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The Objective Environment Such As Rising Raw Materials Makes Jinjiang Shoe Enterprises Break Through Tight Encirclement And Embark On The Fast Lane.

2010/9/13 14:09:00 51

September 13th, according to statistics,

Jinjiang

It is an important sports goods manufacturing base in the country. Sports goods include sports shoes, sportswear, sports equipment and other categories.

Anta

361 degrees

Del Hui,

XTEP

There are 37 national brands, such as Xi long long, PEAK, and so on.

The outbreak of the crisis led to a sharp decline in orders for many shoe manufacturers in Jinjiang.

After the Spring Festival this year, although the order rebounded, but because of labor, raw materials and other costs rise, the profits of enterprises are even more modest.

The sports industry in Jinjiang is facing unprecedented pressure. The enterprises are undergoing severe tests of life and death. This objective environment has made Jinjiang stand on the fast track.

Not long ago, a group of well-known brand shoe companies in Jinjiang signed NBA stars and achieved the ultimate goal of publicizing their image and enhancing their popularity by foothold in NBA.

It indicates that Jinjiang sports brand has achieved a great leap forward in the course of going to the world, and has provided a good opportunity for the world stage.

Among them, sporting goods giant PEAK has reached strategic cooperation with 12 NBA stars, creating a new record that rivals can not match. It marks the closer cooperation between PEAK and NBA and deepened the emotional connection between NBA and Chinese fans.

It is undeniable that PEAK has formed a national brand that can compete positively with Adidas and Nike in the eyes of consumers. Relying on personalized and differentiated positioning, PEAK actively adapts to the market, strives to expand brand influence and realizes the rapid upgrading of brand value.

In fact, PEAK has become an indispensable national brand in the minds of consumers. On the one hand, it has excellent management and won the market. On the other hand, it accumulates a sense of enterprise culture accumulation.

By improving the quality of products, providing the corresponding after-sale guarantee system with the brand, and integrating the national culture into the brand, first we win the favor of our people and then gradually push it into the international market.

Obviously, PEAK and other Jinjiang brands, with the increase of sales volume and strength, have the strength and capital to call foreign brands.

In the shoe and clothing products homogenization competition is heating up today, Jinjiang shoe enterprises face many competitors do not flinch, Jinjiang shoe manufacturers to accelerate the pace.

"A pair of shoes creates a big market, and a pair of shoes creates large enterprises that are growing fast."

Jinjiang shoe enterprises win the result of service and product quality.

We firmly believe that Jinjiang, known as the "brand capital", will forge ahead with unprecedented development and opening up, create advanced manufacturing bases and cross-strait industrial cooperation bases in the whole country.