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Footwear Industry To Increase Investment In E-Commerce

2010/9/17 14:01:00 54

September 17th, in recent years, along with

network

Further popularization and opening up.

technology

As the application becomes more and more mature, the shoe and clothing industry has also begun to invest more in e-commerce, so as to speed up the development and occupation of new channels on the Internet.

According to the relevant data, as at the end of June 2010, the utilization rate of online shopping, online payment and Internet banking in China was 33.8%, 30.5% and 29.1% respectively.

In this way, let me see below the data that the network market is filled with smoke, and more and more traditional enterprises are starting to enter.

Electronic Commerce

The field, especially the continuous entry of brand shoe and clothing enterprises, makes this process more rapid and intense.

Domestic consumption

market

Channel winning has always been an important strategic choice for footwear industry competition. E-commerce is actually an effective marketing channel for many shoe and clothing enterprises.

In this market rule of the jungle, every enterprise wants to stand out from itself, pass the good products to consumers through various channels, mobilize the enthusiasm of consumers, and the encounter with e-commerce is undoubtedly the best way.

Similarly, the industry also pointed out that "e-commerce has brought huge profits in recent years, it is in line with the direction of modern business development, and e-commerce combined into a complementary mode of sales, footwear and other traditional industries, the profits will be considerable."

Like a group of shoe giants in Quanzhou, they are following the trend of new market development. They have joined the e-business queue. The shoemaking network has successively made many footwear brands including Anta, Hongxing Erke, 361 degrees, PEAK, XTEP, and golden lake. These shoe giants began to join hands to make a breakthrough in the shoemaking network and jointly build a new market for nuggets.

For example, PEAK group will choose to build self built online shopping mall as a breakthrough point, after the operation is mature, and then through the form of large-scale expansion, in addition to the establishment of its own online shopping mall, PEAK is also on the famous online shopping website such as shoe net to build its own flagship store.

At the same time, at the same time, AOKANG's online shopping mall was officially opened in the early years. AOKANG became the first enterprise in Wenzhou to set up an autonomous online store for thousands of shoe enterprises. It is understood that AOKANG, Kanglong, red Firebird, beauty beauty and AOKANG brand of the international brand Wanli and other five major brands have appeared in this comprehensive network sales platform, with more than 1000 varieties and styles.

The move also marks a new round of Internet marketing initiatives by AOKANG group.

There is no doubt that e-commerce has the incomparable advantages of traditional business activities, providing unlimited service, breaking the boundaries of the region, extending the business to every corner of the Internet, reducing the cost to the greatest extent and improving the efficiency.

And for shoe companies, product networking and network branding are also inevitable choices.

This advantage makes more and more shoe enterprises have a special interest in developing e-commerce, and they are committed to e-commerce. They want to seize the economic field that can bring great benefits to enterprises before others.