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New Marketing Methods For Shishi Women'S Wear

2010/7/23 15:01:00 43

Recently, with the advent of many new styles of autumn clothing, businesses have begun the last round of promotional activities, and the emerging e-commerce business has quietly become a new marketing channel for many Shishi merchants.

In Shishi clothing city and downtown 92 Road Pedestrian Street, Lion City Plaza, Zhenxing road and so on, many salesmen of women's wear brand shop reflect that this autumn's new products have been listed in large quantities. For the handling of the summer stock, these shopkeepers said that due to the role played by online stores, this year's pressure has been greatly reduced compared with previous years.

Reporters learned that Shishi

Jinyuan women's wear

The most popular store in the store is the newly listed autumn wear. For the summer wear that has just been in season, they say that most of the summer wear they put on the shelves are sold on the Internet, and the prices are also cheaper.

An analysis of the shop chief of a women's clothing store in the city believes that the special advantages of the online store have greatly relieved the stock problem of the entity store; on the other hand, it is also convenient for the consumers who are keen on online shopping. In particular, the online store is basically the flagship shop of the manufacturer itself, and the quality and service are exactly the same as the real store.

Although the summer wear is just over the season, it has been sold on the shop, because the price is more affordable, the style is also new this year, and many consumers are willing to buy it.

People in the industry say that the use of e-commerce has greatly changed the past year at this time, the physical shop side worried about the summer stock, while struggling for the new autumn suit competition.

Build your own on the Internet.

Flagship store

It can enable merchants to allocate goods between physical stores and online stores relatively freely and flexibly, and effectively separate products and give full play to their respective advantages.

According to introduction, since July of this year

Bin nu

As Shishi clothing company opened the first official online shop on the largest online personal trading platform in China, the women's wear of Fujian enterprises has been rising online, such as the girl next door, Jinyuan and so on, all have their flagship stores on Taobao.

This year, under the increasingly fierce brand competition, the re integration of the market is a rare opportunity for the enterprises who want to enhance the brand of local women's clothing.

Therefore, many famous women's garments in our city are diversified marketing, and new forces will emerge on e-commerce, which will expand sales of women's clothing based on retail brands, open up new ways for clearance, and seek more market space.