Wenzhou Garment Industry Will Start "Wenzhou Port" Overseas (1)

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In June 10th, the first foreign trade platform of Wenzhou clothing, Wenzhou apparel trade platform in Italy, will officially start operation.

At the same time, the United States, Turkey and other countries' business platform is also actively preparing for it. With the construction of several offshore business platforms, our clothing will quickly reach the overseas consumer market.

"Wenzhou name purchase" and "Wenzhou port", these two domestic and overseas business channel innovation can roughly outline the "roadmap" of Wenzhou's garment industry upgrading.

Zheng Chenai, President of the Wenzhou clothing trade association, often attributed the brilliance of Wenzhou's garment industry to the success of the "business channel". He thought that he should also solve the problem of pformation and upgrading at the moment.

And "Yi Yi faction" leads the business innovation mode, integrates the crisis into the international supply chain, reports the bird BONO to test the water network marketing, and Mori Mahide's creative industry......

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And through this increasingly clear "road map", the effectiveness of the restructuring efforts made by Wenzhou's clothing industry is beginning to show, and the future format is blurred.

Route 1: dominant enterprises "control" resources

Since the beginning of last year, the Yi school, born with the golden key, has been subjected to multiple policy preferences and has been expanding for a year.

"In the future, the development of garment industry is not based on quantity expansion, but on quality and efficiency."

Peng Xing, chairman of the fine Garment Group Holdings Limited, believes that the organizational structure of the domestic garment industry is changing, and the brand concentration is improving. This creates space for the development of the dominant brand.

Moreover, with the advent of the high cost era of manufacturing industry, small and medium enterprises with low added value and over reliance on exports are facing more pressure. Market advantageous resources are gathering to enterprises with channels, brands and core competitiveness, and limited export orders are also concentrating on dominant enterprises.

Under the innovation and guidance of the Yi school, the home life hall and snow dream are also being rapidly integrated and developed, while Wenzhou is encouraging the formation of a number of integrated reorganization enterprises, and striving to produce more than 1 billion yuan enterprises (Group) 5 in 2012.