Sweden Odeur Avant Garde Pragmatism Fashion Penetrates China

Swedish designers

brand

R deduce another aspect of Swedish fashion

Two person group

(Bump) is the second one in this year.

The Swedish brand.

They will hold a brand press conference at 2 p.m. on October 24th to further expand the impact of Swedish fashion in China.

The two people of this kind

(Pete) with curly blond hair and blue eyes;

(yor long) with dark straight hair and deep eyes.

Such two Swedish

To cooperate, it is destined that the brand will continue to integrate in contradiction and dialectics, and this is creating a fashion brand Odeur known for its avant-garde pragmatism.

In French, Odeur is both a smell and a smell, and its name is full of contradictions and dialectics.

In China, Odeur also has a contradictory and dialectical nickname: concavo convex.

So young and energetic, but has run a well selling 16 countries.

Brand makes their temperament more mature.

Both Pete and Oran came from the background of communication professionals. Pete was good at graphic design and art guidance, while Oran read marketing strategies.

The two people have a dream since they were young, and set up their own fashion brand. They work hand in hand for this common dream.

Today, 16 countries are already familiar with them.

After sweeping Japan, China will be their seventeenth country.

Avant-garde and practical.

(Bump) design is well received worldwide.

(Ao Tu) founded in 2006 in Stockholm, Sweden, by Pete and Joseph.

At the very beginning, it was an experimental brand, with strong design, drama and fun.

Its shape is avant-garde, but deep inside it is the essence of Swedish fashion, functional and practical.

Product line includes

No matter weekdays, work, leisure or formal occasions, you can basically find the right type in Odeur (Ao Tu).

Among the 16 sales countries, there are many famous stores.

It will open in November 2010.

The sale of multi brand concept stores can meet with Chinese consumers in Shanghai's Nordic cool shop. Odeur can find its own site.

Taste and show - Odeur 2011 summer and summer inspiration

2011 the theme of spring and summer continues to be interesting and exclaimed. The theme is Where the Shimmer Lies.

Inspired by the characteristics of global urban upstarts, costumes are often the carriers of urban upbringing to the world and a symbol of their indulgence in life.

With the bright colors of summer and the contrast of strong dark colors, this season's work is rich and simple because of the mixture of materials and the use of metallic copper.

Sweden is rich in copper resources and copper is known as new gold.

The interesting new gold has peered at the silhouette of this season, and Odeur's (Bump) details have been built on the top and unexpected cuts, forming the full and neutral style of the season.

Life can be emotional if you have taste. Clothes have individuality to show their identity. Wearing Odeur (Ao Tu) is like standing in the flash.

Fashion in

Following the April Shanghai fashion week's interpretation of an Sophie Beck sensation, Swedish fashion swept across China and continued to spread, complementing Sweden's fashionable global trend.

The Swedish fashion 2011 autumn and Winter Conference will give Shanghai audiences a refreshing avant garde pragmatic style.

Appreciate more than 10 Swedish designers with different styles. Please do not miss them.

The concept store Gote Gota can be found in the store.

And Odeur (Ao Tu), and

Wait for more than 10.

Brand.