Humen Trade Fair To Create Brilliant &Nbsp; &Nbsp; Help Binhai International Shopping Mall Construction

Sponsored by the Dongguan Municipal People's government, Guangdong clothing and apparel industry association, Guangdong garment designers association and Humen Town People's government, the China textile daily, China clothing news, clothing times, the world of garment, Humen the Yellow River fashion city jointly organized the Humen garment and apparel industry association and the Humen fashion designers Association.

15 years, glory and dream, subversion and change, hardship and joy; 15 years, the collision and blending of traditional dress culture and modern fashion.

In the past 15 years, China (Humen) International Trade Fair has been making a pioneering effort to create a wealth of myths. From OEM to brand, it has been playing a beautiful brand.

The "China (Humen) International Fashion Fair" with the representative of "South style clothing" has gone through 15 glorious years with honor and dream.

Over the past 15 years, the Humen Trade Fair has become one of the most influential exhibitions in China.

It not only witnessed the development process of our clothing brand from scratch, from weak to strong, but also played an extremely important role in promoting the development of the entire garment industry, and enjoyed a high reputation in the industry. It is an ideal platform for clothing trade, brand presentation and international exchange.

First, the "Humen Cup" design competition, the fashion vane to the world.

The Eleventh "Humen Cup" International Youth Design (women's wear) competition, which embodies and brings together the latest fashion elements, has attracted much attention.

This competition includes 1 gold medals, 2 silver medals, 3 bronze medals and several outstanding prizes. The gold prize of the competition is 50 thousand yuan.

This "Humen Cup" takes the theme of "chanting carbon tune" as its theme and advocates low-carbon environmental protection.

From the beginning of June, in the short term of 2 months, the organizing committee has received 3486 entries from 12 countries and regions, including the United Kingdom, Russia, France, Japan, Czech, Slovakia and China.

After a rigorous initial evaluation, 30 outstanding players from Russia, Japan, the United Kingdom, France, Hongkong, Czech, Macao, Taiwan and Mainland China will be finalists today, with 9 entries from overseas and 21 from mainland China.

This competition has excavated many excellent designers at home and abroad, so that the latest fashion design ideas both at home and abroad can be exchanged and collided here, becoming the stage for young designers to realize their dreams and becoming the vogue of fashion trend.

Two, the brand clothing enterprises gather together, attracting eight party merchants to gather together.

The main venue of this trade fair is located in the six floor of the Yellow River fashion city. There are 26 sub venues. The total exhibition area is about 300000 square meters, with more than 10 thousand booths. The main venue is more than 20 thousand square meters and the number of exhibition is 815.

But unlike the past, there are more than 500 exhibitors in the exhibitors, accounting for 85% of the main venues. Not only are there any famous brands such as YISHION, Song Ying, Yi Xun, fox fairy, Yi Yun, Ying Mei, alien, Tsai Dai Yi, Han Fei Si, who have exhibited in the past, but also new brands such as Yue Ti, Tian Di, Zuo Ni, Lutis, Bao Li Sheng, battlefield 0769, dinas ste, K, von Dan, Shan Tong, Xiao Hu Han Ni and so on, and most of these new brands need 6 to 8 places to make special exhibitions.

At the same time, there are many exhibitors of international brands, especially South Korea formed a small group, took 6 booth.

This shows that after the financial crisis, brand building has become an important strategy for many domestic and foreign garment enterprises. Many enterprises have pformed from processing and extensive development to brand competitiveness and connotative development.

In addition, we have contacted the chamber of Commerce of China Garment Association and the chamber of Commerce of the United States, Korea and other countries, and invited them to come to the procurements during the fair.

Now there are nearly 100 businessmen from the United States and South Korea.

At the same time, we also sent 20 thousand invitations to our buyers through the China apparel net system, inviting the vast number of businessmen to participate in the fair for business purchase and negotiation.

Today is the first day of the trade fair. The heads of all the clothing exhibition houses in Humen town are surging and bustling. Especially the the Yellow River fashion city, as the main venue, is a stream of people, bringing together businessmen from home and abroad.

