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If Chinese Shoes Want To Sell Well, They Must Have Chinese Cultural Connotations.

2010/7/28 10:56:00 63

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Cultural Elements In Industrial Design Innovation

In the two crises that occurred in 1929 and 1997, western countries all passed industry.

Design

Innovation will

crisis

Eliminated.

And Japan and South Korea, which have always been the benchmark of China's manufacturing, are also undergoing magnificent pformation through industrial design innovation.

Little korea is enough to shock people.

Through industrial design, small countries have created 1/3 of China's GDP, while China consumes so much energy, creating GDP accounts for only 5% of the world's total.

This is the charm of industrial design.

On the contrary, China's industrial design has made some progress in the past more than 20 years, after decades of hardship, but the results are not satisfactory.

In fact, China's industrial design also has the "analogy" of the place, that is, "simulation" and "re creation" ability.

In the past few years, Chinese people have been fiercely Shanzhai, so that the outside world equated "made in China" and "Shanzhai" for a long time.

For shoe products, it is hard to escape the fate of being Shanzhai. Over the years, many of China's self-produced shoes show signs of European and American design or Japanese design style, which has caused many unfavorable factors, and once pushed the Chinese footwear industry to the cusp of the waves.

Lack

Originality

The innovation consciousness is not strong, simple copy, paste, copy, and thus pale in design, making China's shoes and even various products appear weak in the market competition.

Is there a gap between China's industrial designers and the international community? But they also have reasons for their own excuses: many industrial products are not really designed according to their own creativity, and many original designs are strangled by entrepreneurs in the blueprint.

In the tide of reform, enterprises pursue survival, and entrepreneurs pursue short-term profits. "Copying and imitation" becomes the quickest means for enterprises to get profits. In this way, entrepreneurs blindly instruct designers to "copy and imitate", which is reasonable. The most direct result will be the destruction of talented designers and the lack of cultural connotations of Chinese made products.

As a fashion industry

footwear industry

This lack of cultural connotation will be a fatal blow to the development of an enterprise.

Wang Jiwan, chairman of Hengda Group, who founded 860 yuan 26 years ago, has a deep view in the long run. "In the process of pformation from traditional manufacturing to brand oriented enterprises, the innovation of Chinese footwear enterprises is not only the pformation of enterprises to improve their competitiveness, but also shoulder the heavy responsibility of improving the national dress taste and cultural taste."

Hanta, under the leadership of Wang Jiwan, is unique in his own way. In industrial design, Qingdao Hengda Group, a private enterprise, has formulated the industrial design strategy of the prophet first, which has more forcefully illustrated this point. The correct cognition and orientation of industrial design is the premise, and it is a guarantee to spend a lot of money in R & D.

The Chinese cultural elements give the national connotation formed on the product and get the final embodiment on the product.