The Development Of Shoe Brands Needs The Baptism Of "Wolves".

"08 years

He told the author that after more than 20 years of development, Jinjiang footwear industry has made brilliant achievements: 20% of the global sports shoes output, 54 national inspection free products, and 12 listed footwear companies. From the perspective of volume alone, Jinjiang's footwear industry is very large and has influence in the world market, but qualitatively speaking, Jinjiang shoe industry still has a big gap.

"At least so far, Jinjiang has not yet had a brand with international influence," Chen Ming said.

"There are many famous brands in Jinjiang, but there are no brands."

Jinjiang footwear industry, which started in the 90s of last century, has made considerable progress from its original family workshop operation to the current industrial cluster development, and has formed its own unique economic development mode -- "Jinjiang mode".

But at the same time, due to the lack of internationally influential shoe brands, many shoe companies are still in a state of "rivalry", such as the vicious low price competition of brands, the homogenization trend of mutual imitation, and the dazzling advertising war.

The financial turmoil triggered by the subprime mortgage crisis in the United States in 08 years is fierce competition.

"The development of the financial crisis has triggered the real economic crisis, which has affected the development of the footwear industry in Jinjiang, but the financial crisis is not a bad thing."

Chen Mingyue said with a laugh. "While affecting the development of the footwear industry, the financial crisis has also accelerated the reshuffle of the shoe industry, prompting the market to become more standardized, which is the same as the story of wolves and sheep.

Wolves and sheep are natural enemies, but they are not only the relationship between fish and fish, but also promote and promote relations.

What would happen if there were no wolves? "He told the story: in civilized society, for sheep and wolves to live together, people have delineated areas for the two sides, surrounded by walls, providing enough food for both sides.

Wolves no longer eat sheep, so it seems that the two sides are harmonious.

But in a few years, people found that the situation was not right. The physique of the sheep has been declining. There are various diseases such as hypertension, hyperlipidemia, hyperglycemia and so on.

Then the man broke down the fence, and the wolf came, and the slow, poor, and unable to run sheep were first eaten, and those good physical exercises, usually exercising, began to run, and run more and healthily, and run stronger and stronger.

"

Over the past more than 20 years, the Kangtai brand has been taking a steady step forward and taking a healthy and solid road. Perhaps it is precisely because of Chen Mingyue's deep understanding of his way.