Three, celebrity celebrities gather to share the gala of the opening party.

Like last year, the opening ceremony of this year's trade fair and the evening party are also the highlight of the trade fair.

This evening party was adopted to determine the undertaking unit through the form of online bidding, and finally spent the Dongguan East Lake Culture Communication Co., Ltd.

Leng Xiaoming, executive vice mayor of Dongguan Municipal Committee and municipal government, and Wu Zhanhui, Secretary of the Humen Town Committee, delivered a passionate speech at the opening ceremony.

Li Guikang, deputy director of the Liaison Office of the CPPCC National People's Congress and the Central People's Government in the Hongkong Special Administrative Region, Ceng Peigan, Vice Minister of the Beijing military region, Zuo Yinsheng, vice chairman of the China Textile Industry Association, Zuo Yinsheng, vice president of the China Clothing Industry Association, Liang Yaowen, director of the Ministry of foreign trade and economic cooperation, and Fang Jianhong, director of the provincial culture department, attended the opening ceremony of the city's leading comrades Liu Shuji, Leng Xiaoming, Leng Xiaoming, and 37.

Liu Zhigeng, director of the municipal Party committee and the Standing Committee of the Municipal People's Congress, announced the opening ceremony. Then, the leaders of the opening ceremony were jointly led by Ceng Peigan, Li Guikang, Zuo Yinsheng, Liu Shu Ji, Liang Yaowen and Secretary of the Humen Municipal Committee.

The opening ceremony was jointly hosted by Dou Wentao, the famous host of Phoenix Satellite TV and Huang Fang, the famous host of Guangzhou TV station. The stars of Wang Rong, Wulantuoya, Richie Ren, Elva Hsiao, Hacken Lee, Hacken Lee, Elva Hsiao, Richie Ren, and so on were gathered in three places.

The whole evening party is divided into five parts: the great Humen Original Costume music performance "beautiful road", "development era wind", "progressive fashion fashion", "evolution charm wind" and "high tide - the wind of passion".

The party provided more than 15000 seats at the party. The party tickets were distributed to all kinds of guests and businessmen attending the fair, as well as various communities, units, organizations and representatives of new Dongguan in the town.

The audience at the scene was excited by the wonderful performance of the famous stars. Cheers and applause accompanied by the wonderful fireworks. The merchants and the people of Humen shared a rich cultural feast.

Four, the show is gorgeous, showing the charm of "south" fashion.

Trade show shows are the focus of attention of businesses and businessmen, and also the focus of competition between Chinese and foreign designers.

This year is no exception. Since the acceptance of the show, dozens of companies have been signed up. Because of the limited number of entries, we can only arrange the arrangement selectively. The fashion show in this fair has been finalized for 9 games, namely, the fuming fashion show 2011, the "pine Eagle" fashion show, the "Ying Ying" fashion show, the "YISHION" 2011 fashion show, the "Zoe" dress special conference, the "Lodi" underwear special conference, the designer Yan Qiming fashion special conference, the "good boy" clothing special conference, the Gao Pei costume design school outstanding student work conference, and the Guangdong Textile Vocational Technical College student works competition, covering fashion women's wear, men's wear, children's wear, underwear and other clothing series.

Unlike the last time, we arranged two students' showrooms to provide a platform for students to show their achievements. Secondly, we hope to attract more creative young people to join the fashion design industry and bring us more and better fashion design.

Today, one fifteen noon to two fifteen, the "pine Eagle" fashion show is surging, and applause is ringing with cheers.

Such a lively scene, I believe, will continue to be staged in other exhibitions.

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Five, the first mechanical exhibition, extending the apparel industry chain.

In the past, the clothing industry in Humen was relatively simple, and garment manufacturing was very developed, but the garment matching industry was quite different.

In recent years, excipient ingredients business circle has developed rapidly, but clothing equipment is still rarely involved.

This has become a big weakness in Humen's clothing industry cluster.

At the Humen trade fair last year, we set up an independent professional branch for the first time. We have attracted more than 40 well-known brands of garment machinery at home and abroad to participate in the exhibition.

