Humen Clothing Fair: Next Spring Summer Wear &Nbsp; &Nbsp; Expected Price Increase Of 5%-10%

The fifteenth China in four days

Humen Clothing Fair has gone through 15 years, and has gained a small reputation both at home and abroad.

On the current trade fair, the rise of raw materials has attracted much attention.

Cotton prices have been rising this year, especially in the last two or three months.

Cotton price rose from 17000 yuan per ton in the early September to 32000 yuan per ton. Under the control of the state, though it has dropped, it is still as high as two thousand eight hundred nine.

Wei Lin, vice president of China clothing association, said at a press conference that the price of clothing materials is high and it is difficult to avoid, and the pfer of costs will be carried out step by step, from cotton prices to cloth to production.

Coupled with the fact that clothing is now in the buyer's market, the pressure on garment enterprises will increase next year.

He suggested that enterprises should speed up industrial upgrading and speed up the innovation of business models.

In fact, for garment enterprises, the cost of raw materials is not only rising.

"What is the cost of living, the cost of living, the cost of logistics, and so on?" said Hu Wen, director of marketing.

Now that the cost is soaring, will the clothing price go up? At present, the brand clothing enterprises are busy buying the next spring summer clothing ordering meeting, and are also beginning to produce spring and summer clothing.

The reporter interviewed many clothing brands such as Ying Cai Mei, Yinni, Zuo Ni and so on. The price increase for spring and summer wear next year is mostly within 10%.

"We can only compress profits."

They said helplessly.

Humen has always been a heavily dressed woman, but the number of children's wear brands has increased rapidly over the past two years.

On the day of the opening ceremony, a little boy and little girl were dancing on the stage before the "happy Nepal" booth, attracting many visitors to stop.

"Happy Nepal" is the veteran of the Humen children's wear industry. It began to take part in the Humen trade fair five years ago.

At this year's Clothing Fair, many children's clothing brands such as grass baby, tiger tiger, grey deer, goodwill princess, Yi Ying and so on are unveiled, and most of them are new brands born in the past two years.

Hu Kui, manager of small grass baby, said that the market of children's wear today is like the 2001-2003 years of men's wear market. The market is very large, but the real market competition is just beginning.

Little grass baby has been doing processing and production since 2008.

Hu Kui said, for 80's and 90's mothers, roadside bargains no longer satisfy their needs. They pursue the quality of clothes and their inner cultural temperament and pursue brands.

Humen has always been an important industrial base for Chinese children's clothing, but two years ago, its own brand was relatively small.

Some clothing enterprises have seen changes in the market, coupled with the recognition of the pformation brought about by the financial crisis. In the past two years, dozens of children's clothing brands such as Cairo Binney, good boy, snake mouth, and small rhinoceros have been born in Humen.

Reporters found that children's clothing brands mostly emphasize fashion.

"Because children who buy children's clothing are mothers and mothers are fastidious about fashion, they will choose their styles according to their own taste."

To please mother has become the industry consensus of brand positioning for children's wear.

As many enterprises have been doing O D M (design and research and development manufacturer), especially in fashion design, there is a strong accumulation.

Different enterprise positioning is not the same. Although they all make children's clothing, they have the tendency to segment the market, some do only children's clothing, others do South market, others tend to the north, and there are differences in age and grade.

Hu Kui said, now is the competition, the children's clothing brand will be successful, some will die, after this fierce competition, the market will be relatively stable.

{page_break}

The exhibitors of this year's trade fair are still enthusiastic, but many employers also mentioned that "the effect of exhibitors is not as good as before."

Hu Huimin, director of the marketing department of the foreigner, said that the trade fair was popular, but the turnover rate was lower than before.

When participating in the exhibition in 2007, a total of several single agents were signed, but there was no one in 2009.

He believes that this is related to cautious investment in customers after the financial crisis, and is also related to the gradual weakening of traditional exhibitions.

Huang Peimin, deputy director of the Humen economic and Trade Office, said that the main reason is that the market competition is more intense now than a few years ago.

He feels that traditional exhibitions are necessary for enterprises to promote their image and attract investment.

"Before 2007, fewer brands were agents looking for clothing brands, and now brand companies are looking for agents.

The relationship has changed. "

Zhang Guozheng, marketing director of Dongguan sole snake clothing Limited company, said that now the network is developed, and agents can easily understand the situation of the brand through the network communication. If they do not participate in the exhibition, they can find the appropriate brand. If you need to see the template, express can also be easily realized.

"Compared to the exhibition, the cost of pportation, catering and time is much larger."

Zhang Guozheng believes that now the network is developed, the trade fair can try to do the network exhibition. The government has screened out the eligible enterprises by its credibility and unified the image display on the Internet, so that businesses everywhere can participate in the exhibition, and the clothing brand in Humen also has a promotion channel.

You can even incorporate 3D technology and network fitting technology into a realistic exhibition effect.

The cost is rising and the price of products is difficult to raise. The space compression of profits can not be avoided.

But clothing companies are not waiting to die. They are racking their brains to figure out how to reduce the cost of clothing.

1. Design to reduce fabric.

Xie Qundi, chairman of Dongguan Zuoyi Garments Co., Ltd., said that the impact of rising costs on the foundry enterprises is the biggest. Brand enterprises can reduce costs from many links because they are a dragon in design, production and sales.

The best way to reduce costs is to start with the design process.

For example, reduce the complexity of clothing styles, thereby reducing the use of fabrics.

Another way of thinking is to increase the value of the product and increase the profit to resist the rising cost.

According to the relevant person in charge of the company, the company pays attention to the fashion sense of clothing in the design, so that consumers feel value for money, so the price increase will be much larger than that of the traditional style.

2, choose cheaper fabrics to avoid small purchases.

Fabric is the heavy cost of clothing. Naturally, it is an important link to reduce costs.

According to the relevant person in charge of iminho, some adjustments have been made in material selection, such as using wool like wool instead of real wool, and the price is even cheaper.

Xie Qundi, chairman of Dongguan Zuo Ni Garments Co., Ltd., also admitted that the quality of raw materials will decline.

Some enterprises also say that the production of clothing often produces all kinds of leftover materials, and the reuse of leftover materials has become a magic weapon for reducing costs.

According to business logic, when purchasing fabric, the larger the volume, the lower the price.

Wen Wen, the responsible person, introduced the company's clothing design as far as possible to avoid small single fabric purchase, strive for large-scale procurement, to reduce costs.

3. Whole process pressure system management

The company has been using pressure system management to control costs through computerized operation.

But in the past, it was mainly used for store management. Under the background of the current cost increase, they extended pressure management to all aspects such as order, production, raw material procurement and so on. The whole process of tracking management, such as reducing waste of leftover materials, "starting from details, reducing waste".

The interior cost control is even slightly to the office paper, "for example, white paper is used side, the other side can still be used."

Company marketing director Hu Wen said.

4, e-commerce reduces operating costs.

Brand marketing is expensive.

In order to reduce operating costs and adopt a multi-channel mode of operation, in addition to physical stores, e-commerce platform has begun to try, such as opening stores in Taobao mall.

"The operation cost of e-commerce platform has been reduced a lot."