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Wuhan'S Brand Discount Shop &Nbsp; Suffered Multiple Attacks.

2010/11/11 17:52:00 125

Brand clothing

Is the brand discount store a new blue sea? A reporter found that the new format, imported from Europe and the United States, is not mature in the development of Wuhan and encountered multiple attacks.

Difficult to clean stable sources

At present,

Wuhan

Brand

Discount Store

There are three main forms: a single brand discount shop operated by a manufacturer or an agent, especially in the famous brand women's clothing and sports brand; the orlex warehouse store, and at the same time operating different brands; relying on brand discount operators to set up franchised stores.

In addition to the first form to rely on manufacturers, the supply of goods is slightly guaranteed, the latter two forms are facing the problem of insufficient supply.

According to Chen Wen, director of the center for brand discount, the brand discount store is the main channel for manufacturers to digest seasonal products and inventory. In China, because of this immature channel, manufacturers often choose large sales promotion and store sale to manage stocks in traditional channels, and the flow of goods to brand discount providers is limited and unstable.

Since 2005, the company has sold thousands of domestic and foreign brands, but so far no factory has been called a "core partner".

Some franchisees also complain that the source of good selling brands is often "not ready for a meal".

Old fashioned goods

Miss Yang, who calls herself a shopping mall, often goes to the brand discount store. She said that a brand discount shop near the Qun Guang square was always overcrowded, and the products were all seasonal clothes. She even saw the style of the year before.

Broken code situation is also very serious, suitable for most people's body M, L came out short, generally can only find small or extra code.

The attendants are basically crying on high stools, and clothes under 100 yuan can not even be tried, so the shopping environment is hard to satisfy consumers.

Discount websites grab the market at a low price

The new discount website is making the discount shop feel more pressure.

Some women's wear brands don't have discount stores in Wuhan, but there are larger choices in brand discount websites.

Besides clothing, there are skin care products, bags, leather goods, accessories, perfume and so on.

Because websites cost less than physical stores, prices tend to be lower.

In addition, some well-known brands directly dispose of flagship stores online.

Sports brands such as Lining, local women's clothing such as Taihe and so on, online flagship store business is very good.

Chen Wen said that under the multiple hits, some brand discount stores avoided the positive confrontation and extended to the two or three line cities, so as to achieve better living space.