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"Group Slaves" Need To Be Careful Of &Nbsp; Online Group Buying Has Become A New Hot Spot For Complaints.

2010/9/21 12:52:00 51

Group Slave Group Buying

"The first thing to do is to turn on the computer and browse the collection one by one.

Groupon

Search, compare the latest group purchase information, order, one day to see more than 20, unwittingly passed one or two hours... "

Do not think that this is a company salesman in the work, this is the mop community netizen is telling his recent group buying life.


Since 2010, "online group buying" has risen rapidly from Beijing and Shanghai to the whole country.

Two or three line city

Expansion.

Now group buying has become the most fashionable topic of Internet.

The rapid growth of the US group buying website Groupon has made group buying the fastest business mode on the Internet, and the group buying website in China has sprung up like a hundred rounds of wars.

Nowadays, the competition of group buying industry is becoming increasingly white hot and irrational. From the first group buying website, the US group online line to the handover network, the love network, the love group, the 24 coupon and the glutinous rice net, the birth rate of the group buying network is amazing.

Data show that from 1 to June this year, the monthly compound growth rate of Chinese group buying websites reached 172%.


A survey report released on the 19 day "2010 China online group buying industry high-level seminar" held in Hangzhou showed that the number of online group buying enterprises that has begun to take shape in China has reached 1215.

By the end of August 2010, the handover net took up the first place in the online group buying market with a share of 20%. However, the US group network, which started early and had a far-reaching brand influence, ranked second in the proportion of 19.8%. On the basis of the SNS community, the waxy rice network was only on the line for more than two months, and then came back to the top. It ranked third in the 10.3% place. The group network, 24 coupons, F group, Group USA network, Wo Wo Group, full seat network, YOKO excellent group, love group, 58 group buying, rice Unification rice ball, cool group and so on followed closely.

In the service area provided by group buying website, two categories of entertainment, food and catering are most popular, accounting for half of the group buying.


Young people are the main force.

Regiment slave

"


The main force of online group buying is to focus on young groups in big cities. They spend a lot of time and energy hanging around each group buying website, collectively haggling and collective consumption, enjoying themselves and calling themselves "group slaves".


Participating in online group buying can enable consumers to find their favorite products directly in a relatively short time without leaving the home, making consumption simple and accurate, greatly improving the shopping efficiency of consumers. Moreover, nowadays, online group buying can be described as "all rivers and lakes", which are small to food, cosmetics and clothing. As far as furniture, household appliances, building materials and even real estate are concerned, some netizens jokingly call "only you do not want to, you can't get them."


Compared with other e-commerce, the biggest attraction of online group buying is that they can enjoy more discounts and preferential services. The lowest discount on group buying is less than 90 percent off.

Online group buying can also facilitate consumers to communicate and interact with each other, so as to maximize the sharing of resources and information, and even many young people have become "strategic allies" in the process of group buying, making new acquaintance outside shopping.


However, in just a few months, from scratch, from the hundred regiment war to the "1000 regiment war", the low entry threshold of the online group buying market, the mixed up of the crowd and the lack of industry norms caused more and more hidden dangers.


Mysterious hot spots become complaints hotspots


Low price is the most attractive method of group buying website, but it is not known that many group buying activities include other paid invisible consumption or additional consumption.

Some businesses have already raised the original regular selling price of goods before the so-called "tear sale". After the group purchase discount, their merchandise selling price has not been given much profit.


Ms. Chen bought an electric pressure cooker on a group buying website. The price of the website is 720 yuan, the group buying price is 240 yuan, and the price of 70 percent off makes Ms. Chen unable to restrain herself.

But colleagues found in the electrical market that the regular price of the product is 300 yuan, and the holiday is 10 percent off discount. After signing the bill, the manager can send another household fan.

After understanding the above situation, Ms. Chen was hoddled.


In order to make profits, group buying websites make a fuss about the quality and service of the products, some avoid the shortcomings of the products, some deliberately exaggerate the advantages, and even blow up the performance that does not exist at all; others also lower the cost for ordering the products with lower quality for group buying; some prepaid group buying consumption, such as the centralized beauty salon annual card and fitness year card, and so on, businesses are tempting consumers to buy at a low price, and then they "escape" and leave the company halfway.


Recently, the "glutinous rice net incident", more than 1.3 million group buying game currency after the game Chengguan Zhang, is the new "textbook" of this trick.

In the group purchase polymerization website tuan800 complaint forum, only in August this year, more than 150 specific complaints about the group purchase products and services, the complaint content is varied, the experience SPA experience recessive consumption, the wedding photography after the end of the film, the purchase of restaurant "luxurious set meal" suffered the shrinking, the fake brand perfume bottle burr finger...

What is more, the group buying website after payment is bizarre missing.


It is a common problem of Internet consumption that "it is difficult to return the order and difficult to exchange goods".

Some businesses do not agree with the return of goods, consumers can only change other goods in the store; some businesses require consumers to provide invoices when returning goods, but individual customers often do not have invoices when buying online groups. Even if there is only one collective invoice, many group buying websites do not register for registration in the industrial and commercial departments and the network supervision departments.


According to the statistics of the China Consumers Association, complaints against online group buying increased by 30% after the Spring Festival this year. The Shijiazhuang Consumer Association issued a consumer warning that "group purchase website complaints account for half of the total complaints from online shopping".

According to insiders in the e-commerce industry, more than 70% of the products in the cosmetics group purchase are counterfeit products. Some websites even sell counterfeit silk scarves and sunglasses in the name of foreign trade documents and final documents, and step on the border of policy and law.

"It is hard for consumers who find fake goods to prove their own judgments, and their queries and speeches will be deleted soon. There will be no trace left on the website."

A netizen who has been cheated on the experience said.


The judge suggested that rights protection should also be organized.


Only by keeping rational, improving the ability of identifying and protecting rights, can consumers minimize risks and really enjoy the benefits of e-commerce.

Before buying a group, you should carefully check the website information, inquire whether the website is operated by company, verify the name and address of the operation enterprise, inquire about the information of the business reputation, reputation, service ability and other aspects, identify the authenticity of the information and paction records on the website, and compare the goods with the three ones, choose carefully, and do not blindly follow suit.


In the process of paction, it is necessary to sign detailed group buying agreements with merchants as far as possible, and pay attention to retaining chatting records with merchants, preserving the promotional web pages of goods, and choosing the third party secured paction mode when paying.

In addition, when jewelry, cars, real estate and other large consumption, it is advisable to hire lawyers to participate in it and try to adopt a written agreement to minimize the risk of consumption and safeguard their own rights and interests.


As a consumer, if a group buying website is found to be suspected of fraud in group buying, it may report to the business administration department or complain to the Consumer Association; if suspected of fraud, it may provide clues to the public security organ, and the matter of refund compensation can not be negotiated and resolved, and it can also be resolved through litigation.


There are different ways of organizing online group buying. There are consumers voluntarily organized, sellers organized and professional team organizations. For the first two kinds, they are generally handled according to contract law and consumer rights protection law.

For the latter, there may be different situations due to the intervention of third parties, which need to be treated differently.


If the group buying organizer is a broker, he will publish the information of the merchant on his own group purchase online, which is only for consumers to browse and order. Once the product quality problem occurs, the organizer is not responsible for the joint and several liability, and the consumer can only ask the businessman to make compensation. If the group buying organizer sells goods to consumers through his website in the name of the merchant, he will become the Party of the paction. Once the goods and services have quality problems, they should be jointly and severally liable.


In the process of safeguarding rights, consumers may also take a group approach to unite and establish a platform and channel to communicate with businesses to safeguard their rights.

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