Tongxiang Shoe Industry Is Booming &Nbsp, Profit Margins Are Not Optimistic.

December 21st hearing enters winter.

It is reported that, according to past practice, after September, basically no customers came to Tongxiang to order, but this year is an exception. By the middle of October, customers are more and more, and the first is a large group of people.

The boss reflected: "at this time of the year, even if there were customers coming, they would take a look at it, and they would not make the order, but this year it was very unusual. The customers would basically place orders.

In the middle of October, most of the customers came from North China, and most of them were cotton shoes. At present, the wholesale price of female half leather high boots is around 140 yuan, and the leather boots are between 150 yuan and 160 yuan, and many of them are the first to take the initiative.

In the visit, I learned that these customers used to run in Guangzhou and Chengdu.

Indeed, compared with Guangzhou and Chengdu shoes, Tongxiang shoes have a certain price advantage, a pair of shoes of the same material Tongxiang is at least 20 yuan lower than other places, but it is also undeniable that although Tongxiang shoes have improved in the production technology and style in recent years, there is still a certain gap between Guangzhou and Chengdu shoes.

According to the author's analysis, the reason may be that the popularity of Tongxiang shoes has been improving continuously in recent years, and the publicity of footwear industry has been continuously strengthened. Both in the northern market and in the industry, Tongxiang women's shoes have gained a good reputation and reputation. More and more people begin to understand and recognize the charm of Tongxiang women's shoes.

In addition, the author also learned that the reason why a large number of customers came to Tongxiang in the past period may be related to the power restriction in Wenzhou, Guangzhou, Chengdu and other places. For the northern customers, it is the best time for the sale of cotton shoes but they can not get the goods, but in desperation they can only choose Tongxiang.

Although the shoe industry in Tongxiang is booming, it is not easy to talk about the business situation and profit situation of many enterprises. Many bosses are not relaxed. The boss said, "now the workers are demanding to eat well, live well, have a good rest, and have a high salary. Customers demand good style, good quality, low price and less money, so business is hard to do."

In recent years, I have visited some of the manufacturers of domestic women's shoes in Northern Zhejiang, and they have also heard a lot of bosses reflecting the recent shoe price confusion.

Recently, the price of shoe making materials has risen by 10%, and the price of shoe upper leather has increased by nearly two yuan per square foot. The products of the bottom, the bottom, the heel, the glue, the shoe box and the bottom of the product have risen by 0.3 yuan to 0.5 yuan on the basis of the original price. This means that the cost of producing a pair of single shoes is 5 yuan to 8 yuan higher than that of the original ones. If the wages of the workers are increased, the production cost of each pair of cotton shoes will also increase by about 10 yuan.

According to common sense, the rise of raw materials does not matter, as long as the finished products will follow the price rise, but for enterprises, it is far from being so simple.

The owners said, "we have already sent out all the shoes, and all the customer orders have been signed. The price has been fixed. Although there is no formal contract, the order is signed by both parties, which is the same as the contract, and it is impossible to raise the price halfway.

Therefore, for manufacturers, it is only possible to bear this loss alone, to maintain good relationship with customers and reduce profits.

Some time ago, many enterprises were confident that they could make a big profit in the first half of this winter, but this situation has disappointed manufacturers.

"Our expectations are not too high this year, and it will be good if we can last year."

This is the real idea of many enterprises.