We Should Correctly Understand Exhibition Marketing.

Introduction: in the face of the "cold" economy caused by the global financial crisis, exhibition marketing, as the main marketing and promotion mode of brand, is still a choice for many enterprises and brands. Then, how can we successfully operate an exhibition marketing to capture a breakthrough for the local garment enterprises and brand breakthroughs and realize the trend of the counter?

According to statistics, there are more than 300 textile and apparel exhibitions in China, of which more than 50 are on the top scale, including the China International Clothing and accessories fair CHIC, which is the brand of China's clothing industry. It includes the longest history of Dalian Fashion Expo and Shenzhen Fashion Fair. In the most effective way to publicize the brand, the efficiency of exhibition marketing is among the best. From the perspective of the development of local clothing brands, exhibition marketing has indeed made great contributions to the development of local brands, especially the emerging clothing brands. enterprise It is very vague about why we want to participate in exhibitions and what we want to achieve through exhibition.

What is exhibition marketing?

1. exhibition marketing is not only brand A promotion method in the process of construction is also a brand marketing way.

2. exhibition marketing is not a static point, but a leading, process and follow-up line in the brand marketing process. It is not only a marketing promotion activity, but also needs the support of the enterprise's entire operation system and support system.

3. exhibition marketing is not a simple marketing. strategy We should put it at the height of marketing strategy.

4. exhibition marketing is not only a matter of planning department, product R & D department, marketing department, but also a great review of brand image, product image, operation ability and operation team. It is a marketing activity of the whole company.

5. the exhibition marketing is not only an internal affair, but also for the professional audience and the target market.

6. the exhibition marketing is not only an investment promotion activity, but also a brand presentation and opportunity to compete and interact with many brands.

7. in the period of brand development, the responsibilities of exhibition marketing are more important.

8. exhibition marketing is not omnipotent. It is necessary to choose time, place and machine.

Correctly understand exhibition marketing, establish healthy participation mentality and psychological expectation.

1. brand marketing is different from trade fairs and trade fairs. It is a marketing activity combining dots and lines. The point is that exhibition marketing is a platform for displaying brands and contacting customers. The line lies in the long-term operation of brands, because customers are interested in brands and enterprises. cooperation The brand management is a collaborative project between the departments at the top and bottom offices. It is a brand performance that has no end and has been unremitting for a long time.

2. the cooperation between brand customers and enterprises is not a single business, but a short investment time for customers. So don't expect many customers to sign a brand encounter. In fact, the focus of brand exhibition marketing lies in promoting brands, displaying enterprises and publishing fashion fashions. The key is to contact customers, communicate effectively and convey brand confidence to customers. So if the product or brand is recognized by most of the customers and professional media reviews, it will be successful.