Seven Wolves: Leading The Tide Of Brand Building In Clothing Industry

Recently, a new fashion advertisement full of "men's taste" has been officially staged on major TV stations and websites in China.

"The excellent quality of TVC, the depth of its fashion and the cultural connotation of its brand have aroused the sympathy of the audience. I am afraid this is the important reason for its widespread concern."

Seven wolves stakeholders said.

Reporters learned that this is the third upgrade of the seven wolves brand strategy, and set off a new wave of Chinese clothing brand culture.

Clothing industry

Brand war and cultural game

In this well - made TVC advertising, Lu Chuan's pursuit of near Siyuan, Zhang Hanyu's forbearance, Chang Chen's fashion classic, Honglei Sun's iron bone, Hu Jun's enterprising...

The advertisement, through the fashion deduction of the five male stars, explains the spirit of the Chinese man in the new era vividly.

This is the latest fashion advertising blockbuster for Chinese men's wear brand.

"Seven wolves future brand development, hoping to represent a Chinese spirit, leading the mainstream culture and fashion."

Zhou Shaoxiong, chairman of the seven wolves, outlined the significance of TVC's new connotation upgrading.

He said that the brand name of the wolf wolf has been recognized for a long time by Chinese consumers because it has unique advantages compared with other brands. It represents many consumers' fashion experience and inner appeal, reflecting the change and development of the spirit of the mainstream in the new era.

It is understood that today's Chinese clothing market presents an international and open market characteristics.

At the same time, China's apparel industry is currently in the stage of brand creation. The competition of garment industry has developed from product competition to brand competition, and the core of brand competition is culture. Therefore, building brand culture has gradually become the focus of brand creation and brand establishment in garment industry.

Industry experts say that the market battle of today's clothing enterprises is, in the final analysis, a brand war and cultural game.

In order to achieve considerable development, clothing enterprises must take culture and brand building as the strategic support and traction for business development.

The construction of brand culture can not only give brand personality and characteristics, enhance brand value, but also maintain and expand market share, and make the brand image a key to consumer recognition and loyalty.

Seven wolves

Leading the tide of brand building in clothing industry

However, in view of the current development of China's clothing brand culture, Chinese clothing brand culture generally stays at the surface stage, and has yet to form a deep cultural symbol with unique brand personality.

As the representative brand of Chinese men's wear, seven wolves are keen to observe this point.

Therefore, since its establishment, the seven wolves have been committed to building their own brand culture.

From "wolf culture" to "men are more than one side", the seven wolves have upgraded their brand culture systematically through deep ploughing and meticulous work, creating a model for the deep accumulation of Chinese clothing brand culture.

Zhou Shaoxiong, chairman of the seven wolves, said: "behind the brand is culture, culture is tomorrow's economy.

"Cultural people" is an important brand economic strategy that the seven wolves have persisted for a long time.

At present, China's economy and society are facing greater pformation. Under this background, enterprises are not only competing for capital and business mode, but also rising to a deeper and more fundamental competition in culture and values.

Although the development of the seven wolves is good in the first 20 years, in order to cope with the new situation and continue to consolidate the leading position of the industry, the seven wolves must take the lead in adapting to this change, innovate continuously and lead the brand culture construction of the industry.

Marketing experts believe that all seven wolves have attached great importance to the building of brand culture. Facts have proved that by constantly improving their brand culture, the seven wolves meet the cultural needs of the times and the society on the one hand. On the other hand, they also lay a solid foundation for the development of their own brands and the pformation of brand value into economic value, thus ensuring their long term market leading position.