroad to register brands or registered trademarks, because we encourage enterprises to participate in international competition to compete in the international market, then they should register relevant trademarks in relevant countries, so that they can sell their products abroad and effectively protect them when they compete abroad.

Dr. Li Zuming has encouraged people to go out not only of trademarks, but also of overseas competitiveness.

However, the current situation is that after many overseas Chinese companies have registered overseas, they do not operate overseas. Instead, they take the package propaganda back home, and the main links such as production and sales are still in China.

This approach may have some operational problems, for example, our country encourages enterprises to register trademarks abroad. Its main purpose is to encourage the enterprise to compete in foreign markets and use registered trademarks to protect their intellectual property rights. But if the enterprise has registered a trademark abroad and the trademark is not used abroad, it is actually a waste.

From a legal perspective, Li Zuming believes that these enterprises can be misled and deceived by selling and selling them in China with the help of such empty shell brands.

For example, if a trademark is registered in Italy, when consumers sell the store, if consumers ask which brand they are, they may be vaguely referred to as Italy.

There may be many ambiguities in this kind of publicity, or this kind of marketing, so does the Italy refer to the brand of Italy or the raw materials of Italy, or the raw materials of Italy, which are also processed in Italy? So businessmen do not know clearly, so they are difficult to identify from the law. I think many businessmen take this way to marketing, which may also be a "edge ball".

Bought no sell essence.

Businessmen use foreign brands to publicize and sell. If consumers raise objections and how to protect their rights after shopping, Qiu Baochang, a famous lawyer, believes that businesses must publicize the truth of the trademarks to consumers, otherwise there will be infringement.

Consumers have to know the right to know, you are made in China, made in China, designed in China, but your trademark is registered abroad. I think this situation should be truthfully told consumers, to actively and actively tell consumers, rather than to register a very name, and then to some packaging, or even deliberately concealing some facts, then I think this situation may constitute a violation of the right to know and choice of consumers, then in fact, if there is a false propaganda, it constitutes fraud.

Qiu Baochang lawyers believe that these shell foreign brands are very fraudulent. Therefore, as a management department, shopping malls should stand together with consumers and do well in the publicity of brands.

Because you are a market, such as a large supermarket, a certain shopping mall, you are external, the people believe you (store) brand, but you have many many business households, what brand it sells, you should have an inspection, you should put the logo of its commercial products, that is, how to mark.

For example, the Italy brand is made in China. This must be written in the place of origin, not to mention small words or not to fill in. Chinese production is not enough. China is a big place in China. A certain village in a certain city of Guangdong, China, some of which are produced in the countryside. Some are in very small places. I think it should be specific to the county.

[secret shell "foreign brand"] empty shell has no way to go.

The use of empty shell foreign brands is the consumption psychology of many people worshipping foreigners.

Italy's clothing is good, French perfume is good, Swiss watches are good, and they do not know that some brands are likely to be registered by Chinese enterprises themselves.

In fact, why do Chinese brands need to give themselves a foreign origin? How should domestic brands improve their confidence?

Wang Hanwu, a researcher at the China brand management research center, has been engaged in the research of Chinese brands for a long time. He believes that the appearance of the shell foreign brands reflects precisely the defects of our enterprises in recognizing their own brands in the process of economic development.

I think the first is speculation, it is not a speculative vision, is a speculative thinking, second is a quick success and instant benefit, they hope in the short term, through some very simple, very direct brand elements, and quickly achieved the goal of profiteering of their own enterprises, I think this is the most profound reason.

Wang Hanwu researchers believe that Chinese enterprises using foreign brands for sale in the country, in fact, their own brand development and construction has not helped, these shell foreign brands will not only walk into a blind alley, but also confuse the domestic consumer credit environment.

Now in the first tier cities, these domestic brands are showing a trend of ebb. So, including the clothing industry, the first-line brands now have information that 30% have begun to quit, 30% quit, and two or three line cities have begun to have a shrinking phenomenon. The first is the consumers themselves, and its brand awareness is rapidly awakening.

Coupled with the competition era of the entire real brand is coming, so the future domestic brands will be narrower and narrower.

Wang Hanwu researchers believe that many well-known enterprises in China have not changed their origins, but they still win fame in the international arena, and also rely on Chinese brands to win respect. The reason is not their brand attributes, but also the quality of their products.

Therefore, the development of Chinese brands depends on practicing internal strength.

One is the innovation of products, and constantly using your products to cater for the needs of consumers. The second thing that I think is very important is the innovation of marketing mode.

With the awakening of our Chinese consumers' brand awareness, there are some domestic brands that will be stripped of their camouflage and finally rejected by consumers. Some of the other brands will eventually win the hearts of consumers through continuous training in internal quality, and let consumers truly combine it with international brands and love and loyalty. Our real brand age will come.