Intertextile Fabric Exhibition: New Consumption Stimulating Low Carbon And Fashion Urgent Integration

In the first year of 12th Five-Year, how to promote market demand under the influence of many economic factors, increase the added value of products and realize the development mode of green economy has been listed as the top priority of many textile enterprises. For fabric supply enterprises, the integration of low-carbon environment and fashion has never been so close and urgent. They are striving for it, and are ready to launch an innovative product at the seventeenth China international textile fabrics and accessories (Chun Xia) Fair on March 30th - 1 April at the China International Exhibition Center in Beijing. As the theme of fabric exhibition, "low-carbon environmental protection and green exhibition" has not only been shown on the exciting new products at the scene, but also reflected in the continuous promotion of low carbon environmental protection concept.

Integration, as the market changes.

As a barometer of promoting industry upgrading and reflecting the development of the industry, the Intertextile spring and summer fabrics exhibition this year showed a net growth of 3.88% over the 2010 spring and Summer Exhibition. The main growth was concentrated on women's fabrics and accessories products. Along with the rising price of textile raw materials, especially the rise of cotton prices in the second half of 2010, textile enterprises that need a large number of cotton fabrics, such as casual cotton fabrics, denim fabrics and shirt fabrics, have been affected to some extent, and some exhibitors have also adjusted their participation plans. However, the adjustment of the booth area of these enterprises remains at a very low level, just a short term adaptive adjustment of the relevant enterprises to market changes. With the continuous implementation of environmental protection, energy conservation and emission reduction policies, more enterprises will focus their attention on the market demand of low carbon and fashion integration. The use of recyclable materials for green building at the exhibition site, the use of green transport mode, so as to save energy and avoid noise pollution has been recognized by more and more enterprises.

Most of the fabric enterprises in the interview for this year's overall development of the industry's overall judgment is: "mixed feelings." On the one hand, the slowdown in global economic recovery and slower growth in consumer demand in 2011 will still inhibit the export growth of China's textile and clothing, and the pressure of RMB appreciation will also weaken the competitive advantage of China's textile and clothing in the international market. In addition, labor costs, raw materials and other key factors such as rising costs and recruitment difficulties will still be troubling the development of the textile industry. On the other hand, the implementation of the national "12th Five-Year" plan in 2011 will inject new vitality and new impetus to the economy. The "strategic emerging industries revitalization plan", "regional development plan", "people's livelihood project", "income doubling plan" and the new policy of stimulating consumption and so on in the new planning, as well as the acceleration of urbanization, the arrival of the "high-speed rail era" and the "income consumption" step effect will release a strong macro stimulation effect. Based on this expectation, Shanghai Textile Holding (Group) Co., Ltd. is very enthusiastic about exhibiting this year's Intertextile fabric exhibition. It will focus on the main line of "innovation driven, transformation and development", and strive to transform the pacesetter of the economic development mode.

"We will further integrate domestic customer resources, improve their cooperation and stabilize domestic demand. At the same time, we will further expand the foreign trade market by participating in exhibitions and foreign trade websites." Li Daqing, vice general manager of Wujiang Fuhua Textile Co., Ltd., told reporters that the dialogue between direct and brand customers would be strengthened, the store marketing should be optimized, the existing stores should be increased to cooperate with customers, and distributors should be selectively developed. Forster, deputy chief Yang Guohua of Jiangyin Textile Co., Ltd., said that this year, we will take a two legged walk on the channel construction. On the one hand, we should maintain the effective direct selling mode. On the other hand, we will quickly establish effective distribution mode. The two modes complement each other, and we will establish flagship brand image shop in the key areas, laying the groundwork for diversified and efficient development of the channel. While making every effort to expand domestic trade, we continue to maintain our advantages in foreign trade. Hangzhou Jimei printing and dyeing Co., Ltd. has been maintaining foreign trade and domestic trade strategy in recent years. Taihua special textile (Jiaxing) Co., Ltd. believes that with the changing lifestyle of the public, the demand for sports and outdoor sports products will expand, and more attention will be paid to functional and environment-friendly products. Therefore, it will participate more in the industry related exhibitions, relying on the complete industrial chain of the enterprise, and cooperate with domestic and foreign terminal brand customers through stable quality, fashion design and professional sales team.

