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Financial Crisis: New Development Of Chinese Shoe Enterprises

2008/12/2 0:00:00 70

With the global financial crisis raging and spreading around the world, its impact on China's real economy has become increasingly apparent.

According to statistics, 1~9 months of this year, China

Finished shoes

Exports of 6 billion 270 million pairs, down 2.76% compared to the same period, the export amount of $20 billion 960 million, an increase of 14.2% over the same period last year.

Insiders predict that the chain reaction caused by the financial crisis and the possible impact and damage to the real economy will make China

footwear

The problems existing in the industry are concentrated and burst out.

footwear industry

After more than 20 years of rapid development, it has entered "severe winter".

It has been a difficult step for more than 20 years.

footwear

Exports have maintained a sustained high growth rate with impressive results. The annual growth rate has remained almost 2 digit, until the export growth rate began to fall in 2006, and the first negative growth occurred in February this year.

Expert analysis shows that in fact, our country

footwear

The reason for the decline of export is not only due to the severe economic and trade environment in the world, but also a series of trade protectionism measures such as anti-dumping and other trade protectionism in some major trading countries, and from a series of pressures, such as RMB appreciation, labor cost rising, raw material prices rising, tax rebate reduction, trade and industry policy adjustment, and so on.

Reporters recently received information from the China Light Industry Arts and crafts import and Export Chamber of Commerce. In the 4~7 months of this year, the chamber of Commerce in Dongguan, Wenzhou, Quanzhou, Putian and other places surveyed enterprises generally responded to the current plight is unprecedented.

Not only do some small businesses fail to support production, but also some enterprises fail to move to real estate, pharmaceuticals, logistics and other industries.

Most medium-sized enterprises say that the main objective of this year's business is not to seek development but to survive, to control business risks through layoffs and scale reduction, and to tide over difficulties.

Tackling difficulties is also the key to take off again.

In the interview process, the reporter also found that in such a situation, there is an enterprise that can not keep the closed door closed down. There are enterprises that reduce the scale of survival and have the courage to face the challenge in the current crisis.

The director of Chengdu AI min leather products Co., Ltd. told reporters that speeding up the optimal allocation of resources and completing the structural adjustment and pformation of the enterprises themselves are the key to highlight the economic depression and to turn crises into opportunities.

The official told reporters that AI min, who set up brand design and R & D center and information center in Germany and Italy, is determined to spawn high quality Chinese manufacturing and create high-end luxury brands in China.

Not only will we compete with the world's famous brands in the domestic market, but also target our enterprises in the foreign market, and we plan to set up 30 high-end exclusive stores in the global layout in ten years.

Faced with this unexpected economic crisis, China

footwear industry

Contradictions in the rapid development are also exposed. Such as: the scale of production enterprises is small, the industry consciousness is not strong; export growth is mainly quantity, and the overall profit margin is low; the export market is too concentrated, which easily leads to trade friction; the domestic market is not standardized, its own intellectual property rights and well-known brands are missing, the lack of high-quality professionals and so on.

In fact, it is not only the young people, but also the experience of many enterprises that break out of their own development path, which is summed up in the market diversification strategy. On the basis of consolidating and optimizing the original market, we should continue to develop and explore new market opportunities and business models, and enhance the self innovation ability and core technology competitiveness of enterprises, realize industrial upgrading, create independent brands, and enhance the ability of enterprises to participate in international cooperation and competition.

And another family

footwear

Enterprises also saw opportunities in the crisis. They indicated that they could make full use of the opportunity of the world economic recession, implement the strategy of reorganization and merger within and outside the country, and speed up the introduction of foreign technology and brands, especially the high-end design professionals and design institutes.

As an industry organization, China Chamber of Commerce for the import and export of light industrial arts and crafts is actively coordinating various forces, hoping to help enterprises restore confidence.

The head of the chamber of Commerce said it was recommending that the relevant departments should increase the relevant departments.

footwear

Export rebate rate and export discount.

At the same time, we will encourage China to export its own brand, establish its own brand at home and abroad, and encourage enterprises to implement international talent introduction and domestic talent training reserve strategy.

footwear industry

The development will achieve qualitative leap and breakthrough.

Some experts believe that at present, China

footwear industry

Inevitably, there will be an industrial structural adjustment and industrial optimization and reorganization. This is not only the inherent requirement of the development stage of the industry, but also the inevitable choice to shake off the predicament under the current severe situation.

Only through such pains can we achieve a new high quality internationalization with first-class design, technology, materials and talents.

Shoemaking

Enterprise.

Editor: vivi