Interview: Deng Guojian Tells About Guangzhou'S New Luxury Retail District

Guest: Deng Guojian, a real estate business expert, one of the founder of Hai Yin group.

Deng Guo Jian

Interview background

2011 Guangzhou

Zhou Zhou: 2011. The total retail area of Guangzhou is estimated to be more than 900 thousand square meters. From the scale, 7 projects exceed 100 thousand square meters.

Moreover, the opening of Tai Koo Hui will also enhance the grade of Tianhe business circle, making it the second luxury gathering area after the east of Guangzhou.

Do you think the "big Tianhe" can really be promoted to the "new tip East" trend in Guangzhou?

Deng Guojian: I believe that with the opening of Taigu Hui, Wan Ling Hui and so on, Tianhe River

At the end of 2007, I took part in the planning and rearrangement of business square in Zheng Jia square as the special assistant of the chairman of the group.

I find that, because the business area is magnified, business resources are repeated, but businesses are not idiots. They will constantly modify their own customer groups and business practices according to the location and different characteristics of each business platform, so as to avoid the dilemma of their own hands and hands. Once all businesses enter this adaptive orbit, they will naturally form a compound business resource, that is, merchants from one plus one to one will become one plus one more than two.

The board of directors of the good Plaza accepted my view, boldly innovating and promoting the operation, constantly doing business reshuffle and upgrading, enhancing core competitiveness and effective competition, attracting many businesses and brands that have not yet entered the business circle, thus forming a similar "black hole" effect in astronomy. Because of the increasing demand for commercial brand resources and the consumption community resources that chase these brand resources, they are increasingly needed in narrow commercial space and limited business platform.

Therefore, all factors that concern the Tianhe business circle are pulled by an invisible force and absorbed unconsciously. Just like the material in the universe is continuously absorbed by a "black hole", and these substances are combined with the original black hole, and constantly compressing, the quality is bigger and bigger, and the gravitation is also getting bigger and bigger, that is, the so-called "less than enough".

The following are the eastern Baoshi, Guang Bai, Tianhe another city, Wan Ling Hui and the future Tai Koo Hui, the fashionable Tianhe River and the southern Pearl River new town commercial block, etc., which only aggravate the quality of the existing commercial black holes in Tianhe, and can only cause gravity doubling. However, due to the limited geographical area, the density will become larger and larger and eventually become a big business circle.

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Zhou Zhou: Guangzhou's "three old pformation" and the pfer of professional market will take away part of the "traffic". On the other hand, the result of the accumulation of investment may be the emergence of commercial property. Then, in a specific period of time, there may be "supply and demand shield" in Guangzhou's commercial retail industry. No one knows how to maintain good property. This is the so-called "blind period".

Do you think Guangzhou business will go through a blind period?

Deng Guojian: get together and invest. This is the national conditions and the characteristics of commercial real estate. With the suppression of traditional real estate, a large number of investors and speculators invariably rush to new business circles with a very conceptual concept. In a specific period of time, a certain area will be relatively concentrated in the outbreak of some commercial properties. These examples have been so common in Guangzhou in the past years, and the commercial circles in Guangzhou are fully able to bear it.

As a commercial city in the southern coastal area, Guangzhou not only carries the traditional trade and historical culture, but also is the leading commercial retail and wholesale distributing center in the country. It has to face the eight districts and two counties and cities in Guangzhou.

As early as 1993, I put forward that there is no critical point and saturation point in the business of Guangzhou, especially in its non replicable professional and wholesale markets. Since this has been verified through more than a decade of development, then how can we say "blind period" or "empty window period"? Of course, the normal commercial real estate business is not listed here, because it is a regular cycle and can not be included in the "blind period" and "empty window period".

Zhou Zhou: at present, Guangzhou's shopping centers go hand in hand, expanding the influence and coverage of the business circle, and at the same time, will aggravate the competitive pressure of the core business circle.

Some experts say that "the current business competition has escalated to the competition between business circles and business circles, rather than the competition between single department stores and department stores, shopping centers and shopping centers."

What do you think of this problem?

Deng Guojian: I think it is relatively simple. We may take a look at the trajectory of the commercial real estate development of Guangzhou's Millennium commercial city. Perhaps we can see that this is only a historical necessity.

At present, shopping centers in Guangzhou are springing up like mushrooms. But if we look at the whole country, there are many tens of thousands of cities and even hundreds of thousands of square meters of urban complex.

Frankly speaking, the shopping center in Guangzhou is not very hot, but it is late.

In this case, the increment is the trend of development. Guangzhou's commerce is also the frontier of the whole country's business. When the retail business was introduced into the market economy, Guangzhou took the lead in the first place. In the same year, the opening of the Guangzhou 100 building and the innovative selling mode, all the sales patterns of the open type all gave a lesson to the national retail business, and then the individual shopping malls and professional markets emerged one after another. Some of them are still the leaders in the industry, such as the sea India Electric City, the Zhongda cloth market, the Liuhua clothing market and so on. Which of these development processes did not aggravate the competition among the core business circles?

As my commercial black hole theory says, the commercial development trend of Guangzhou in the future is bound to get rid of the mode of single business or business, brand and brand, department stores and department stores, shopping centers and shopping centers. It can only be extended to the comparison and competition of the business circle, and the results and conditions of its competition are bound to be different from each other, and there will be no pfer or destruction of the two or three circles of small and medium-sized cities and towns.

Guangzhou's business carries the attention of the whole nation and the whole world. Guangzhou's commerce is not made up of a single shopping center or urban complex. Therefore, the competition between the business circles is not fearless, but it is more advantageous. So Guangzhou will gradually form and accumulate several distinctive business circles, such as Beijing Road business circle, the nine upper and lower business circles, the Jiangnan west commercial circle, the big Tianhe business circle, and so on. Of course, there are tomorrow's Southern China plate and Baiyun New Town.

In this way, Guangzhou commercial and commercial real estate in Guangzhou are also immeasurable.

Reporter's line of sight

Deng Guojian believes that in this era of brand competition, the demand for display of brands has been greatly improved. This has led to the development of single shops in a large area, and the market demand for commercial volume will be pushed forward, and a readjustment of the business structure will emerge.

The current business competition has escalated to the competition between business circles and business circles, rather than the competition between single department stores and department stores, shopping centers and shopping centers.

To be sure, the pattern of Guangzhou's business has clearly entered the Warring States era from the spring and Autumn period.