IZOD, A Male Fashion Leisure Brand, Will Enter The Chinese Market In November.
September 2010, the famous American male
Recently, IZOD brand parent company, one of the largest clothing companies in the world, Michael L. Kelly, vice president of PVH group, has come to China and has received an exclusive interview with the media. It is reported that the main purpose of Michael L. Kelly's visit to China is to personally be another strong brand for the group.
As the second largest male fashion casual wear brand in the US, IZOD has more than 10 thousand outlets in the United States with a retail sales of about 900 million dollars. IZOD advocates the American aristocratic spirit of freedom and romance. It is the best partner for Chinese men's leisure time to create mature and elegant casual wear and high quality life for elite men who love adventure and fashion. The arrival of IZOD will surely bring a strong American style leisure cyclone to the competitive Chinese clothing market and lead the new trend of Chinese men's wear market.
The IZOD brand was founded in 1937. At the beginning of its establishment, the company mainly made shirts. A.J.IZOD has been authorized by the royal family to make costumes for Prince Welsh, Duke of Windsor, George VI, and the king of Greece and the king of Iraq. He is known as the king's tailor. In 1966, the original owner of the IZOD brand, David Crystal, won the LACOSTE (alligator) brand's right of dealership in North America and the Caribbean, and the LACOSTE IZOD brand came out.
In 1995, PVH (PHILLIPS-VAN HEUSEN CORPORATION) bought the IZOD brand, so far IZOD has become a successful lifestyle brand, and has become the main brand of the company with Calvin Klein, Tommy Hilfiger, Van, and so on. In 2010, China's dis group obtained exclusive sales rights of IZOD brand in Greater China, and IZOD brand officially entered China.
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