The Annual Closing Is Close To &Nbsp; How To Turn The Stock Into "Treasure"?

Initial formation of seller's market

In Shaxi, Zhongshan, the stock market seems to be somewhat obscure relative to the booming market of cloth fabrics, garment machinery market, accessories market, and broken market.

In May, the "garment buying expert", who had just entered Shaxi, Zhongshan, issued a slogan of "stock product image monopoly" and "promoting the industrialization of the stock industry", so that people began to pay attention to the important link in the apparel industry chain.

Shi Zhengdan, chairman of Shi Ye Wan goods, said: "the rise and rapid development of Stock clothing acquisition is also a matter of the past two or three years, which is closely related to the development of garment enterprises."

Shi Zhengdan, who is only 28 years old, has been in the industry for 12 years.

He said that as the number of enterprises increased, the market increased selectivity to products, especially after the tightening of bank loans after 2002, more and more stocks occupied the working capital of enterprises. Enterprises urgently needed to liquidate inventory, which provided an excellent opportunity for the development of the inventory industry.

Shi Zhengdan told reporters that at present, there are 400 garment manufacturers who have cooperation with him. They are distributed in Zhejiang, Fujian, Guangdong and other places. They can continuously provide him with the latest inventory information and business opportunities.

Stock goods also speak brand.

According to the press, there are more than 100 scattered enterprises in Shaxi, and four or five of them are larger.

However, most of the stock buyout businesses that rely on the backlog of inventory management by garment companies do not have their own brands.

How to deal with the relationship between the original clothing brand and its brand? Shi Zheng Dan told reporters that after purchasing the brand clothing, we should first cut off the original tag and label, then paste the brand of stone industry.

There are two advantages. On the one hand, enterprises need not worry that the market price of the brand will be affected because of the low price products flowing into the market; on the other hand, they will also win the fame of stone industry.

Shi Zhengdan introduced that in the course of garment leveling, different grades will be divided according to the styles and fabrics of the purchased garments, and the first-class stores will be sold to the wholesalers.

At present, the acquisition of stone industry is basically brand clothing. "This is not to say that the backlog of brand enterprises is large, the market is changing rapidly, and a certain inventory is inevitable.

For them, maintaining their own brand of hard work is a top priority, and inventory is not sold casually. "

Flagship "time difference, geographical difference"

In the final analysis, due to the lag of time, inventory clothing is no longer fashionable in style and fabric. Where is its market? Shi Zhengdan said, first of all, we must have a certain understanding of the national market, for example, its main markets are located in Yunnan, Sichuan and other places, and also exported to Southeast Asia and other countries.

The market on the other side is more sensitive to the trend than the coastal areas. Therefore, the clothing sold in the past can often lead to the trend.

For example, he said, from a number of enterprises in Guangdong, the original 100 yuan / piece of clothing can be 10 yuan, 15 yuan to get, when sold in Yunnan, it can sell 50 yuan, is still popular in the market.

Moreover, the anti season strategy is adopted when buying enterprises. In winter, spring and summer clothing will enter into autumn and winter clothing, so that prices can often take some advantages.

"We are fighting" time difference "and" geographical difference ".

After purchasing the stock garments, we must use the three sales networks woven by Shi Zheng Dan over the years: first, the customer resources network that has been accumulated over the past 12 years, and two is the interpersonal relationship network, which has won a good reputation for him over the past 10 years, and has won a good reputation for him. Three is the Internet.

It is understood that Shi Zhengdan, who has just entered the stock market in Shaxi, is also preparing to set up a logistics product storage center, a marketing center and an Internet Information Center in Shaxi. The goal is to develop into a garment enterprise integrating investment, acquisition, production and marketing in Zhongshan.