"Old Beijing Cloth Shoes" Full Of Lanzhou &Nbsp; Consumers Are Difficult To Identify

It looks very "Earth" but comforts the feet.

Street: there are 3 stores within 200 meters.

Yesterday, reporters visited the commercial pedestrian street in Zhangye Road, Lanzhou, and found that there were 3 shoe shops under the banner of "old Beijing" on the whole Zhangye road.

But near the Xiguan cross junction station, a street that is only 200 meters on the turning street is next to 3 "old Beijing shoes" storefront.

In rough calculation, there are 7 shops in the same industry, and the competition can be imagined.

Market:

Although they are called old Beijing, the price of shoes sold in these stores is quite different. The price of cloth shoes in "Beijing old brand" shop in Zhangye road is different from the price of each pair of 59~99 yuan, and the most expensive one is sold to 358 yuan / double.

And in the Xiguan cross, "old Beijing" shoe store only sells 19 yuan / double!

The reporter picked up a pair of cloth shoes at a shoe store, and found that there were no factory names outside the shoebox, and there were no certificates and three cards in the shoebox.

Source: Beijing is called "

Zhang Hong, director of the Beijing branch of a shoe industry Co., Ltd., director of Lanzhou branch, said that there are many shoe shops under the banner of "old Beijing" in the Lanzhou market. According to the relevant regulations, as long as they are registered in Beijing, they can be called "old Beijing", and they can not be regarded as infringement.

Some businesses are using the "Beijing cloth shoes is not a single brand, but all the cloth shoes collectively of Beijing" characteristics to sell, and even shoddy.

Zhang Hong told the Western Business Daily reporter that, for the pattern of business everywhere, some businesses began to regulate the market and formulate corresponding regulations to regulate the behavior of franchisees.

Consumption tactics

Insiders remind consumers that when buying "old Beijing" cloth shoes, the first thing to see is whether the address and telephone number on the package is Beijing's.

Secondly, do you see whether the trademark inside is stitched or sewn by machine.

If the label is pasted on paper, it is mostly done by people.

Third, look at the price.

Regular stores and chain stores do not sell discounted prices, and prices are relatively stable.