E-Commerce And Moral Commerce

Electronic commerce Morality Competitive advantage has solved the problem of asymmetric information between buyers and sellers for a long time. business The wits and wits consumers decide to spend money on high efficiency.

If you are a consumer, 50% of you may buy fake goods in a store, and 50% in another store may buy high priced goods. If you have to choose one of them, who will you choose?

Globally, the core competitiveness of e-commerce is price. Higher inventory turnover and lower operating costs are the advantages of traditional store style channels. But in China, the price is only one side of e-commerce coins, and the other side of the coin is the moral competitive advantage of e-commerce.

The electronic store in Zhongguancun, Beijing is the best model to describe the moral competitive advantage of e-commerce. Once upon a time, buying IT products to Zhongguancun is still beyond doubt. But the wind has become very fast. Nowadays, if anyone buys IT, digital products, and does not make any preparations to directly kill Zhongguancun, it will probably be a hoax to meet him.

For Zhongguancun businessmen, it seems that there are also difficulties. Regardless of rent or water and electricity, the operating costs of businesses have been rising, and the labor costs of enterprises are also rising. At the same time, only the price tag on the label is immovable, even falling all the way. If businessmen want to maintain a certain profit margin, it will be the easiest choice to change the brand to slaughter customers.

If there is no interference from external factors, things will develop in this direction: the profiteers are becoming more and more crafty, because consumers have no better choice, they can only practice their eyes and bring their own purchasing guides and knowledge. In fact, this is also the true situation of the national electronic stores in the past 10 years, and the game between consumers and so-called "dishonest traders" is staged every day. {page_break}

　　 Electronic Commerce This balance was quickly broken.

Through e-commerce, consumers can first intuitively query the distribution and price of various commodities in an extremely transparent way, and compare them. In the past, all kinds of deception based on the mouth of the store did not hide in front of the computer screen. Because of the word-of-mouth effect of the Internet, the probability of fraud detection and the probability of being transmitted are very high. Any e-commerce seller who has fraudulent behavior can not be bigger and stronger.

In fact, as long as they are reliable goods, consumers are willing to save time and energy to pay higher moral price premiums. According to the statistics of China's B2C e-commerce platform Taobao, the best seller of the same product is not the cheapest, but a little more expensive, but dare to promise quality.

The Jingdong mall, founded by electronic products, is said to be able to reach tens of billions of sales immediately. Liu Qiangdong, the founder, talks about competitive advantage. The first is the low price brought by its high operational efficiency. But the success of Jingdong is not only the price created by itself, but the environment. The dishonesty of electronic stores makes consumers turn to embrace the Internet.

The moral competitive advantage of e-commerce has solved the problem of asymmetric information between buyers and sellers for a long time, and is tired of fighting consumers with their wits, and decides to spend money on efficiency.

Since the cost of traditional stores is high, is there really no choice but to close down? The answer is probably obvious. In a market environment that lacks supervision, businesses often make other choices: they do not withdraw from the market, but reduce their costs through more sophisticated counterfeit and inferior products, thereby increasing profits.

The most important thing is that if the cost of breaking the law is relatively low, things will become terrible. Because when a market mechanism can not eliminate bad money, bad money will be banished from good money, and eventually the whole market will not be trusted.

The domestic milk powder is not yet trusted by consumers because of the collective bad money of melamine. Foreign milk powder has enjoyed a very high moral premium in the Chinese market.

In August 1971, Philip Standford, a social psychologist, made the famous "Prison Experiment". Philip J. J. did a very healthy young man who played the role of a criminal and a prison guard in prison. But these normal young people, because of their role and prison environment, are gradually as evil as criminals, as cruel as the prison guards shown in many films.

After analyzing Philip, he said, "before we blame individuals, we should first find out what kind of environment may arouse their evil deeds. Rather than bad apples packed into good cask, why not assume that good apples are in bad cask? "Luckily, there is more" electronic commerce "in this market. A good apple can wait here for the appreciation of gourmet.

Buying fake or buying high priced goods? This option is very simple in China at least.