Low carbon, new essential elements of fashion

On the Intertextile fabric exhibition, Shanghai textile has launched the high-end polyester differential fiber with independent intellectual property rights, the brand of Bao Lai fiber and the Rio bamboo fiber with global know-how, and has launched six new series of fiber products, and actively advocates the concept of "healthy, low carbon and environmental protection". The Shanghai textile group lists the new fiber products that will be exhibited, the size and the specifications of the new products, so that people can fully feel the market sensitivity of Shanghai's "old brand" textile base, and integrate the low carbon environmental protection idea with the fashion.

On display, Bao Lai fiber products break the traditional fiber products display mode, but combine with the industrial chain of Shanghai textile industry, develop new kinds of fashionable fabrics with wool, cotton, sticky, nitrile and other fibers, and combine them with well-known fashion brands to display directly to customers in the way of fabrics and garments. In fact, fiber enterprises of Shanghai textile group have found business opportunities through all China international textile fabrics and Accessories Expo. Shanghai Lian Ji Synthetic Fiber Co., Ltd., through the propaganda and sales platform of China international textile fabrics and Accessories Expo last year, exported the Paula fiber pashet series to raw materials such as wool, cashmere, nylon, acrylic and viscose for export to Europe. After the exhibition, 600 thousand orders of products containing pashet fiber have been received. Shanghai Leo fiber enterprise development Co., Ltd. in 2010 China international textile fabrics and Accessories Expo, greatly expanded the brand awareness of Rioy, through the exposition Leo company and Luo Lai home textiles, China YOUNGOR group and other famous companies to establish sales contacts, Leo Leo products are gradually accepted by the market.

"Women's clothes are changing and men's clothes are demanding. This is the same topic we are facing." Shen Xuefeng, marketing director of Hangzhou Jimei dyeing and Printing Co., Ltd., said that Jimei will introduce advanced international finishing equipment this year, and introduce more new products with high added value that meet low carbon environmental requirements. Jiangsu Sheng Hong Fabric Co., Ltd. put forward the slogan of being the best "green fabric" in the world. At present, the fabric has been gradually transforming to the direction of eco-friendly fabric. Taihua special textile (Jiaxing) Co., Ltd. aims to further improve the product system in response to the market demand for low carbon and environmental protection. Develop environmentally friendly, fluorine free and low carbon fabrics, start from raw material masterbatch, develop 100% nylon filament yarn dyed yarn and yarn dyed fabric, and reduce dyeing and finishing wastewater discharge. At the fabric exhibition, we will also see the world's lightest and thinnest feather and outdoor leisure fabric -- 100% nylon 10D cicada spinning. Its anti fleece, ultra light, the total weight of the entire clothing is not more than 80g, folded up only a small orange size, easy to carry, warm, breathable, windproof and rain proof, called the "pocket clothes" by the fashion industry.

Green upgrade, the new starting point of "12th Five-Year"

In the "12th Five-Year" objectives of the participating enterprises, the integration of low-carbon environmental protection and fashion design is also fully reflected. The guiding ideology of Shanghai Textile Group's "12th Five-Year" is to take the "technology and fashion" as the development concept, take the road of high-end textile, focus on the development of "new functional chemical fiber and material products", "brand textile production and trade" and "fashion industry", further promote the strategic transformation of enterprises, and strive to realize the vision of the company that is committed to becoming the leader of China's modern textile and trusted customers worldwide, and strive to enter the top three of China's textile and apparel industry, and the total export volume ranks first in China's textile and garment industry.

Improving the added value of products is the focus of the work of Hangzhou Jimei printing and dyeing Co., Ltd. in the next 5 years. They will strive to complete the adjustment of product structure in 5 years. Jiangsu Sheng Hong Fabric Co., Ltd. "12th Five-Year" plan is to invest in the construction of resource saving production equipment, strive to develop green environmental protection fabric, take the road of green development. Wujiang Fuhua Weaving Co., Ltd. proposed to continue to focus on the field of nylon, and win the absolute competitive advantage with innovative products. In the 12th Five-Year plan of crown Hong Limited by Share Ltd, energy saving and consumption reduction are the key points, and strive to raise product grades and increase output value without increasing capacity. The "12th Five-Year" plan of Taihua special textile (Jiaxing) Co., Ltd. has created new products with sufficient speed and strength, which are sufficiently different from its competitors, vigorously developing energy saving and emission reduction technologies, and reducing unit manufacturing costs.