In July 30th this year, Humen International Garment Machinery City, as a key supporting project in the Pearl River Delta garment industry, was officially opened under the support of the Humen government's policy of "mercantilism, pro business and supporting business".

At present, Humen International Garment Machinery City has introduced more than 100 strength businesses, including more than 500 famous brands at home and abroad, and formed a complete chain of garment machinery products. The products covered all aspects of garment production, forming the "one-stop" procurement platform for the PRD and even the first standardized, modernized and internationalized garment machinery in China.

In view of the importance of industrial upgrading and equipment going ahead.

This year's fair, we no longer set up machinery exhibition area. Instead, we held the first Humen International Garment Machinery Fair in Humen International Garment Machinery City to display the latest textile and garment machinery for customers to visit and discuss with us.

In addition to the local clothing machinery enterprises, there are also famous brands such as standards, heavy machinery, brothers, ZOJE, Jack and oceanic. A total of more than 200 mechanical enterprises participated in the exhibition, bringing many new high-tech clothing machinery and equipment.

Looking forward to the first Humen International Garment Machinery Exhibition and Humen International Garment Machinery City will bring more surprises to us.

Six, debate professional forum, scholars start brainstorming.

The professional forum is a smart collision between the development trend of garment industry and the macro policy environment.

Each session will arrange experts and scholars to discuss the economic situation and the development of the garment industry, so as to create conditions for exhibitors and customers to accurately grasp the development trend.

Unlike in the past, the forum standard has been raised this year, and the number of forums has been reduced.

There will be two high-level forums in this trade fair, and top experts at home and abroad will speak on the stage.

One is the "2010 National Conference on textile standards and quality". The conference focuses on the latest trends of international textile standards and international standards and testing techniques and laws and regulations, the doubts and difficulties of textile enterprises in standards and testing, and how to participate in the formulation of standards.

The other is the Summit Forum on industrial upgrading equipment, which is held in Humen International Garment Machinery City. It mainly discusses the improvement of the apparel industry chain in Humen and the Pearl River Delta region, the promotion and upgrading of the garment industry, and the support and training of Humen's professional market.

The forum's keynote speaker is Professor Lang Xianping, and Professor Shi Ro will give a speech on the combination of industrial upgrading and equipment, and elaborate on the relationship between the development of clothing machinery and clothing industry. Professor Ainobu Ro will surely bring about an ideological confrontation, a collision of ideas and a sublimation of ideas. In Humen, a "Lang tornado" has been blown up.

Seven, all kinds of media attention, three-dimensional exhibition highlights.

The annual clothing trade attracts many media attention. This year, it has attracted more than 150 media, including China textile daily, South China evening news, Hongkong Wen Wei Po, Hongkong business daily, China clothing news, textile and clothing weekly, fashion times, Guangzhou daily, Southern Metropolis Daily, information times, new express, Dongguan daily, Dongguan times, China apparel net, China apparel net and China textile net.

Many media have done a lot of publicity for the current trade fair. Many media have also launched special trade fairs and special events to publicize clothing events in a large space, multi angle and all directions, so that this fashion event will again draw the attention of the audience and readers.

Unlike previous reports, this year, we jointly run with China's largest and most professional clothing website, China apparel network, during the trade fair. We will also broadcast all the activities of the fair, and we will also broadcast the event in Humen net and Fumin fashion network to show the grand event of the fair.

Future development: Humen garment industry, trade fair and Binhai International

Mall building goes hand in hand

After years of development, garment industry clusters have springing up all over the country. Now the clothing industry has become the most competitive industry in China.

Where will Humen's clothing go? In the future development, our town will continuously strengthen the innovation and development in the fields of R & D design, brand marketing, human resources, business mode and enterprise system of textile and garment industry. Through the construction of 28 projects of 4 sectors (special focus, industrial cluster, brand cluster and innovation cluster), we will strive to improve the clothing business circle, focus on the development of clothing e-commerce, strive to build a garment innovation platform, build a perfect industrial chain of "fashion production - Convention and exhibition marketing", and turn the garment industry into the most important and brightest city card of Humen.

This China (Humen) International Fashion Fair will push forward in Humen.