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Semir Apparel Online Roadshow &Nbsp; Fund-Raising Power Marketing Network Construction

2011/3/3 10:32:00 82

Semir Apparel Online Roadshow Fund-Raising Power Marketing Network Construction

As a fast growing Chinese casual wear and

Children's wear market leader

Semir apparel (002563) has attracted much attention.

According to the company's announcement, Semir's clothing price is determined to be 67 yuan / share, corresponding to this price, the company's market value will be as high as 44 billion 890 million yuan.

After successful listing, Semir clothing will become the largest listed company in Zhejiang.

Chairman of Semir fashion

Qiu Guang and

In the online roadshow, landing on the capital market is a milestone in the history of Semir's clothing development, and will push the company forward again.

Semir apparel will give full play to the strength of capital, further consolidate its competitive position in the industry, and strive to make Semir apparel the first and world leading multi brand apparel group.

Statistics show that Semir apparel owns two famous brands, Semir casual wear and Barbara children's clothing, occupying second place and first place in their respective market segments respectively.

As of December 31, 2010, Semir had 4007 stores and 2676 Barbara shops.

The sales network of the two brands has covered 31 provinces, autonomous regions and municipalities directly under the central government in addition to Hongkong, Macao and Taiwan.

From 2008 to 2010,

Semir

Respectively, the operating income of 3 billion 323 million yuan, 4 billion 250 million yuan and 6 billion 287 million yuan, net profit of 443 million yuan, 686 million yuan and 1 billion yuan, profitability rapidly increased.

The announcement shows that Semir apparel intends to invest all its fund-raising funds in marketing network construction and information construction projects, and expand its marketing network while improving its quick response capability.

According to Zheng Hongwei, Secretary of the board of directors of the company, the marketing network construction project intends to invest 63 stores nationwide. Based on the existing stores of Semir and Barbara brand, it expands the number of flagship stores and image stores of the two major brands in the core business circle of key cities, covers the distribution of outlets with potential development areas, and enhances the market image and share of the two major brands.

It is also understood that along with the advancement of urbanization and the continuous improvement of residents' income, the market of adult leisure wear will remain stable in the future.

It is predicted that in 2009 -2013, the annual compound growth rate of the adult casual wear market will be 9.72%. By 2013, the consumption of the adult leisure wear market in China will reach 747 billion 200 million yuan.

In contrast, with the coming of the new round of baby boom, the increase of urban families and the increase of household consumption power, the children's wear market is growing faster.

In 2009 -2013, the annual compound growth rate of children's clothing consumption will reach 10.06%, and the market scale will reach 138 billion 300 million yuan in 2013.

Qiu Guang and he said that in the next five years, Semir clothing will continue to focus on casual wear and children's clothing industry, and continuously enhance the core competitiveness of the company from the aspects of brand, product, market and supply chain management.

On the basis of enhancing the key capabilities, the company will further integrate the core resources of the channels and supply chain, gradually build a richer and diversified multi brand operation system, expand the categories and scope of clothing products, and maintain the sustained and stable growth of the company's performance.