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5 Major Marketing Skills Of New Store Opening

2011/1/1 16:45:00 77

Every family

New store opening

Everyone is full of expectation, but the small shop is not a big supermarket, not a hypermarket. Therefore, the opening of a small shop is based on borrowing opportunities rather than making progress. If this is clear, it will not waste energy, waste financial resources and do some unnecessary things.

Generally speaking, a small shop opens and completes the following aspects: basically, it can achieve the opening of new stores.

Effect

Decoration business

put a spin on sth.

A lot of shops during the decoration sales promotion is a blank, ten days of decoration period, shop doorway people, wasted, in fact, this time can make a prominent big inkjet, a temporary advertising, not much cost, more than one hundred yuan can be, advertising content can be opened soon.

brand

Image promotion can also be a revelation of shop promotion. There is also a way to save money by pulling a scroll and saying, "how many days away from a certain store opening?" it is also good, causing customers' expectation and curiosity for the upcoming opening ceremony.

In addition, the production of exquisite recruitment advertisements is also propaganda.

brand

A good opportunity, many shops simply write a recruitment of two words or a few recruitment requirements; because the opening shop will inevitably involve recruitment and purchase personnel, the exquisite recruitment advertisement sometimes significantly exceeds the recruitment itself, and plays a good publicity role.

In fact, we also saw some companies in the newspaper through the full page of the recruitment advertisements to show the strength of the company, the same reason is the same.

Take the weekend to start business.

You may not believe in any auspicious day, but the choice of opening time is very important. You should try to get the largest number of customers as far as possible, causing a sensation. Generally speaking, Friday and Saturday are the best choice, because the two days in a week are the two days when people feel the most shopping and the most time for people to go shopping.

Psychology

I like lively, like many people.

Some shopkeepers said well, no matter how much they did today.

achievement

It's comfortable to watch people.

The atmosphere is opening up.

There are too few, no, no atmosphere; of course, if conditions permit, there can be arches, some people will make bands, and so on, it is not necessary, just like fireworks, it looks vulgar and unmatched. The opening of atmosphere is to increase the rate of entering shops. Besides, music is also very important, and it must be dynamic music. The storefront without music is terrible. When you are trying to stop music, people will suddenly become confused when they try to stop the music. The sound of music covers the noise of people, and at the same time increases the customers' sense of security. There must be an atmosphere for opening business. Let customers know that you are in the new business. I do not approve of any fireworks. But we must try to make some blue flowers, at least eight.

Promoting sales through marketing

Because of the habit of long-term development, if there are no sales promotions and so on, customers will not adapt to it. In fact, it is not the value of selling goods, nor is it required to make profits. The promotion of the new decoration shop is usually handled by platinum card, because our platinum card is very special and exquisite.

market

Generally speaking, girls do not see it. Girls like it at first sight, especially on the back. There are three lines of characters, who has seen who is happy: "I would like to send this card to successful women.

fashion

女生有女人味的女人"，所有的女性都能对号入座;而且白金卡促销与一般的卖赠打折是不一样的，卖赠打折是一次性，而赠送白金卡可以增加顾客的黏性，促使顾客二次再次购物;当然如果是一张普普通通的贵宾卡，则没有这种神奇效果，很多人拿了就扔了，但新饰界的白金贵宾卡不同，因为她不但是一张卡，更是一件工艺品，具有收藏价值，女孩子舍不得，这也是当初制作白金卡时首先考虑的，所以造价也不便宜，是一般贵宾卡的四五倍左右..很多店在制作贵宾卡时，关注的是打多少折，还有一些可笑的解释权之类的套话，而我们把注意力放在卡的工艺性收藏性上，从更深层次来阐述贵宾卡，这是我们的独创。

Taking commodities as opening ceremony

New stores open, customers enter the shop, customers are fresh, and we have to let customers have shopping experience; when customers have a shopping experience in the shop, the next time, there will be a sense of familiarity, and the next time they will feel relaxed, this is why our haircut likes to go to familiar barbers instead of going to places every time; in addition, when customers choose the first item, they will greatly increase their desire to buy other commodities; that is why we went to the supermarket just to buy a bottle of shampoo, and finally made a lot of things back.

Therefore, it is very necessary to prepare some cheap and fine products that everyone can buy, not many, and a lot of goods. For example, supermarkets often use eggs, washing powder and cooking oil as such goods; when the new ornaments shop is open, they always prepare some small earrings, small rings, Nail Polish and so on.