Dialogue Jas M.B. Designer Jas Sehmbi (Chart).

November 6th is about to land.

In the evening of September 26th, Mr. Jas Sehmbi, the designer of Jas M.B., a London bag brand, held a small symposium with young designers, fashion bloggers, fashion enthusiasts and design students in the third floor of the New South Tianxin shopping mall in Shanghai Xintiandi.

One from London.

An Indian born in Africa and growing up in England will be an interesting combination. It may be so reasonable. It is still imagining the English language of India. A small man with a black suit and a black scarf appears before his eyes.

Sharp eyes, flexible and full of body language, even if gray beard imprints still need to identify his true age.

After a historical monologue, despite the large vocabulary of 70 and 80s, it is hard to imagine how old he is.

Jas is an active and passionate person.

Artists who are accustomed to hiding behind the scenes.

He is much more outgoing than that.

He advocates jumping to the front desk to communicate with customers in order to get the best information and inspiration.

Optimistic and positive, he can easily turn customers into friends. Just like this time, a partner in China is often patronizing his customers in London stores.

At the same time, he is very willing to share with young people, just like this time to choose to communicate with young people in Xintiandi is all he is most willing to do.

He has a common name in all the shops all over the world.

There is a gap in the upper left corner of logo, meaning that young people coming here can share and take away a piece of food.

When the generous Jas appeals to you to take away, you must also be full of purse strings.

Jas insists on Design

Products, he does not want to chase those changing styles, but insist on the classic style of his own characteristics. 10 years ago, the style was still on sale, and 10 years ago customers would patronize.

He thinks his product design has three key words: the first is People, that is, to understand and satisfy the needs of consumers who want to use them; the second is Shape, which is concerned with the form and function of the products. They must be practical, just like tiling the expanded handbag, or having more than 5 classical styles of use; third is Materials, and the material is also the most valued and characteristic of Jas. In those years, because of fear of copying and copying, it has chosen to use complex technology to make old leather and handle the surface texture. Now it has become the most unique selling point of its brand. The quality leather from Italy and the handicraft from Britain become the guarantee of quality and credibility.

Said he himself is Passion to create, hobby to business.

Of course, he is not only a successful designer, but also a successful businessman.

Since it was founded in 1993 and has launched the world's first DJ all leather handbag, its business in the world, especially in the Japanese market, has been an enviable performance for an independent designer.

Its old Vintage style caters to the Japanese consumers, so he also launched the high-end Blue Lable for the Japanese market, and the price is also the highest, because other series of bags are produced in British factories, and this series is indeed produced in Japan with high human cost.

Of course, apart from luxury LV and

Katharine Hamnett has also designed Love Jas for Topshop and cross-border cooperation with Converse for shoes in the Japanese market.

The design of the United Kingdom is always known as a pioneer, and also a hotbed of anti-fashion. Although anti fashion is still a fashion, people with fashionable taste will choose to be the carrier of this contradiction.

I have always said that I am Jas of Shadow Brand, which attracts artists and senior people.

。

Sometimes it is not so important for a designer to wear anything, but the recognition of a senior industry member such as Diane Pernet is king.

Jas has received formal art education, so he has always been painting oil paintings, which is why many of his bag designs have traces of hand-painted oil paintings, just like the bag that he painted for LV's private club Celux.

At the same time, he also made many devices.

For example, the handbag that can be loaded into the Guinness world record can hold 50 people. This time it will also be pported to Shanghai for display.

In addition, there are also some interesting promotional activities.

For example, a huge oil painting was cut into strips and sold to different consumers in the shop. After a year, the pieces were also pieced together.

It seems that he has a lot of repeat customers.

Jas for new world store

Very proud.

Jas Chinese co author is a painter and interior designer. The design of the store is jointly designed by two people and customized abroad.

Its style remains old-fashioned, furnishings and furnishings have stories, for example, a table from Morocco, a person who has been sent to prison for ten years to leave. He can only see the hope through the window every day. When he comes out of prison, he buys the windows and makes them into 3 tables. One of them is placed in Jas's shop in London. Fortunately, this table has come to Shanghai.

The lamps and lanterns in the store are also designed by the city of Victoria, where crystal chandeliers are made of many test tubes.

In addition, a custom-made dressing room is inspired by accordion bellows, with leather made into stretchable parts, which is also worth looking forward to.

Jas stores will customize the package for customers, which will take 4 weeks to make in British factories. The price of hand-made leather goods is very high, especially in China Leather import tariffs up to thirty or forty.

Six thousand or seven thousand of the price is also common, and Beckham is over 10000.

The plan for Jas M.B.'s entry into China began in August last year, and the site selection took a long time, because he did not want to sell it in large department stores.

Once the launch, he attracted his arrival.

Jas is very optimistic about the Chinese market. Maybe he is the first foreign shadow brand independent designer brand in China.

At the same time, he also chose four independent designer brands for the first time in China to match and enrich their own series.

Jas told young Chinese designers:

。

We should be good at finding inspiration from all things, not from other designers.

Jas said to China's fashion consumers: apart from

Besides Bottega Veneta, there are also high-quality brands full of artistic atmosphere and unique design concepts.