India's Clothing Export Industry Appeals For Government Assistance To Relieve The Crisis
India garment export enterprises
The central government is required to draw up a package of assistance programs to help them overcome the harsh global environment.
The clothing export department requires the government to formulate special labor employment standards in the package plan, increase the DEPB rate, expand the scope of the plan, and lower the tax revenue.
MrSurienderAnand, President of India garment export association, said
clothing
The export sector is competing fiercely with competitors, such as Pakistan, Bangladesh, Sri Lanka, Thailand and Turkey.
Now is the most difficult period.
The package can help garment export industry avoid sunken ships.
The India textile and garment sector has created about 35 million jobs for India, accounting for 14% of India's industrial output.
Contribution rate
About 17%.
Advertising is king:
The simple form of advertising is out of date. The trend of future advertising has been changing from brand to sponsor, competition, game and product launch.
Recently, BarneysNewYork, Gap, Coach and other brands have been working with bloggers to launch a new form of advertising.
Their methods include inviting bloggers as bloggers, providing costumes and videos for bloggers' blogs, and even inviting bloggers to design them.
SeaofShoes blogger JaneAldridge and Barneys and UrbanOutfitters have worked together. "I think the media industry is changing and bloggers are leading the change," she said.
Many bloggers are now authoritative and have many followers.
Advertising development is becoming more and more dependent on bloggers.
But this phenomenon has also caused some controversy. Many people think that this combination of advertisements has caused confusion between editors' pages and advertisements, and it is easy to blurt the boundaries between them.
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