Domestic Brand Shoe Industry Needs More Emphasis On Marketing.

NBA star's visit to China has set off another heat wave this summer. After Kobe, uncle mu, rocket trio and Howard, Hulk Garnett also left his footprints in Jinjiang Anta company recently.

NBA giant landed in China and started commercial activities in various cities in the country. For domestic enterprises, this is a major strategy for brand internationalization. It is a showcase, a battlefield, and a shopping mall.

We all know that with the NBA players' endorsement, the rapid rise of Chinese brand sports brands such as Lining, PEAK, Anta and so on, on the star strategy, PEAK Anta has been close to Nike Nike. In the face of such a good development opportunity, how should domestic shoe enterprises continue to make the top in the global competition?

However, we should also notice that there is still a big gap between domestic shoe enterprises and footwear giants in terms of technology of sports shoes. Especially, there is a big gap between the core technology of slow shock technology and basketball shoes, and the disadvantages of "lack of technology" for domestic sports shoes enterprises have been revealed.

It is understood that the PEAK Battier boots are made of three stage shock absorption technology + medium bottom visible high-intensity shock-absorbing force film plus some protective parts with the heel part to play a stabilizing role.

Anta Scola's auspicious cloud basketball shoes use is the foot arch shockproof + visible "core" technology.

However, compared with Nike Adidas, there is still a big gap between PEAK and Anta's two ball shoes.

It is precisely because of the lack of core technology, resulting in domestic shoe enterprises showing no bad symptoms, and domestic sports shoe enterprises are also disadvantaged in the global competition.

Therefore, we need to improve production technology, speed up the R & D of production equipment, and diversify from the single technology oriented Bureau.

Seizing the development opportunity of new technology and industry, and combining with the development mode of our enterprises, we can improve our technological innovation ability.

In addition, shoe manufacturers should vigorously enhance the technological content of their products. Based on the operation process of the technology center, we should formulate a scientific and reasonable operation mechanism of the technology center, integrate scientific research and production closely, guide consumers to pay attention to products and attach importance to scientific research results through technological achievements, thus greatly enhancing the brand status.

Admittedly, the core technology is the killer brand of domestic shoe brands to win the enemy. Without first-class technology, there will be no first-class products.

Therefore, we must vigorously promote technological progress, especially with our core technology.

Lay the foundation for improving the technical content and market competitiveness of products.

Only by mastering the core technology and products with independent intellectual property rights and innovative capabilities can we occupy the commanding heights of economic technology and compete with the international shoe giants.