Promoting Textile Industry Structure Adjustment By Exhibition

The spring market action of China's textile and apparel industry has entered the second year of this year for the textile industry adjustment and revitalization plan. One week's three most influential exhibitions in China's textile and garment industry, China International Clothing and accessories fair, China international textile fabrics and accessories (Chun Xia) fair, and China International Textile yarn (Chun Xia) exhibition have come to a close in Beijing.

Authorities in the industry pointed out that "adjusting the structure" and "changing the mode of economic development" have become the new focus of textile and garment enterprises, and the three exhibitions will undoubtedly create a good start for this.

　　 "Transformation" has become the mainstream of garment enterprises

This year is the last year of the implementation of the "11th Five-Year plan" in China. It is also the key time to define the 12th Five-Year plan for 13th Five-Year. After the completion of the scale expansion of China's apparel industry, the volume growth is no longer the first goal pursued by the industry. Structural adjustment and industrial transformation have become the only way for brand development.

The eighteenth China International Clothing and Accessories Fair (CHIC2010), which took the lead in the three exhibition linkage, shows the "adult ceremony" of the Chinese apparel industry to the world in its unique way. The reporter noted that CHIC2010 has brought together 771 exhibitors from 23 countries and regions (467 domestic and 304 overseas), and more than 900 Chinese and foreign clothing and apparel brands. The 10 exhibition areas of the 8 exhibition hall have fully demonstrated the trend and trend of the international clothing brand. The road map of China's garment enterprises to adjust their structure to promote transformation and speed up innovation and development is becoming clearer.

In the men's wear hall with large brands and large enterprises, the five brands of YOUNGOR rate company, a leading clothing company in China, have made a collective appearance. The 1000 square meter booth shows YOUNGOR's brand new layout on the road to create brand. Li Rucheng, chairman of YOUNGOR Limited by Share Ltd, said in an interview with reporters that YOUNGOR's most valued CHIC2010 is not brand publicity. "After more than 30 years of development, YOUNGOR group is seeking a new development idea with certain capital strength."

"In recent years, we have learned that many of the international brands worshipped by China's clothing industry have not been very effective," Li said. This enlightens us: we must make good our brand. He said that as China's more mature men's clothing brand, YOUNGOR will pay more attention to the originality and multi brand development strategy of clothing development in the future. "Next step, YOUNGOR will develop towards multi brand and realize the diversified development of the brand."

Spain's ZARA used the global buying system to create a fashion that can be launched on a 7 day speed and has made ZARA a fast fashion king. In the CHIC2010 women's wear hall, the brand SUNVIEW of Shanghai three run apparel (still around) has attracted the attention of the industry for its incredible 8 day "fast fashion".

Jing Aimei, the chairman of the Shang Dynasty, believes that "big enterprises and small brands" have become the bottleneck that restricts the development of Chinese women's clothing enterprises. Since the founding of the Shang Dynasty, we have tried to break through the bottleneck of restricting development and take the road of "fast fashion". In terms of specific strategies, the company has opened up a new path to start the market with "fast fashion". Jing Aimei analyzed the three major passwords that were still in operation for journalists: 18 years in the field of foreign trade women's wear, the achievement of a strong production capacity; outstanding international cross-border design team, for a fashion breakthrough found; unique brand culture, so that the "fast fashion" has become famous. In 2009, its domestic market revenue exceeded 100 million yuan, which provided a template for the growth of Chinese women's clothing.

Sunshine fashion men's clothing is a new brand launched by Jiangsu sunshine group, and it is also the first appearance on CHIC. "Three years ago, almost no effort to expand, seize the key players in the foreign trade market, the source of the sun's own profits have been stable and rich." Chen Lifen, chairman of the company, said in an interview with reporters that with the change of the times, the future of the sun should grasp the big trend and eliminate the single profit pattern and look for new profit points.

Reporters found that there are many different places on CHIC2010. The Taiping bird group, which is famous for women's wear, gave up all the stage to the casual men's wear in the "development period". Bobby and Yalu, the leading enterprises of down garments, did not push the first line brand at this year's exhibition, but rather supported the second tier brand. It seems that "service enterprise transformation" has become the main theme of the structural adjustment of textile and garment industry.

　　 "Adjustment" starts from the upstream industry

The sixteenth China international textile fabrics and accessories (Chun Xia) Fair (2010intertextile) and the seventh China International yarn (Chun Xia) Exhibition (2010YARNEXPO), as the upstream industry exhibition of the textile and garment industry chain, this linkage effect with CHIC2010 has opened a new page in the structural adjustment of the textile and garment industry.

2010intertextile is classified into 50000 square meters based on the use of positive fabrics, fashion women's fabrics and casual wear fabrics. 1114 exhibitors from 17 countries and regions (868 domestic exhibitors and 246 overseas exhibitors) are making a high-profile appearance. Exhibitors in Italy, Japan, Korea and other countries are showing their efforts to continuously enter the Chinese market at the exhibition. Chinese accessories enterprises make full use of Intertextile to adjust their product mix and optimize their resource allocation so as to enhance their own brand value. The reporter noted that the overall quality of the wool products was higher, and the enterprises also paid more attention to the image display. The exhibitors of functional functional fabrics, finishing fabrics and denim fabrics focused on the "functional" basis, highlighting the two key words of "integrated innovation" and "fashion ring protection".

"Although China's textile export situation has changed greatly in the 2010, it will take time to really usher in the spring of foreign trade. To this end, we must continue to carry out internal integration, improve the ability to resist risks, and increase investment in R & D funds to complete the role change from market followers to market leaders. Huang Wenyuan, chairman of Shishi Hualian clothing accessories Enterprise Co., Ltd. believes that innovation and R & D is the core competitiveness of enterprises. At present, Hualian apparel accessories are no longer technically problematic. There are more than 100 new products coming out every month, but the transformation of business philosophy and market structure is still a need to overtake in the development of enterprises.

2010YARNEXPO has continued the successful experience of last year, and has refined the zoning according to the product category and use of the exhibitors, and has made three key display areas: "viscose fiber", "Tianzhu and Sheng Ma fiber", and "flame retardant fiber". 99 excellent spinning manufacturers from 5 countries and regions have made high and new technology specific, visualized and fashionable, making this yarn exhibit a great change in ornamental quality. At the same time, the structural adjustment of the industry chain has been expanded from the source to the diversification of product categories and the upgrading of product performance.

The three exhibition linkage as an important link linking the upstream and downstream industry chain and domestic and foreign resource allocation will help the textile and garment industry to improve its innovation ability and speed up the transformation of the mode of economic growth. Du Yuzhou, President of the China Textile Industry Association, said in an interview with reporters that in the three exhibition linkage, the textile industry association also strives to promote the joint operation of the eastern, central and western industrial chains. Last year, the textile industry eliminated some of the backward production capacity through "structural adjustment", and the industry situation improved. The elimination of backwardness has become the common requirement of the eastern and central and western regions. At present, Anhui, Jiangxi and Hunan attach great importance to the quality of undertaking the transfer. They recognize that undertaking transfer is not to undertake backward, but to undertake a new industrial chain with a certain technological basis, to undertake labor-intensive processing links, while the East uses this new industrial chain to innovate and open up the market. In this way, the transfer of East and West is not simply a transfer of capacity, but a chain of things.